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Anatomy of a Blog Redesign – 10 Best Practices from Marketo

Modern B2B Marketing

Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. This post shares 10 best practices for blog design that we have incorporated into our new blog, and why. Multiple paths to social.

Social is Coming: If Social Networks Played the Game of Thrones [Infographic]

Modern B2B Marketing

If you’re marketing on social , the rises and falls to power on Game of Thrones are all-too familiar. Social networks rise to the top, only to be acquired by Facebook or bested by a competitor. Infographic Social Media

Trending Sources

Top online marketers on Twitter

Biznology

I included content marketing, social media marketing, influencer marketing, inbound marketing, email marketing, acquisition marketing, B2B marketing, network marketing, and search engine marketing. marketoMarketo. MediaMktgIT — Social Media Mktg IT.

Buying Marketing Automation Software: A Best Practice Process

Modern B2B Marketing

Of course, we think Marketo is almost always the best solution—yes, we’re biased. Typically, a voting approach doesn’t create the best decision process. You’ll choose the vendor that best suits your needs if you follow these recommendations below: Select vendors to evaluate.

HBR and Marketo Team Up: The Marketing Org for the Digital Age

Modern B2B Marketing

Author: Sanjay Dholakia Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture.

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Identifying the Hottest Social Networks and Niche Sites for Your Target Audience

Modern B2B Marketing

by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. For the last decade, the net has been morphing into one huge social community with niches of interest breaking off and creating their own networking sites.

How to Leverage Social Intent Data for Email Marketing

Modern B2B Marketing

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry.

6 Ways to Make Social Measurable

Modern B2B Marketing

Author: Frank Passantino Today, social media is responsible for driving a huge amount of marketing interactions. But how can you measure your social marketing ? Campaign visits are the number of times a lead lands on the page containing your social profiles. Social Media

How to Run an Effective Employee Advocacy Program on Social Media

Modern B2B Marketing

Author: Lisa Marcyes You’ve probably heard it before: The best way to build a brand is to start within your own four walls. In a recent interview with the Conversion Company, I shared my point of view on social media’s role in developing an employee advocacy program.

3 Social Media Marketing Mistakes You Might Be Making and How to Avoid Them

Modern B2B Marketing

Author: Lisa Marcyes If you stop and think about it, social media is now a constant in almost every aspect of our lives—work, politics, breaking news, keeping in touch with friends, you name it. adults engaging on one or more social media platforms, according to Pew Research.

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience. The social media revolution.

Social Media and SEO: When and How They Work Together

Modern B2B Marketing

Author: Nate Dame The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Social Media Can Drive Page Views and Engagement. Social Media b2b Consumer

7 Ways to Generate Leads on Social Media

Modern B2B Marketing

Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that you can generate leads on social media: 1. Paid Social Ads.

The Ultimate Social Media Event Marketing Checklist [Infographic]

Modern B2B Marketing

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database.

Introducing the Definitive Guide to Social Media Marketing

Modern B2B Marketing

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them.

How Brands Can Create Lasting Relationships on Social Media

Modern B2B Marketing

Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. Through social media and analytics, marketers can understand their audience base in ways we never could before. Social media is the megaphone for content.

The Fundamentals of Increasing Web Traffic from Social Media

Modern B2B Marketing

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. The trick is, your social marketing should ensure this happens. Thus, social traffic is something that B2B marketers need to get right. Share social links everywhere.

A Winning Business Philosophy: “Everything We Do Is Impossible”

LEADership

Do you have the processes and best practices to make what was thought to be impossible possible? Jon Miller, VP-marketing at Marketo Inc., The Definitive B2B Lead Generation Checklist: Part 1.

5 Steps to Amplify Your Paid Social Campaigns

Modern B2B Marketing

Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously. Lately, major networks have changed their algorithms to give their users a better experience—one with less promotional content and more relevant content that they want to see.

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3 Key Takeaways from Social Media Marketing World

Modern B2B Marketing

Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. Social Media b2b Consume

Guide Your Buyers Through the Customer Journey with Social Media

Modern B2B Marketing

Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms. Whether you’re ready for it or not, social media is becoming the Wikipedia for your buyers, where they can find information about your brand from their peers.

How B2B Marketers Are Scoring Big with Social Media [Infographic]

Modern B2B Marketing

by Jason Miller The results of the fourth annual Social Media Marketing Industry Report are in. Conducted by Social Media Examiner, the survey asked more than 3,800 marketers where they focus their social media activities, how much time they invest and what the rewards are for doing so.

17 Signs You Eat, Sleep, and Breathe Social Media Marketing

Modern B2B Marketing

You give yourself a high five when people personally tell you how great one of your social posts was. You take it personally when people say social media does not work for lead generation , or that it’s a waste of time. You rejoice over new targeting features in social ads.

Attribution Matters: Demystifying Social ROI in B2B Marketing

Modern B2B Marketing

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? You just created a lead from social.

Tying Facebook Leads Directly to Revenue: A Marketo Example

Modern B2B Marketing

by Jason Miller Want to know the ROI of social media? With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We can now measure the marketing ROI of our social efforts.

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The ROI of Paid Social Media Ads

Modern B2B Marketing

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. At Marketo, we’ve just begun to test these.

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Facebook Stats that Every Social Marketer Should Know

Modern B2B Marketing

Smart marketers are already using Facebook’s impressive reach to their own advantage, but the network is still relatively new and constantly evolving. As a marketer, this kind of data is invaluable – read on to get a prime sample of their findings: Is There a “Best” Day to Post on Facebook?

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4 Holiday Social Campaigns That Win & Why

Modern B2B Marketing

Author: Shanna Cook It’s that time of year again — when all is merry and bright on social media, full of good hashtag tidings from your favorite brands. Who else can create a mass social following around a seasonal drink? Social Media Consumer

Drop the “Social” Prefix Already…It’s Just “Selling”

Modern B2B Marketing

Author: Ray Carroll “Social selling”. Fast forward a few years and these gray hairs from Marketo’s IPO run have made me just a little wiser. Social didn’t really exist. Is it by phone, email, or social media? It’s not “phone selling”, “email selling”, or “social selling”.

4 Things You Can Learn From Non-Profit Social Media Success

Modern B2B Marketing

Author: Shanna Cook Many brand marketers at for-profit companies are accustomed to working with a large marketing budgets that fund their vast array of marketing activities from events, to syndicated content to paid social media advertising. Social Media b2b Consumer

The Ultimate Social Media Event Marketing Checklist [Infographic]

Modern B2B Marketing

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database.

Avoid Blind Spots in Your Lead Scoring with Social Intent Data

Modern B2B Marketing

Social media intent data can help fill this blind spot. How is Social Intent Data Used? As they do research on a business problem, they are posting on social networks, reading articles and commenting on blogs and third-party publications. Social Media Coverage is Too Low.

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Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective

Modern B2B Marketing

Social, content, and marketing automation have all intersected and are now working together to help B2B marketers execute targeted campaigns, better measure their results, and ultimately drive more revenue. Tips, best practices, and real world numbers on using Facebook to generate leads.

Predictive Analytics: The Next Piece of the Social Puzzle

Modern B2B Marketing

Author: Eileen Bernardo If there’s any constant in social media, it’s constant evolution. Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Among other things, they can allow brands to locate social media users with purchase intent.

[Ebook] Introducing Our Big Social Media Brand Profile Lookbook Spring/Summer

Modern B2B Marketing

Author: Dayna Rothman Social media is all about the visuals. We’ve all heard the saying ‘A picture is worth a thousand words’—and it’s especially true on social. Which elements do you need to consider when thinking about visuals for social?

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

But aside from simply posting it across your social media channels, what else can you do? One of the best ways to do this is to find influencers, bloggers, and other sources within your industry and ask them for a quick interview surrounding the subject of your content.

Top Findings from the Marketo Email Marketing Benchmark

Modern B2B Marketing

by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Top Findings from the Marketo Email Marketing Benchmark was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

The CIO and Social Media: Embracing Change

Modern B2B Marketing

Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. But times have changed – IT’s reign over social engagement is simply over.

Bringing Pinterest to Life – 3 Social Media Lessons from Nordstrom

Modern B2B Marketing

Author: Carra Manahan The holidays have officially arrived, and social media is surely making a statement in the retail world. The Pinterest logo has now been placed on items that were most frequently “pinned” on visually-driven social networks. Social Media

How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report

Modern B2B Marketing

I was particularly struck by the actual data that showed how buyers are using social media in the process, especially by age. Some key findings: Overall use of social media in buying is still somewhat low. The Opportunity for Social. I call this the “social amplification”.).

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