Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. A B2B Directory website example is ThomasNet.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

Circle Studio

AUGUST 23, 2018

Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. According to a recent survey , 76% of B2B buyers listed white papers as the content they’re most likely to share with colleagues. Case studies.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

NetLine

OCTOBER 17, 2019

Whether you’re encouraged to “stay hungry, stay foolish” or refresh your content calendar, here’s what this B2B marketer is up to. SEM and SEO, social media, e-mail marketing, customer events and tradeshows, webinars. SEM is still the initiative that brings the most leads and has the biggest chunk of our budget.

Planning 45

Planning Top of Funnel Contingency Planning SEM 45

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Smashmouth Marketing

DECEMBER 21, 2008

Is there really b2b value on Facebook? With that said, most business conversations whether at a conference, in a meeting or even the hallway, have some personal discourse. SEM or SEO? You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. We aren’t all business all of the time.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

DECEMBER 15, 2008

Is there really b2b value on Facebook? With that said, most business conversations whether at a conference, in a meeting or even the hallway, have some personal discourse. SEM or SEO? You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. We aren’t all business all of the time.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Marketing Insider Group

JANUARY 10, 2022

You will not only learn from marketing’s top thinkers and speakers, but you might also meet your new best friend, find a new marketing tool to make your job easier, and get to spend some quality in-person time with your boss or your colleagues at one of these 2022 marketing conferences. Best Marketing Events Happening in 2022.

Marketing AI 288

Marketing AI Enterprise Management Peer-to-peer Best Practices 288

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? UPCOMING SEARCH ENGINE LAND CONFERENCES Search Engine Land produces SMX, the Search Marketing Expo conference series. Discounts to our SMX conferences. Exclusive videos & newsletters.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Online Marketing Institute

JANUARY 4, 2011

Mark is a member of the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM), the Dallas/Fort Worth Interactive Marketing Association (DFWIMA) and is a regular speaker at the Search Engine Strategies and Pubcon conferences. Mark received a B.A.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 20, 2010

link] [link] SEM Does Your Blog Have a Long Tail? link] [link] SEM Does Your Blog Have a Long Tail? Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

WebMarketCentral

AUGUST 31, 2009

Getting more out of those expensive marketing conferences? Meeting the biggest challenges in b2b marketing head-on? Increase ROI From Marketing Conferences by TopRank Online Marketing Blog Lee Odden provides an outstanding guide to making the most of marketing conferences. Then you're in the right place!

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Generating high-quality leads is crucial, but can be a real challenge. Why Choose Single Grain?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Martech Advisor

JANUARY 16, 2020

Here are a few types of digital ads just to give you an overview of how expansive the advertising landscape is: Search engine marketing (SEM). Example of a Search Engine Marketing (SEM)/Pay-Per-Click (PPC) Ad. The success of conference participation depends on pre-buzz activities, which consist of the activities mentioned above.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

SmartBug Media

MARCH 25, 2019

If you are an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. Lucky for us, there are tons of marketing resources out there for B2B marketers who are looking for ways to improve performance and move the needle for their company or organization.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Online Marketing Institute

MAY 18, 2010

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Directive Agency

MARCH 7, 2019

Her strong skills and expertise have led to a number of groundbreaking changes in the B2B marketing technology field, making her one of the most prominent marketing leaders in the industry. In her blog, she offers practical strategies to analyze data and measure results in addition to leading-edge tactics for PPC and SEO. Olivia Ross.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

WebMarketCentral

FEBRUARY 20, 2008

All-in-One Guides: Marketing strategy by TechTarget A comprehensive guide for B2B marketers with advice on everything from preparing a marketing plan and using marketing automation technology to designing and executing effective marketing campaigns. Organic SEO vs. PPC?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

Online Marketing Institute

DECEMBER 23, 2010

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Wed prefer now to focus on PPC."

SEO 40

SEO SEM Paid Search Agency B2B 40

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Don’t be boring!

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Convince & Convert

MAY 26, 2010

But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Now for more coffee. How can I help you?

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Online Marketing Institute

DECEMBER 9, 2009

B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. For B2B companies, getting found is just the beginning. Content is key for B2B websites.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Webbiquity

SEPTEMBER 10, 2012

” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing. Liz Bonilla. Lisa Cramer. LisaJCramer. ilenealizah.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing. Liz Bonilla. Lisa Cramer. LisaJCramer. ilenealizah.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Directive Agency

JULY 15, 2019

We talked about how B2B leaders can leverage SEO tools to grow their businesses. We start really heavy on SEO, obviously, and how you can leverage it as a competitive advantage for your business, whether you’re a small business owner, a B2B leader, a marketer, you’re just starting your career. You have to generate hype.

SEO 40

SEO Paid Content Budget Programs Tools 40

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In it, three brave B2B marketers volunteered to have their corporate blogs critiqued in front of a room full of peers. Discounts to our SMX conferences. Take some time to take a fresh look at your blog.

SEO 40

SEO Webcast B2B De-duplication 40

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 95

Paid Content Sales Management Top of Funnel B2B Sales 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convince & Convert

FEBRUARY 25, 2010

b2b [link] Halloween Party City Do You Know Your Customers Enough to be a Social Media Hit | Guest … [link] [link] John B. I work for a small advertising agency that has seen huge results from SEO/SEM and social media. link] Engage, Don't Sell. By doing the research, you meet the needs of both the client and customer.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Hinge Marketing

JULY 21, 2022

Google, for instance, has guidelines for their third party quality raters to look for factors such as whether an expert has presented in conferences. The five main categories of paid media are offline ads, social media ads, PPC/SEM, audio ads, and display ads. They represented $216 billion in combined B2B revenue dollars.

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

Directive Agency

MARCH 2, 2018

We use Slack and have several channels dedicated to communication between SEO specialists, PPC strategists, and more. The seasoned PPC and SEO Managers host weekly PPC and SEO learning breakout sessions where we pow-wow about different tools and proven methods for success. Directive Consulting is an SEM consulting agency.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Rules 40

Convince & Convert

JUNE 30, 2010

I've managed to talk to a large number of my follwership on the phone or met in person at conferences. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

QuanticMind

OCTOBER 25, 2017

Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Morrud: “None of you [PPC professionals] should be concerned about being automated out of a job.”. B2B marketers using automation increased sales pipeline contribution 10%. SMX East 2017, Day 2.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

Convince & Convert

AUGUST 3, 2010

Briones R.I.P. 3 Ways Facebook is Killing Your Website [link] #sm #smm #sem #scrm #marketing #advertising #seo [link] Ed Borasky 3 Ways Facebook is Killing Your Website | Convince & Convert [link] [link] G. 3 Ways Facebook is Killing Your Website" by @jaybaer [link] [link] Strongman’s Best RT @briansolis: Reading "R.I.P.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167