MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?
Martech
FEBRUARY 29, 2024
First, client teams must focus on documenting a holistic view of each client’s technology environment and architecture. Imagine being assigned to integrate four complex products and how beneficial it would be to see how it was done in three other client environments. The framework and business model they work under is another story.
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