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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. Photo by Marvin Meyer on Unsplash.

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Is your marketing technology strategy sole source or best-in-class?

Biznology

With few exceptions, your goal should be to have a sole source strategy or a best-in-class strategy. The best vendors provide functions that are difficult or impossible when you roll your own stack. I am a consultant, so it depends. The post Is your marketing technology strategy sole source or best-in-class?

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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Some of the best blogs use content ideas only loosely related to their niche to reach a wider audience and be more entertaining. Quick Takeaways.

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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. First Round Review reflects this approach by sharing ideas, best practices, and advice from the community to help technology entrepreneurs can learn to build better companies. American Express Business Class.

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Webinar: Male Leadership in the New World of Work

Biznology

As we think about the future of work, many men are asking, “What is best-in-class leadership today and how can I be the leader the world needs now?” Moderated by: Consultants Collective member executive coach Kevin Jordan. The post Webinar: Male Leadership in the New World of Work appeared first on Biznology.

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How to Replicate the Success of the Best Brands in Content Marketing

Marketing Insider Group

It’s not difficult to replicate the best brands’ success when it comes to content marketing. HubSpot, one of the best digital marketing brands today, also has conducted extensive studies on blog posting frequency with thousands of companies participating. All it takes is a little strategy. You have questions, though.

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Technology Consulting: What It Is & How to Succeed in It

Hubspot

This is where technology consultants come in. In this article, we’ll explore the world of technology consulting and discuss how to get started in a career as a technology consultant. Why technology consulting? How to Become a Technology Consultant. Technology has become a critical component of business success.