Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

Paid Content 222

Paid Content Distribution Cost Per Thousand Budget Programs 222

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Instant optimization.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Martech

NOVEMBER 17, 2021

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. In providing solutions for consumer retailers, One Door’s clients include Best Buy and T-Mobile. We have spent considerable time building out our database so we knew who we had to target.”.

Advertising Channels 106

Advertising Channels Campaigns Merchandising Optimization 106

Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important. Tracking upper-funnel and B2B activities is challenging but feasible.

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

Zoominfo

MARCH 21, 2024

As B2B prospects demand increasingly personalized experiences, incorporating account-based marketing (ABM) throughout the customer acquisition funnel becomes increasingly important. Effective Advertising Implement paid media such as display banners, mobile banners, paid social ads, and streaming videos.

Top of Funnel 130

Top of Funnel Account Based Marketing ABM Tactics 130

Top Rank Marketing

NOVEMBER 24, 2023

MarketingCharts Influencer Pay Equity Guide The Association of National Advertisers (ANA), PR Council, and 4As have published a new guide to influencer marketing which has focused on achieving greater pay equity, with report data showing a pay gap of some 29 percent for black, indigenous, and other people of color (BIPOC) influencers.

B2B Marketing 96

B2B Marketing Budget Programs Spending B2B 96

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. You have lots of flexibility when it comes to paid advertising. As you may have heard, Pay-Per-Click (PPC) is a competitive game.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

KoMarketing Associates

AUGUST 12, 2020

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. Two Structured snippet headers can appear on desktop, while on mobile and tablet devices will only show one header. Which Categories Make Sense for B2B?

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

Top Rank Marketing

OCTOBER 30, 2023

With any B2B marketing strategy, it’s easy to get lost in the jargon. This is definitely true of search engine optimization. As you embark on your quest to master the art of B2B SEO, it’s essential to familiarize yourself with the key terminology that will be your guiding stars. Learn more!

Search Marketing 121

Search Marketing SEO Mobile Advertising Long Tail Marketing 121

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. Are you ready to discover the best B2B lead generating tactics for your company? The Process Of Generating B2B Leads. Step 1: Look For B2B Leads. ” Said no one ever, right?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

KoMarketing Associates

JUNE 26, 2018

While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. Does your B2B organization’s website appear prominently in search engine results for your brand name and product names?

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

SEPTEMBER 16, 2014

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Martech

FEBRUARY 22, 2023

They also release new functionality for their users and advertisers every other week. Let’s explore why B2B marketers may want to rethink TikTok as a viable option. TikTok is a video-first platform built for mobile, giving it huge advantages over other networks. Technology and B2B content already exist in the platform.

B2B Marketing 111

B2B Marketing B2B Enterprise Management Paid Search Agency 111

KoMarketing Associates

MARCH 3, 2015

Monitoring updates, testing new features, and regularly examining and optimizing tactics are all key components of a successful search engine marketing strategy – however, sometimes we need to go back to the basics and make sure we are utilizing the tried and true best practices. A B2B PPC Optimization Checklist.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. Google is either evolving into a “walled garden,” or it’s evolving to meet the needs of “mobile-first” searches and voice search. That’s how important it is to optimize for SERP features.

SERP 295

SERP Features Google Top of Funnel 295

Sana Commerce

MAY 27, 2024

For B2B organizations looking to grow, data-driven decisions are crucial for success. This type of analytics helps you see how much you’re spending on advertising, how many clicks you’re getting, and ultimately, how much revenue those clicks are generating. Enter e-commerce analytics.

Analytics 52

Analytics Paid Content Webinar Metrics B2B 52

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. With the onset of the new year, marketers are urged to assess the current state of their strategies.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Launch Marketing

JANUARY 26, 2022

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to make costly mistakes when paid search campaigns aren’t set up and managed with best practices in mind.

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

KoMarketing Associates

AUGUST 30, 2016

Like previously discussed in my Google’s Summit post , AdWords will be giving advertisers the ability to bid on all three devices individually. These devices include desktop, mobile, and tablet. This updated is big news for advertisers, as desktop and tablet traffic, which were previously tied together, can now be bid on individually.

Adwords 121

Adwords Optimization Mobile Advertising Cost Per Click 121

Martech

JUNE 6, 2024

Wix.com’s AI-powered mobile app builder. It can be customized via the Mobile App Editor to make additional changes such as sections, widgets, designs, themes, and more. These include anomaly detection, send time optimization, content personalization, and identifying high-value customer segments and those at risk of being lost.

Marketing AI 89

Marketing AI Allocation Classified Ads Mobile Advertising 89

KoMarketing Associates

DECEMBER 11, 2018

b2b marketing for generation z. So how can B2B marketers begin to target Generation Z? There are a few areas of focus, such as customer service and advertising, that will be slightly different for this demographic. Generation Z are those born in the mid-1990s to the early 2000s, the first age group to come after millennials.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

Launch Marketing

SEPTEMBER 13, 2023

Optimize for Mobile First Today, mobile-first isn’t just a trend—it’s a necessity. Over 50% of global internet users access the web via mobile and by not optimizing for this segment, you’re potentially losing out on a massive chunk of conversions. We’ve got you covered. Enter long-tail keywords.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

Inbox Insight

MAY 24, 2022

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. What is Multi Channel and How is it Being Used in B2B Marketing?

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Webbiquity

OCTOBER 21, 2020

Businesses would run TV commercials, advertise on billboards, play radio jingles, buy a big listing in the Yellow Pages , and create a pleasant shopping experience. As branding evolves to keep pace with consumers and B2B buyers in the digital age, there are four pillars on which companies need to base their branding. These are: Brand.

Brand Identity 297

Brand Identity Branding Mobile Advertising Touchpoints 297

MarketJoy

AUGUST 20, 2020

Lead generation is one of, if not, the most significant aspects of the B2B marketing process and the sales operations. Some of the common mistakes to avoid are: IMBALANCED FOCUS ON DESKTOP & MOBILE. You would be putting your website’s google ranking on risk with a website unoptimized for mobile. INEFFECTIVE CALL TO ACTION.

Lead Generation 105

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 105

Martech

MAY 21, 2024

Here is a primer for the marketer ready to bring a laser focus to their advertising strategy. Hyper-targeting is all about the data For any micro-targeting campaign to be successful, data must underpin the strategy from defining the target through to optimization. What is hyper-precision targeting?

Paid Search Agency 95

Paid Search Agency Ads Campaigns Ad Building 95

Navigate the Channel

MARCH 11, 2024

So, for the seats in the back, eCommerce is buying and selling (almost any kind of) goods or services online using digital technology, such as computers, laptops and mobile phones, to establish a larger market presence. But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there. A lot of stuff.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Inbox Insight

APRIL 11, 2022

Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. What first hand perspectives can our experts provide B2B marketers around multi channel strategy success?

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Webbiquity

NOVEMBER 23, 2021

As an advertiser, you need to master numerous skills (or play to your strengths are hire for the rest) and leverage each of them to accomplish your marketing goals. Is your website secure, quick, and mobile-friendly? The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical.

Design 278

Design SEO Keywords Marketing Analytics Tools 278

Porch Group Media

FEBRUARY 16, 2021

Disruptive Advertising ). However, when these finding were broken out by B2B and B2C, objectives varied slightly. Communicating with customers was a primary goal for marketers of both groups (78% B2C, 74% B2B). Design for Mobile – Always. Email Marketing Objectives. Pay attention to your copy.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Webbiquity

JUNE 17, 2021

Focus solely on creating an online customer service experience that works well on both desktop computers and mobile devices. More people turn to their mobile device when they are out and about (and even at home), because it is much quicker and convenient. An advertising agency provides professional design for your website.

Paid Search Agency 196

Paid Search Agency Brand Identity Branding Companies 196

Schubert B2B

MAY 26, 2023

B2B is tough. Any business operating in a B2B market needs to give themselves every advantage possible. Let’s discuss why digital marketing is important for B2B. It can make them more trustworthy, and this is vital in the B2B sector. So why digital marketing is important for B2B? What is Digital Marketing?

Paid Content 62

Paid Content B2B Marketing Planning B2B 62

Valasys

JUNE 20, 2019

Neuromarketing is a “Buzzword” in the marketplace these days & it has expanded its reach to encompass B2B dominion as well. The term was coined in 2002 by Dutch marketing professor Ale Smidts & was first published the same year in an article by BrightHouse (a marketing firm based in Atlanta).

Inbound Marketing 61

Inbound Marketing B2B Marketing Optimization Conversion 61

Sword and the Script | B2B

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

Paid Search Agency 119

Paid Search Agency Paid Content B2B Marketing Companies 119