Sword and the Script | B2B

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. click image for higher resolution).

Ethics 93

Ethics Customer Surveys B2B Thought Leadership Media 93

Sword and the Script | B2B

FEBRUARY 12, 2022

Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content. UML is an occasional roundup of three related articles, links or studies, that I have vetted, wrapped in insight, and presented here for your perusal. It’s been a long minute since I published a roundup.

B2B Thought Leadership 77

B2B Thought Leadership Ethics Thought Leadership Trust Marketing 77

B2B Marketing Zone Posts

MARCH 3, 2010

Best of B2B Marketing. But you can do much more to make that newsletter and its content work harder for your organization. Is Your B2B Company REALLY Ready for Social Media? Conduct B2B marketing research in 15 minutes or less. February 2010. Great stuff in February. That is obviously critical. That is obviously critical.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Convince & Convert

SEPTEMBER 7, 2010

One more note – so many are commenting on how funny this guy is (footnotes are worth the read alone) but this guys advice is down right ethical and that is hard to come by in the marketing realm these days. I have found Scott to be exceptionally ethical in every way. Anonymous Jay – Thanks for the review.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

PR 162

PR Social Media Paid Content Media 162

Contently

MAY 15, 2018

Lastly, Ben Thompson’s Stratechery newsletter gives a comprehensive look at the way types of content intersect; his coverage of Facebook in the modern age is particularly helpful. B2B and B2C are a little trickier, though. Now, I’m in the B2B space writing to help other companies. Adjust the way you identify.

Paid Content 167

Paid Content Paid Search Agency Funnel Advertising Analysis 167

Convince & Convert

APRIL 13, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: The Truth About the iPad It’s Time for Real-Time I Get By With a Little Help From My Friends [link] Heather One of the people who is my greatest influence is my husband.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113