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12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

The benchmarks and strategies that worked just a few years ago might not have the same impact today. Pay attention to crucial buyer’s journey benchmarks. What do buyer’s journey benchmarks tell you? The problem is, many B2B marketers aren’t tracking the right benchmarks. Discovery stage.

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Sales and Marketing Software Leader, Benchmark Email, Launches AI-Powered Suite of Tools

Benchmark Email

SAINT LOUIS, MO, Aug 2, 2022– Benchmark Email, a subsidiary of Polaris Software LLC, today announced the release of Smart Content, the second in their new suite of artificial intelligence features.

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Is It Time to Ditch Your Email Marketing Software?

Benchmark Email

However, as technology evolves and consumer preferences shift, the effectiveness of traditional email marketing strategies—and the software that supports them—is increasingly under scrutiny. appeared first on Benchmark Email.

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Benchmark Email Announces Acquisition of Contacts+

Benchmark Email

SAINT LOUIS, MO, February 9, 2021 — Benchmark Email, a leading software as a service provider of sales and marketing solutions for SMBs, today announces that it acquired Contacts+, a subsidiary of Denver-based FullContact.

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Are You Underutilizing Your Email Marketing Automation Software?

Benchmark Email

That’s… The post Are You Underutilizing Your Email Marketing Automation Software? appeared first on Benchmark Email. Naturally, it is always a welcome bonus if a tool helps you take care of repetitive tasks, freeing up much-needed time for other projects.

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How to Create and Use Benchmark Reports in Content Marketing

DivvyHQ

What is content benchmarking? And why should you be making it a regular part of your content marketing reporting? We're answering these questions and providing practical guidance on specific techniques and tools in today's post. Let's go!

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Sales and Marketing Software Leader, Polaris Software, Doubles-Down on Customer Interactions, Surpasses 1 Million Users

Benchmark Email

SAINT LOUIS, MO, September 23, 2021 — Polaris Software, a leading provider of sales and marketing software, announced today that the company has surpassed 1 million users through its global base of over 25,000 customers. Growth has been spurred by the demand from SMBs to market online and through strategic acquisitions.