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MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?

Martech

First, client teams must focus on documenting a holistic view of each client’s technology environment and architecture. Imagine being assigned to integrate four complex products and how beneficial it would be to see how it was done in three other client environments. The framework and business model they work under is another story.

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B2B content marketing sans budget or bandwidth – hmm!

Exo B2B

But if you look up from your computer for a moment, inside your small to medium-sized business workplace, you quickly begin to wonder how you could collectively scrape up enough bandwidth to even sit down and talk about these kinds of strategies, let alone budget and implement them. We specialize in B2B marketing. Why not find out more?

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Better Knowledge Transfer Improves Competitiveness and Growth

Vision Edge Marketing

This can lead to a positive work environment and increased employee retention, which also contributes to improved productivity. Leveraging an SME can be an efficient way for existing employees to quickly tap expertise without taxing internal resources that may lack bandwidth. Build a culture of learning and continuous improvement.

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How to Use Manufacturing Branding & Industrial Lead Generation as a Power Couple

Tiecas

A strong “elevator pitch” allows you to make a powerful impression, even within today’s fast-paced digital environment and short attention spans. That’s why presenting your manufacturing company’s unique value proposition clearly and succinctly is critical.

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Game Changers in Video Gaming

SmartBrief - Marketing

Games these days often feature cinematic visuals, music that can fill an entire album, interactive environments and scripted non-player characters (NPCs) that still provide better conversation than most actual people on the multiplayer servers. Naturally, progress continues. The day may be coming.

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Fostering Innovation: Why You Need It and How to Get More of It

Webbiquity

Letting go of the pursuit of operational perfection and efficiency allows creative ideas to the forefront, creating an environment where people can experiment, fail, and bring their ideas to life. , and no business can survive if it doesn’t embrace new ideas, products, and methods over time.

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How reducing your carbon footprint can save you money and increase ad impact

Martech

Dig deeper: “Bad” digital ad spending can harm the environment If we start thinking about optimizing towards metrics like attention time and viewability this means that there is a lot less wastage. Quite a big chunk of the costs in cloud usage is the utilization of the bandwidth. There is also the transition towards cloud models.