Top Rank Marketing

AUGUST 16, 2023

I worry those marketers [focusing solely on performance] are setting up their companies for irrelevance in the future by focusing on that short-term performance hit but not creating that long-term brand awareness and relevance,” said Anteriad CMO Lynn Tornabene. Meanwhile, purchase cycles are extending. Otherwise, you run out of money.”

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

Brandwatch Marketing

OCTOBER 25, 2023

As Chevrolet’s CMO Tim Mahoney states , “Manchester United provides us with a global stage, including here in the U.S. Surveys Whether you conduct a survey by email, website or telephone, you can either ask existing customers how they heard of you or ask a random selection of people if they are familiar with your brand.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Crimson Marketing

JANUARY 28, 2015

HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. Here are the main stats from the survey: Companies exceeding their revenue goals: 70% attract more than 10,000 visitors per month.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Stats Lead Ranking 100

KoMarketing Associates

MARCH 13, 2019

The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 Freeman recently published the “Data Benchmark Study” and found that 98 percent of marketers utilize data to secure their budget. percent within the same period.

Customer Surveys 163

Customer Surveys B2B Marketing B2B Marketing Budget 163

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.)

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

ClickZ

AUGUST 29, 2020

We found some supporting evidence of these budget cuts in ‘ Gartner’s 2020 CMO Spend Survey ’ which mentioned that 44% of CMOs experienced mid-year budget cuts with 11% expecting significant budget cuts. Interestingly, our Pulse Survey indicates that as of August, 33% of marketing budgets are allocated to marketing technology.

Planning 118

Planning Marketing Budget Creation Allocation Peer-to-peer 118

B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

KoMarketing Associates

SEPTEMBER 22, 2021

Leadership buy-in is absolutely necessary to emphasize the importance of a content marketing strategy and this statistic shows that CMOs are making content creation a priority. From the Converge Report: Content marketers surveyed typically don’t have a budget for content amplification (68%). Content Amplification Report 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

ClickZ

JUNE 3, 2020

A recent survey by Sixieme Son and DiSanti Hicks found that 68% of marketers have pulled advertising campaigns due to COVID-19. The survey further found that these were the top reasons: 1 in 5 respondents pulled creative due to unsuitable tone . Pulse survey insights on marketing technology spend.

Paid Search Agency 116

Paid Search Agency Spending Advertising Agencies Marketing Budget 116

B2B Marketing Directions

JULY 18, 2021

Source: CMO Council Last month, the CMO Council published a report that provides several important insights regarding how senior corporate executives view the role and performance of marketing in their organization. Survey participants worked in more then 17 industry sectors, and 84% were with companies headquartered in North America.

CMO 52

CMO Digital Transformation Business Work Management 52

B2B Marketing Directions

NOVEMBER 1, 2020

Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. The survey results are described in two reports - the 2020 Marketing Operations Survey report, and the Marketing Organization Survey 2020 report. Frankly, I was somewhat surprised by this finding.

Gartner 64

Gartner Research Enterprise Management Planning 64

KoMarketing Associates

MAY 30, 2017

Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends. B2B Content Marketing 2017 – Benchmarks, Budgets & Trends – North America from Content Marketing Institute.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Seismic

MAY 18, 2021

In the Seismic Annual Sales Enablement Benchmark Report (2021) , we found that the answer isn’t always easy. Just 68% of all the companies surveyed expressed confidence in the data they use to track the effectiveness of their sales enablement efforts. . CMO, Brand Management Company.

ROI 72

ROI Marketing Analytics Tools Sales Cycle Advertising Benchmark 72

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. New Marketing Data. source ).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Metadata

SEPTEMBER 29, 2022

More recently, Pavilion released their August Benchmarking Survey, wherein they surveyed 200 Pavilion Executive members on their company performance in July 2022—and they found that an indicator of success was spending. Media buyers with 10+ years of experience? Fresh-faced Directors just starting at a new company?

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

Hubspot

APRIL 23, 2020

When HubSpot surveyed a handful of business leaders within our customer base, we discovered that most expect to see "somewhat slower" or "much slower" growth in the next year as a result of the global pandemic and economic climate. For a timeline of benchmark data updates and changes, click here to keep up with our latest findings.

Paid Search Agency 101

Paid Search Agency Budget Programs Companies Advertising Benchmark 101

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. Jennifer Betka, CMO of StubHub, candidly explained how hard it is to get people off the couch and has launched a new campaign to encourage people to “ grab their ticket out.” One of the key topics of discussion? Personalization!

Digital Transformation 48

Digital Transformation CMO Trends Marketing Automation Services 48

Martech

FEBRUARY 25, 2022

Increasingly, martech platforms such as digital asset management are being managed by the CMO – and not the CTO or CIO. You should set your business goals for the digital asset management platform in advance to be able to benchmark success later on. Get the daily newsletter digital marketers rely on.

Digital Asset Management 115

Digital Asset Management Enterprise Management Work Management Marketing Management 115

KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. Ad Age Survey: What Advertisers Really Think About Facebook.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

The ROI Guy

MAY 2, 2011

Free Campaign and Marketing Optimization (CMO) Assessment Tool and Service to Optimize B2B Marketing Return on Investment (ROI) Alinean announces the CMO Challenge , a free online assessment tool and service to help B2B marketers optimize the spending and practices of overall marketing groups, or individual campaigns.

CMO 40

CMO Peer-to-peer Marketing Budget Advertising Benchmark 40

B2B Marketing Directions

NOVEMBER 6, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. The survey was in the field during July 2022. Here are some of the important findings from the new survey.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

Tomorrow People

OCTOBER 27, 2020

As of this writing, inbound marketing champion Hubspot tracks total monthly volume traffic as having increased more than 30% compared to pre-COVID benchmarks. saying it will be customers’ top priority. " – The CMO Survey. Website traffic, for instance, has exploded. What do these numbers tell us? Track Metrics that Lead.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

NetLine

DECEMBER 7, 2023

Indeed, a recent survey found that nearly two-thirds (63%) of US B2B organizations with annual revenues greater than $50 million are currently using ABM methods and practices. Account-based marketing (ABM) has been around for about 20 years , with adoption creeping up throughout that time.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Martech

JANUARY 3, 2022

Most marketing operations departments report to the CMO, with the CEO coming in second, according to The State of the MarketingOps Professional”, which was jointly published by HubSpot and MoPros. Twenty-five percent of respondents to the survey said they were the lone member of the marketing operations team.

Digital Asset Management 120

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 120

Kabbage

NOVEMBER 29, 2016

Gartner’s “ 2016-2017 Chief Marketing Officer (CMO) Spend Survey ” further validates the trends, showing that marketing budgets have increased for the third consecutive year. Gartner states that a CMO’s marketing technology spend can exceed that of a CIO in 2017, signaling a shift in the traditional marketing paradigm.

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

KoMarketing Associates

DECEMBER 8, 2015

Based what we’ve seen, experienced, and reported on, here are insights from over 50 surveys and benchmark reports, organized by overarching theme, we recommend for review, in preparation for developing B2B marketing budgets and program goals for the new year and beyond. Demand Generation. source ). >. Content Marketing. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

B2B Marketing Directions

AUGUST 18, 2019

In the February 2019 edition of The CMO Survey , senior marketing leaders were asked what marketing leadership activities they find most challenging. The comparable percentage was 54% in the 2018 edition of the survey, and 49% in the 2017 survey. Dr. Moorman is the T. Austin Finch, Sr.

Lead Ranking 49

Lead Ranking Lead Scoring Multi-Touch Attribution CMO 49

Bionic

NOVEMBER 1, 2021

In January and February 2021, The CMO Growth Council of the Association of National Advertisers (ANA) surveyed members of the ANA Media Leadership and Digital & Social Media Committees. Ninety-three (93) people responded to the survey. The ANA survey asked advertisers to rate the importance of 39 media KPIs.

ROAS 85

ROAS Media Advertising Agencies Paid Search Agency 85

ClickZ

JULY 3, 2019

In fact, according to a survey by ITSMA and the ABM Leadership Alliance , 99% of respondents reported a higher return on investment (ROI) from ABM than traditional marketing initiatives. Source: ABM Benchmark Survey Report 2018 . Peter Isaacson is the CMO for Demandbase. And instead of sinking, marketers swam.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or Here are 17 things the top performers do really well. Creating personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

The Customer

JUNE 22, 2021

Yet only 49% of retailers have personalized their email, according to Ecommerce Personalization Benchmark Report 2021, a study from Netcore, conducted by Wakefield Research. The CMO Balancing Act. Off-The-Rack Personalization. Quick-Take: There is much hype about email personalization. At that, email is the leader.

Industry CMS 52

Industry CMS CMS Development Peer-to-peer Privacy 52

Webbiquity

JANUARY 19, 2016

Image credit: The CMO Survey. The CMO Survey ). But SMBs are more likely than enterprises to put a priority on website traffic and leads, while enterprises value customer satisfaction and competitive benchmarking more highly. The CMO Survey ). The CMO Survey ). 70% of the U.S.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Adobe Experience Cloud Blog

JANUARY 31, 2017

So, I was particularly happy when I learned that we were fielding a benchmark survey to gather insights on how our customers from different company sizes, functional areas, and industries are moving along their own paths to digital transformation. 2017 Marketing Benchmark Report–North America .

Marketing Report 48

Marketing Report Marketing Management Marketo Advertising Benchmark 48

Martech Advisor

SEPTEMBER 10, 2019

Yet, sixty-four percent of marketers report they are challenged in showing their financial impact, according to the 2019 CMO Survey. And with leads as the primary benchmark for success, fingers get pointed as soon as sales drop. There’s a clear disconnect plaguing the industry. Insert: account-based marketing (ABM).

Account Based Marketing 75

Account Based Marketing ABM B2B Marketing Marketing Management 75

Marketing Insider Group

NOVEMBER 16, 2021

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. Content runs the gamut from Point of Views (POVs), benchmark studies, and good old plain “advice” based upon experience and expertise.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Digilant

FEBRUARY 22, 2023

However, “ The CMO Survey ” from February 2021 provides some insight into the percentage of marketing budgets that businesses will spend on social media over the next 12 months: B2B product: 14.7%. Fortunately, there are a few tips to help you simplify the process: 1. Budget accordingly. Set attainable goals.

Paid Content 52

Paid Content Social Media Advertisements Advertising 52

Allocadia

APRIL 5, 2019

Original research benchmarking how companies run the business of marketing. We surveyed over 200 marketers to determine the industry’s maturity level around Marketing Performance and what the best marketers in the world are doing differently. Download PDF.

Advertising Benchmark 59

Advertising Benchmark Customer Surveys Research Paid Search Agency 59