Sword and the Script | B2B

FEBRUARY 12, 2022

Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content. Last year’s Trust Barometer by Edelman found businesses top media and government in perceptions of ethics and competence. To be clear, businesses should be ethical, law-abiding and socially conscious.

B2B Thought Leadership 74

B2B Thought Leadership Ethics Thought Leadership Trust Marketing 74

The ABM Agency

SEPTEMBER 27, 2020

Translation: You need to have a B2B copywriter who wields their sentences craftily to keep a prospective account engaged and hooked. Take a cue from a B2B copywriter’s well-packed toolbox below to aid in the success of your content creation. The easiest way to lose credibility as a B2B copywriter is to plagiarize someone else’s work.

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM Tools 52

Binary Demand

JUNE 19, 2023

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” ps2id id=’b2b_data_quality’ target=”/]What is B2B Data Quality? But there’s so much more.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

B2BMarketing.net

NOVEMBER 28, 2023

For example, you may have offered signups to newsletters or regular product updates on your website. If they recognize you as an authority on a subject or somewhere that offers the products they want, they are more likely to opt in to any marketing lists or newsletters on offer. This is a type of permission-based marketing.

Tips 52

Tips Opt-out Opt-in Domain 52

Walker Sands

FEBRUARY 25, 2019

Choosing between brands in the B2B space is increasingly difficult as more solutions become available at higher prices. In the B2B space, priming usually takes the form of mood setting, including pictures, text and sound. All too often, brands ask me to sign up for a newsletter with the note, “Don’t worry, we’ll never send you spam.”

B2B Marketing 40

B2B Marketing Multi-Touch Attribution B2B Paid Search Agency 40

ClearVoice

SEPTEMBER 15, 2023

Ultimately, the copywriter’s primary goal is to get your audience to take a desired action — from making a purchase to signing up for a newsletter to filling out a form — and boost your business’ revenue. Ask about your candidate’s work ethic, ability to meet deadlines, collaboration skills, and the overall quality of their writing.

Copywriting 52

Copywriting Work Management Planning Marketing Management 52

Digital B2B Marketing

SEPTEMBER 18, 2012

You sign up for the newsletter that promises daily special deals on baby clothes and toys. Macy’s newsletter arrives in your inbox promptly at 5:55 AM every morning, just as you sit down with coffee and fire up your email. You go to Macys.com and you see baby clothes prominently featured on the homepage.

Planning 100

Planning DemandBase Aggregators Ethics 100

Hubspot

FEBRUARY 14, 2024

Yuval Ackerman, ethical email marketing specialist at Ackerman Copywriting , kicks off with her first tip: knowing your audience. Mark Colgan , B2B Sales SaaS Consultant at Yellowo , supports Ackerman’s recommendation. Ackerman points to an imaginary brand whose newsletter is typically light, fun, and funny. Know your audience.

Copywriting 67

Copywriting Click Rate Open Rate Paid Search Agency 67

Heinz Marketing

APRIL 11, 2019

Every Thursday we feature a B2B sales, marketing or business leader here answering what have become OUR standard “ How I Work ” questions. Zero unread emails in my primary folder; 29 unread notification and newsletter emails, which I read all in one sitting a couple times a week. By Matt Heinz, President of Heinz Marketing.

Work Management 80

Work Management Budget Programs Ethics Marketing Management 80

B2B Marketing Traction

MARCH 27, 2009

We’re marketing consultants who drive the right marketing results for B2B companies, including manufacturers, technology companies, service companies and ad agencies. We’re members of the Institute of Management Consultants and follow their Code of Ethics. Sign up for our Email Newsletter. Marketing Audits.

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

Moz

JANUARY 5, 2020

Let’s keep it real: ethical local companies which pride themselves on playing fair have good reason to be dubious about doing business with Google. But the Google brand, as a whole, can be troubling to anyone firmly tied to the idea of ethical business practices. Level 2: Fight Google. Image credit: Scott Lewis. Stay informed.

Google 78

Google SEO CAN-SPAM Communities 78

Content Standard

APRIL 27, 2018

But don’t credit those companies’ work ethic—not entirely, anyway. According to research from Brightfunnel , the number of B2B marketing touches required to close a conversion grew by 52 percent between 2014 and 2015. For more stories like this, subscribe to the Content Standard newsletter.

Storytelling 77

Storytelling Brand Identity Branding Ethics 77

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? The top 24 facts for selling more in B2B by LEADSExplorer. 20 Formats to Consider by Savvy B2B Marketing. ** 5 Stars. The Ethics of Multitasking by Bloomberg Businessweek. Tweet This!

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

ClearVoice

OCTOBER 10, 2019

Not only will you copywrite for their website but you’ll also formulate search-engine optimization blog posts and perhaps brainstorm better ways to send newsletters. No matter if you’re working with a B2B or a B2C business, Chase says the last fourth of the year is the time to leave it all on the field with your content marketing efforts.

Planning 58

Planning Ad Building Content Marketing Budget Programs 58

B2B Marketing Zone Posts

MARCH 3, 2010

Best of B2B Marketing. But you can do much more to make that newsletter and its content work harder for your organization. Is Your B2B Company REALLY Ready for Social Media? Conduct B2B marketing research in 15 minutes or less. February 2010. Great stuff in February. That is obviously critical. That is obviously critical.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Content Standard

AUGUST 21, 2018

” Let’s review the example of, Tektonika —a B2B-tech publication on a mission to help people navigate the cutting edge of innovation. When a change requires major guideline updates, Roundy will send monthly contributor newsletters that parcel a standard 30-page guideline document into digestible points.

Brand Identity 58

Brand Identity Branding Guidelines Work Management 58

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. Email and e-newsletters use now equals tradeshows in popular use.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Content Standard

SEPTEMBER 16, 2015

Moreover, the majority of both B2B and B2C respondents indicated that budget for native would increase next year. Native Is Becoming Mainstream—But Where’s the Ethical Boundary? To read more stories about content discovery and the adoption of native advertising, subscribe to the Content Standard Newsletter.

Paid Search Agency 40

Paid Search Agency Ads Doubleclick Ethics 40

EveryoneSocial

MARCH 6, 2018

As we’ll explore, internal marketing is particularly relevant to B2B companies looking to boost their lead flow and reach a larger audience. Especially with B2B companies, generating more quality leads and closing more deals is always a challenge in the space. What is internal marketing? Taking internal marketing to the next level.

Paid Search Agency 75

Paid Search Agency Companies Work Management Planning 75

Heinz Marketing

AUGUST 24, 2022

Storytelling matters when communicating to the target audience, most especially in the B2B setting where communication tends to be more personal, as businesses focus on building close relationships in order to close more deals. Storytelling in the B2B setting. How can B2B utilize storytelling? Marketers are storytellers.

Storytelling 116

Storytelling Ideal Customer Profiles B2B Marketing B2B 116

Convince & Convert

SEPTEMBER 7, 2010

One more note – so many are commenting on how funny this guy is (footnotes are worth the read alone) but this guys advice is down right ethical and that is hard to come by in the marketing realm these days. I have found Scott to be exceptionally ethical in every way. Anonymous Jay – Thanks for the review.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Martech

NOVEMBER 30, 2023

This article explores ethical alternatives to common marketing tactics that rely on collecting sensitive customer data. Such offers should come up elsewhere to avoid ethical concerns with tactics like digital-only coupons. Remember to always consider martech ethics when strategizing with segments.

Work Management 116

Work Management Privacy Marketing Management Planning 116

Industrial Marketing Today

AUGUST 10, 2010

So no one should expect a DiY solution to achieve the same kind of results as a paid SEO expert (ethical one!). an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. I don’t deny that effective SEO does take experience, expertise and time to produce results.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Valasys

MAY 7, 2020

Read more on Why Visual Storytelling is imperative for B2B Content Marketing. Keeping your core marketing purposes in mind, you can redirect your audiences to sign-up for your email newsletters, visit your online inventory, your product/services page, or simply to follow your blog. 5 Create Quality and Contextual Content.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

KoMarketing Associates

JULY 24, 2013

Content fuels B2B SEO and social media initiatives. But where do B2B marketers obtain great content? Journalists have to consistently catch reader interest, build out their stories under tight deadlines, and remain true to a standard of ethics and responsibility to the reader. A Content Development Repository.

SEO 120

SEO Peer-to-peer Ethics B2B 120

ClearVoice

APRIL 17, 2019

On the radio, on billboards, on TV at the end of commercials, in newsletters and social media… The slogan is what you stand for, and the tagline is the stamp at the end. This is genius because B2B tech products and services traditionally are challenging to explain in simple human terms. Be a Pepper” — Dr. Pepper.

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

The Customer

AUGUST 25, 2021

MARKETING ETHICS. Operationalizing AI Ethics. Quick-Take: There is no single right way to operationalize AI ethics given the varying values of companies across dozens of industries. The Future of B2B Software Sales. The Future of B2B Software Sales. And large percentages have somewhat changed these activities.

Enterprise Management 98

Enterprise Management Marketing AI Work Management Marketing Management 98

Zoominfo

NOVEMBER 13, 2019

Customers identified sustainable and ethical business practices as the second most important reason they remain loyal to a brand. An e-Steward will take your old electronics, disassemble them, and then recycle the materials in a safe and ethical way. Opt for eco-friendly office supplies.

Lead Scoring 150

Lead Scoring Lead Ranking Budget Programs Ethics 150

Convince & Convert

APRIL 13, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: The Truth About the iPad It’s Time for Real-Time I Get By With a Little Help From My Friends [link] Heather One of the people who is my greatest influence is my husband.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Contently

MAY 15, 2018

Lastly, Ben Thompson’s Stratechery newsletter gives a comprehensive look at the way types of content intersect; his coverage of Facebook in the modern age is particularly helpful. B2B and B2C are a little trickier, though. Now, I’m in the B2B space writing to help other companies. Adjust the way you identify.

Paid Content 167

Paid Content Paid Search Agency Funnel Advertising Analysis 167

ClearVoice

AUGUST 14, 2023

Email newsletters HubSpot reports email ROI is $36 for every $1 spent. Publishing an email newsletter is one of the best ways to enjoy such benefits. E-newsletters can promote webinars, virtual galas, and conferences. Keep on top of the latest cybersecurity regulations and ethical practices. Community engagement.

Promotion 52

Promotion Work Management Marketing Management Content Marketing 52

Salesforce Marketing Cloud

MARCH 15, 2024

Our latest B2B marketing guide will show you how. This can be through an email newsletter or ”gated” content such as webinars, virtual events, live chats, whitepapers, or ebooks. When you adhere to a quality work ethic, you signal a commitment to transparency. Get the free guide What is lead generation?

Lead Generation 115

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 115

Content Standard

DECEMBER 30, 2020

The awards are brought to you by Don’t Panic – reputable, ethical and credible awards organisers and the team behind the successful Search Awards Series, the UK Social Media Awards, the UK Content Awards and the UK Biddable Media Awards.” You can find more about the entry process here.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Content Marketing Planning 86

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

seo.co

OCTOBER 20, 2021

In fact, 59 percent of B2B marketers assert that email marketing is the most effective medium for generating revenue available. There are two major ways to take advantage of this: First, you can use your email as a type of regular newsletter , highlighting new content posts from your site to your existing user base.

Email Marketing 105

Email Marketing SEO Blast Campaigns Planning 105

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

PR 161

PR Social Media Paid Content Media 161

Heinz Marketing

JULY 8, 2019

The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. They tell a great story and they have incredible work ethics. Pacific you can find the transcription and recording here on the blog every Monday morning. They follow through.

Sales Management 58

Sales Management Top of Funnel Work Management Ideal Customer Profiles 58