Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Dig deeper: Download MarTech’s Enterprise Email Marketing Platforms: A Marketer’s Guide Features to look for in email automation platforms Even the most cost-efficient email marketing platforms include automation today.

Email Marketing 131

Email Marketing Automation Tools Planning 131

Zoominfo

JUNE 27, 2022

When you set out to buy a third-party data set, you might assume you should compare based on quantity and cost. or “what is your cost per contact?” often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. But using evaluations like “how many accounts can you provide?”

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Sana Commerce

JUNE 15, 2023

Cumulative project costs may be higher as a result. These include reliability in terms of data accuracy, flexible costs, high security and compliance, and easy access. Highly specialized for B2B organizations, with standard B2C options. It is most popular with organizations with extensive B2C or design requirements.

Enterprise Management 52

Enterprise Management Work Management Marketing Management CMS Development 52

Marketing Insider Group

DECEMBER 20, 2022

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. Keep in mind, a fantastic website will cost you a sizable chunk of money, but the ROI is immeasurable. This is where the conversation with sales and the relationship with your vendor partners pay off.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Zoominfo

NOVEMBER 29, 2023

In fact, 90% of Gen Z and Millennial survey respondents say they were dissatisfied with a vendor, compared to 71% of Gen X and Baby Boomer respondents. Buyers want to be known and understood in both B2B and B2C buying situations. And these tech-savvy individuals have plenty of outlets to do so, making their complaints louder than ever.

Buy 130

Buy Generation Peer-to-peer B2B 130

Customer Experience Matrix

DECEMBER 11, 2019

At the same time, AgilOne gives Acquia a stronger story in retail and other B2C markets where it has been less active. I’d argue it mostly reinforces the trends I described in October , of independent CDPs being purchased by companies that are not primarily marketing software vendors but need to add customer data capabilities.

Digital Experience Platform 156

Digital Experience Platform Marketing Automation Services Buy Marketing Management 156

Webbiquity

SEPTEMBER 4, 2018

The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. More than half of B2B buyers say they expect the same user-friendly online buying experience from B2B vendors they get from consumer websites. Be genuine with them.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Top Rank Marketing

SEPTEMBER 4, 2023

Sixty-two percent of global B2B buyers told Wunderman Thompson that the rising costs of inflation and cost-of-living crisis made them more inclined to switch suppliers than they have been in previous years. Namely, it showed that 80% of buyers expect the same buying experience as B2C customers.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Martech

MARCH 1, 2024

But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Yet, traditionally, customer service has been seen as a cost center — a financial burden rather than a source of profit. A cost structure characterized by high fixed costs and low variable costs facilitates affordable reward redemption.

Tactics 129

Tactics Work Management B2B Marketing Marketing Management 129

Tomorrow People

JUNE 7, 2021

Product-led growth (PLG) is becoming an increasingly popular strategy among both B2B and B2C businesses. Weighing up the pros and cons of a particular solution, comparing similar products in the same space, and attempting to calculate time-to-value and ROI is often catastrophic for tech vendors. A low-value entry point.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Sharpspring

FEBRUARY 10, 2022

When it comes to differences in marketing for B2B vs B2C businesses, it all comes down to picking the right strategies. B2C, meaning business-to-consumer, are businesses that sell directly to the consumer. Examples of businesses in this category include wholesalers, enterprise software companies, and business vendors.

Sales Management 84

Sales Management Marketing Automation Services Webinar Metrics B2B Marketing 84

Martech

AUGUST 24, 2021

What you can do is not over-promise; you can be transparent about possible problems; and you can let B2C purchasers track their packages. In its most recent report on the market, Gartner predicted that 70% of independent CDP vendors will be acquired or will acquire adjacent technologies to diversify by 2023. “What can I do about it?”

Enterprise Management 99

Enterprise Management Gartner Marketing Management Ideal Customer Profiles 99

DiscoverOrg

JANUARY 15, 2019

But that’s the B2C space,” you might be thinking. “In who’s more open to new upstart vendors. We think it’s important to question personal assumptions: they’re often wrong, and it costs money when they are. Because research shows that women make 80% of all home improvement decisions. In B2B sales, isn’t it all the same?

Cold Calling 196

Cold Calling Buy Peer-to-peer B2B 196

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. Sure, influencer marketing is more common in the B2C world, but it is still a powerful tool for B2B marketers. People have lots of choices.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

KoMarketing Associates

JUNE 7, 2016

Early adopters are realizing that success does not come easy – they are facing several challenges such as high costs, tool complexity and lack of internal expertise. But vendors (particularly the larger marketing cloud vendors) are currently more focused on integrating different components of their solutions. WHY OR WHY NOT?

Marketing Automation Services 120

Marketing Automation Services Peer-to-peer Customer Satisfaction Vendors 120

Heinz Marketing

FEBRUARY 17, 2023

More than likely, your target audience is not in search of a vendor, product, or service; they are already likely in a contract with another vendor or may be testing a competitor’s product/service. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally. They want to lower overhead costs.

Work Management 103

Work Management Marketing Management B2B Marketing B2B 103

Marketing Insider Group

JANUARY 30, 2024

We’re talking about key stuff like: Pulling in new customers Growing your business organically Making your sales and marketing more productive (and cost-effective) Getting the kind of data that powers smart, data-driven decisions And let’s not forget about giving your customers a consistently awesome experience. A lot is at stake.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Marketing Insider Group

FEBRUARY 1, 2021

To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. It will also help your sales team increase customer conversion rates and minimize the cost of acquiring new customers. Use Third-Party Vendors.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Zoominfo

APRIL 13, 2020

But that’s the B2C space,” you might be thinking. “In Download our full study to see: who cares about pricing discounts who’s more politically oriented who’s more open to new upstart vendors and more! We think it’s important to question personal assumptions: they’re often wrong, and it costs money when they are.

Cold Calling 130

Cold Calling Peer-to-peer Zoominfo Outreach 130

Navigate the Channel

MAY 22, 2023

Reduce operational costs Online marketplaces, such as Amazon Business, have support services in place, including fulfillment, payment processing, and reverse logistics. Business buyers need to know they’ll produce a return on their investment when purchasing from you. offer a distinctive product catalog only available to business buyers.

Amazon 65

Amazon B2B Sales CMS Development Enterprise Management 65

BOP Design

FEBRUARY 22, 2022

It’s no secret that B2B marketing is different , nay, more complex, than its B2C counterpart. For instance, in B2B companies, there are often a number of stakeholders that weigh in on the purchase decision when considering new vendors. How do you create a compelling message that resonates with all of them?

Buyer Personas 109

Buyer Personas Marketing Websites B2B Ideal Customer Profiles 109

B2BMarketing.net

APRIL 10, 2024

So the consequence of that is the kind of epidemic of greenwashing we’ve seen in B2B as well as in B2C.” Paul highlights BrytEnergy , a renewable energy vendor, as a notable example. This is a big barrier that we face, lots of perceptions of sustainability as a cost: ‘is it going to increase costs?

Marketing Management 40

Marketing Management Paid Search Agency Transparency Marketing & Strategy 40

Zoominfo

AUGUST 1, 2018

While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. Unlike their B2C counterparts, B2B marketers often fail to appeal to buyer emotions. The B2B buyer’s journey is long and complex compared to the B2C buying cycle. Sales of VR and AR devices will reach $1.8

B2B 154

B2B Zoominfo B2B Sales B2B Marketing 154

PureB2B

MARCH 29, 2022

Compared to B2C buying, B2B buying is a more complex process, first and foremost because it involves more than one person. Additionally, Gartner finds that only 17% of the B2B buyer’s journey actually consists of meeting with a short list of potential vendors. In other words, there’s a lot more involved and a lot more at stake.

Buy 62

Buy Process B2B Top of Funnel 62

Webbiquity

APRIL 10, 2018

How can they optimize that experience, without incurring excessive costs that can’t be passed along to price-sensitive buyers? But because of their reliance on channel partners, B2B vendors are having difficulty delivering a more personalized, B2C-like experience. Martech Series ). Martech Series ). Digital Media Stream ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Only B2B

MAY 22, 2020

Hiring the wrong B2B Telemarketing Company will diminish productivity, cost you big bucks, and will reflect poorly on your brand. Services like inbound marketing, outbound marketing, B2B, B2C, event promotion or content marketing, demand a specific set of skills. Get it wrong and your brand can be diluted. So, where should you start?

Telemarketing 127

Telemarketing Vendors B2B Paid Search Agency 127

PureB2B

MARCH 29, 2022

Compared to B2C buying, B2B buying is a more complex process, first and foremost because it involves more than one person. Additionally, Gartner finds that only 17% of the B2B buyer’s journey actually consists of meeting with a short list of potential vendors. In other words, there’s a lot more involved and a lot more at stake.

Buy 62

Buy Process B2B Top of Funnel 62

DiscoverOrg

APRIL 17, 2019

I’m just trying to understand who the vendors are. Step 3: Vendor selection and elimination. Vendor selection is an important next step – and even more important is vendor elimination. NEWSFLASH: Some sewing machines cost up to $1500 – and up! I know the vendor that I want to go with.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

Sana Commerce

OCTOBER 24, 2023

By leveraging a graphical product configurator, Locinox streamlined the order process , reducing errors and operational costs while enhancing customer satisfaction. Case Study 1: Kippie Kippie , a large franchise dealing with a high volume of orders, faced challenges in managing both B2C and B2B e-commerce efficiently.

Marketing Management 52

Marketing Management B2B Customer Satisfaction Case Study 52

Customer Experience Matrix

OCTOBER 18, 2011

As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. This accounts for most of the work and most of the cost. Some B2C systems offer similar features and pricing with the same Software-as-a-Service business model.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

chiefmartech

JANUARY 10, 2022

As illustrated above, I see three big themes for new martech innovation in 2022: Commerce , both B2C and now B2B, with more in marketing’s domain Big Ops , the rapid evolution of process and technology in a digital firm No Code , superpowers for non-technical and semi-technical marketers. Underperformers ranked it last, at 24%.).

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Sana Commerce

AUGUST 23, 2022

But instead of paying online, you have to wait for the vendor to send you an email with payment details, so you can do a bank transfer for your order. of B2C webstores1. With every payment option comes a new payment partner, whose margins lead to unpredictable costs and create potential failure points along the payment journey.

B2B 52

B2B Order Vendors Studies 52

Conversica

JULY 27, 2022

B2B vs B2C Sales. You might be selling to businesses that ultimately sell to individual customers, which defines the B2C (business-to-consumer) economic model, or to other B2B businesses. For example, a grocery store requires numerous B2B transactions before they sell products to their customers (B2C). B2B Sales Examples.

B2B Sales 52

B2B Sales Top of Funnel Enterprise Management Marketing Attribution 52

ClickZ

JULY 12, 2023

Understanding the B2B2C model and the complexity of challenges Stanley Black & Decker’s classification as a B2B2C organization stems from its dual focus on selling to retailers and distributors (B2B) while ultimately catering to the end consumer (B2C).

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

Customer Experience Matrix

OCTOBER 20, 2016

Indeed, many of the firms I originally identified as CDPs were lead scoring and customer success management vendors who serve primarily B2B clients. This excludes the predictive modeling vendors and customer success managers, as well as the big marketing clouds that list a CDP as one of many components. is an exception.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

TrustRadius Marketing

DECEMBER 5, 2019

There are a handful of key differences between business-to-business (B2B) and business-to-consumer (B2C) selling that, in part, dictate what your next ecommerce software should include. The market for B2B sales also looks different than it does for B2C. Elements of B2C Selling. Elements of B2B Selling.

eCommerce 52

eCommerce Marketing Management Peer-to-peer B2B 52

Customer Experience Matrix

AUGUST 13, 2010

Its acquisition is basically the completion of the consolidation of that space, not the start of consolidation among B2B marketing automation vendors. If there’s any connection at all, it’s that this acquisition may spur Web content management vendors to accelerate their own acquisition of marketing automation capabilities.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Acquisitions Marketing Management 120