The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% YoY decline from 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

Martech

OCTOBER 30, 2023

However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs). This article is a practical guide that explores the evolution of personalization and the complexities it presents. Define benchmarks like engagement, conversions and lifetime value to measure ROI.

Personalization 124

Personalization Practices Allocation Enterprise Management 124

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

The ROI Guy

APRIL 8, 2014

According to Gartner, worldwide IT spending is on pace to reach $3.8 Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% trillion in 2014, a 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Sometimes you don’t want to be right, and this is one of those times.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Zoominfo

MARCH 9, 2021

Regardless, behavioral scoring aims to pair a prospect’s actions with a lead qualification score and establishes a benchmark to achieve Marketing Qualified Leads (MQLs). If you plan your demand generation from the end goal, you are always driving towards specific and measurable goals keeping benchmarks in mind.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% We don’t buy it, and believe that Gartner has missed a major sea change in IT spending and decision-making in their forecasts.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Kabbage

NOVEMBER 29, 2016

In today’s blog I present the top five marketing trends for 2017, supported by key statistics from the report. Gartner’s “ 2016-2017 Chief Marketing Officer (CMO) Spend Survey ” further validates the trends, showing that marketing budgets have increased for the third consecutive year. Marketing Budgets are Increasing.

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Zoominfo

MARCH 31, 2023

Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. Benchmark current data quality and define the goals for each measurement. Goals should be informed by the same critical business priorities, and attached success metrics, that you presented in your initial business case.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Marketing Interactions

SEPTEMBER 26, 2022

Only 16% of B2B marketers rate their current lead nurturing initiatives as excellent, per the 2022 Lead Nurturing & Acceleration Benchmark Survey. On the buyer side, 73% of technology buyers who have yet to implement those solutions indicate high regret, according to Gartner. A Few Reasons an Update to Buyer Personas is Wise.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine. Snapshot: Marketing automation.

Marketing Automation Services 114

Marketing Automation Services Work Management CMS Development Marketing Management 114

The ROI Guy

FEBRUARY 15, 2011

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond. According to Gartner, this requires CIOs re-imagine IT and lead it through a process of “creative destruction.

Gartner 40

Gartner Enterprise Management Marketing Management Studies 40

The ROI Guy

JANUARY 8, 2013

Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. But is Gartner being overly optimistic? First, Gartner’s latest outlook mirrors similar rosy predictions from analysts at the beginning of the past three years.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

nDash

MAY 26, 2022

For example, Gartner’s research reveals that 44% of millennials prefer not to work with sales reps in the B2B space – suggesting that there are swift moves toward digital channels and away from in-person interactions. Webinar Presentation Platforms. Examples of webinar presentation platforms include: Adobe Connect.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

Zoominfo

OCTOBER 5, 2021

Regardless, behavioral scoring aims to pair a prospect’s actions with a lead qualification score and establishes a benchmark to achieve Marketing Qualified Leads (MQLs). Fig: The Demand Generation Process This process is easier and more accurate if your company has historical data it can rely on to establish benchmarks.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Golden Spiral

APRIL 18, 2019

intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. ABA Benchmarking Programs. Advisory services, benchmark reporting, and surveys covering fintech, healthcare, and more. CIO Forums. Healthcare CIO Boot Camp TM. Healthcare’s Most Wired Survey.

Work Management 102

Work Management Marketing Management Research Organization 102

LeanData

SEPTEMBER 7, 2021

Top 8 GTM Strategies | Craig Rosenberg, Vice President, Distinguished Analyst, Gartner. Come OpsStars, I personally get the honor of introducing Craig and his presentation, and I’m looking forward to better understanding some of his leading-edge insights.

Marketing Analytics Tools 52

Marketing Analytics Tools Lead Ranking Work Management Digital Marketing Funnels 52

Hinge Marketing

DECEMBER 11, 2019

According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. Each aspect of the research process presents different challenges. 5) Present research findings in a co-branded webinar. How will you bring visibility to the content?

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

nDash

JULY 30, 2021

6: Gartner Marketing Symposium|XPO. Host: Gartner. The Gartner Marketing Symposium ‘s 2021 theme is “Connect for resilience and growth.” The Martech Conference is a free virtual event featuring expert-led presentations and training delivering actionable tactics and proven strategies. Where: Virtual.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Valasys

JANUARY 13, 2020

To bring high-quality traffic on their website, marketers need to craft their B2B marketing strategies for business growth keeping a pulsate of the present-day as well as future marketing trends. B2B products are usually expensive & buying is a complex process involving long sales cycles.

Account Based Marketing 59

Account Based Marketing B2B Marketing Marketing Management Marketing & Strategy 59

Allocadia

APRIL 5, 2019

Kerri’s team at GE Digital leverages a three tier metrics system recommended by a mixture of SiriusDecisions modeling and a lot of best practice benchmarking and research. Often, marketing team members find themselves presenting compelling metrics that simply don’t translate to others outside the marketing organization.

Planning 52

Planning Paid Search Agency Work Management Digital Marketing Funnels 52

The Lead Agency

FEBRUARY 8, 2023

Gartner predicts that 75% of B2B sales organisations will use both AI and traditional sales solutions by 2025. Brand Differentiation: VR can be used to showcase actual product presentations that demonstrate the practical advantages of a product.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

SnapApp

JULY 2, 2019

Having access to nearly 7,000 solutions can present both opportunities and challenges for marketers today. Research from Gartner found that, on average, marketing technology now accounts for almost one-third of most marketing budgets. Talk about overwhelming. Why Marketers are Facing Martech Burnout. Stay Informed on New Features.

Budget Programs 54

Budget Programs Tools Marketing Budget B2B Thought Leadership 54

Directive Agency

FEBRUARY 16, 2022

According to Gartner , most marketers (81%) will compete solely based on customer experience differences. The number can be presented as absolute or in a percentage. The average benchmark for ART is up to 9 minutes. . The best way to convince you that you need to measure customer experience is to look at data: . MRR Churn Rate.

Churn Rate 72

Churn Rate Lead Ranking Lead Scoring Customer Satisfaction 72

Valasys

MAY 6, 2021

For B2B marketers, virtual marketing presents an exciting opportunity to grow into their vision of brilliance that they have always dreamt of. According to the research by Gartner, IT spending is projected to hit $3.9 Virtual marketing, in simple terms, is used to describe online advertising. Video Advertising.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

The ROI Guy

SEPTEMBER 14, 2011

Review and editing is encouraged, and presents the best way ultimately for prospects to “own” the results. This is often a multi-step process: · First, buyers tend to trust analyst groups and peers more than vendors.

Peer-to-peer 40

Peer-to-peer Tools Gartner ROI 40

Strategic-IC

SEPTEMBER 17, 2022

To build those strong relationships with current and future customers and help them to simplify their product research - what has been termed ‘Sensemaking’ by Gartner. Present it back to a wider audience to get them all on your side. That is the modern-day role of Sales. Sales and Marketing in partnership. Document it.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

The ROI Guy

OCTOBER 22, 2009

The strategic CIO knows that appealing to the frugal executive is only part of the game, and that project presentations need to paint a picture of the project for the stakeholders, and tie the project clearly to specific corporate goals. CIOs must benchmark IT according to business impact." How important is ROI still? ROI is required.

ROI 40

ROI Gartner Advertising Benchmark Budget Management 40

Valasys

JULY 12, 2019

A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. This will open up more ideas and doors for creativity and new practices”. B2B buying has always been a tricky proposition.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice. TonyZambito – TonyZambito – Executive Consultant, Sales Benchmark Index. Cambridege, MA – [link]. Cambridge, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. The site aims to present the latest data in an easy-to-consume format “devoid from.hype and silliness.” Sounds almost too good to be true.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

The ROI Guy

JANUARY 17, 2011

These buyers need a reason to engage – and delivering personalized, proprietary and consultative benchmarks, insight and advice is essential. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

DECEMBER 6, 2010

In a recent survey by IDC, 24% of buyers indicated that the sales reps are not prepared for presentations at all, 30% indicate that they are somewhat prepared , and only 29% indicate that they are well prepared. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

OCTOBER 22, 2010

Advice - A sales enablement focus is required to arm sales professionals with tools to engage much earlier in the decision making cycle, such as with diagnostic executive assessment, benchmarking or business case ROI / TCO tools. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

As TCO studies have taught us however from the time Bill Kirwin first developed these models for Gartner, it is important to look not only at purchase cost of the solution, but the ongoing costs over the entire ownership lifecycle. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JULY 8, 2014

According to Gartner, worldwide IT spending was expected to reach $3.8 Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. And sure enough, Gartner had to once again lower their forecasts substantially. for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40