Zoominfo

APRIL 5, 2023

Mergers and acquisitions can lead to multiple legacy systems that are tied together for months or even years. But in a world of increasingly intricate, constantly changing email patterns, bad guesses can stop your growth in its tracks. At 1,000 or more employees, nearly 40% of companies can be observed using multiple email patterns.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

Zoominfo

JUNE 26, 2019

Internet service providers (ISPs) constantly come up with new ways to block spam- creating a never ending battle for marketers who just want reach their intended audience and protect their company’s sender reputation. Verify the emails in your B2B database by emailing contacts regularly. Abide by the CAN-SPAM law.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Zoominfo

APRIL 16, 2019

As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. With this information in mind, you can divide and conquer. But as every marketer can attest, this is something that’s hard to predict. Job functions. Industries.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

Zoominfo

MAY 21, 2020

A “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account. Before writing your sales email, identify 2-3 key findings that you can mention and tie your value prop to. Even our customers—armed with direct-dial phone numbers—can struggle to connect.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Zoominfo

OCTOBER 15, 2019

Fine-tuning your cold email strategy might not make your open rates skyrocket to 90%, but it can make a major difference. Meaning, we could only contact public emails or contact forms provided on company websites. FYI, here are the details of Japan’s strict spam laws: What is a “Foot in the Door” Email?

Sales Management 230

Sales Management Template Top of Funnel Zoominfo 230

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Zoominfo

NOVEMBER 15, 2019

According to SendGrid , your reputation depends on 6 elements: Properly formatted email Consistent volume Avoiding spam traps Low email bounce rates No blacklist appearances. A low sender score may cause a service provider to divert your emails to the spam folders of recipients within their network. The email address is a spam trap. (An

Validation 200

Validation CAN-SPAM Deliverability Marketing Automation Services 200

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Especially In The B2B Realm?) ZoomInfo MarketingOS Finally, ABM with data you can trust.

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. But is Spam Legal? The CAN-SPAM Act.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Zoominfo

OCTOBER 8, 2019

In fact, the average number of form fields is 11, but studies show that reducing that number to 4 can result in a 120% increase in conversions ( source ). Luckily, you can optimize your forms in other ways to generate both quality and quantity: Include optional fields : Structure your forms to include both required and optional responses.

Optimization 157

Optimization Conversion Privacy Policies Tips 157

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. Try it Now But is Spam Legal? What is a cold email?

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Zoominfo

DECEMBER 4, 2019

You ignore the message — or it looks so much like spam that you don’t even read it — and continue on with your day. Even small mistakes can make long-lasting impressions and alter the overall perception of your company. Make sure you have a specific strategy for each channel so you can reap the benefits of each social media platform.

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

SalesIntel

JULY 12, 2022

When selecting a B2B data provider, you need to determine what the best fit is for your business; understanding data quality and data quantity are not one and the same. While other providers like ZoomInfo claim to have the largest B2B database with over 150 million business contacts, that may not be as impressive as you think. .

Zoominfo 52

Zoominfo Best Practices B2B Sales Business 52

Adobe Experience Cloud Blog

OCTOBER 24, 2018

And with B2B data decaying at such a rapid rate—about 70% annually —for many businesses, even employing every strategy doesn’t quite cut it. But just because it never goes away doesn’t mean it can be swept under the rug. Bad data is a BIG problem that companies can’t afford to ignore. Interested?

Marketing Management 128

Marketing Management CAN-SPAM B2B Thought Leadership Zoominfo 128

Heinz Marketing

AUGUST 20, 2021

Can they segment their database into buyer persona groups? According to a blog post from ZoomInfo , “dirty data are faulty bits of information that can present problems in business databases.” Data quality can be a daunting hurdle to overcome, but for this post, I want to focus on incomplete data. Data Completeness.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 120

Zoominfo

OCTOBER 15, 2019

Fine-tuning your cold email strategy might not make your open rates skyrocket, but it can make a major difference. With the “foot in the door” method, you can reach any prospect — whether it’s a CEO, marketing VP, industry influencer, or your favorite podcast host. We offer the most intelligent B2B contact database on the market.

Template 113

Template Zoominfo Ethics B2B Sales 113

Zoominfo

MARCH 6, 2017

Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. Data shows that highly targeted campaigns can even increase open rates by 14.2% ( source ). ZoomInfo MarketingOS Finally, ABM with data you can trust.

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100

Zoominfo

MARCH 8, 2022

You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. It can take several forms: Missing contact fields (phone numbers, emails, physical addresses, etc.) What is poor data quality?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Zoominfo

MAY 21, 2020

A “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account. Before writing your sales email, identify 2-3 key findings that you can mention and tie your value prop to. Even our customers—armed with direct-dial phone numbers —can struggle to connect.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

DealSignal

JANUARY 20, 2023

Generating useful leads that can be turned into sales fast can be a daunting task for marketers. With so many options for customers to choose from, and a crowded market, it can be difficult to stand out and get the attention of potential buyers. Generating leads is a crucial aspect of any business, especially for B2B companies.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Zoominfo

DECEMBER 4, 2019

You ignore the message — or it looks so much like spam that you don’t even read it — and continue on with your day. Even small mistakes can make long-lasting impressions and alter the overall perception of your company. Make sure you have a specific strategy for each channel so you can reap the benefits of each social media platform.

High Quality Lead 100

High Quality Lead Outreach Social Media Linkedin 100

Zoominfo

MARCH 6, 2019

In fact, 84% of B2B decision makers start the buying process with a referral ( source ). While many referrals happen spontaneously, marketers can implement specific strategies and techniques to facilitate and increase customer referrals— which is known as referral marketing. What Is Referral Marketing?

Peer-to-peer 130

Peer-to-peer Work Management Churn Rate Word of Mouth 130

Zoominfo

DECEMBER 20, 2019

”) The same principle applies to B2B email subject lines, with a professional twist. Being vague can be intriguing enough to click – but all the clicks in the world don’t mean anything if the prospect was expecting one thing and got something else. Use numbers (but beware of the email spam trap). 10 mins — [date]?”

B2B 243

B2B CAN-SPAM Zoominfo Open Rate 243

SalesIntel

FEBRUARY 28, 2024

With so many B2B data suppliers on the market, getting B2B data is no longer a challenge; however, obtaining high-quality data is. Choose the Best B2B Data Provider To Find Your Ideal Customers We have built a list of the top 10 B2B Data providers. 5 Clearbit provides contact information for 20 million businesses.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

MKT1

AUGUST 7, 2023

Well, the process can be a little messy, as many tools and internal stakeholders are involved, but this newsletter will help. Who : This workshop is for marketers, web developers and designers, founders, & other leaders at early & growth stage B2B startups or agencies. It’s that easy.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Zoominfo

DECEMBER 20, 2019

Should you be putting more thought into your email subject lines for B2B sales? ” Do you have time to read through a million examples of B2B email subject lines to find the best ones? In this post you’ll learn how to write a B2B subject line that converts. Use numbers (but beware of the email spam trap).

B2B 130

B2B CAN-SPAM Zoominfo Open Rate 130

Zoominfo

APRIL 23, 2020

But B2B intelligence gets more intelligent by the day (that would be machine learning, predictive intelligence , and other dimensions) – in addition to simply growing the database. We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? This is data too.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

OutboundView

JUNE 17, 2019

Appointment setting (the right process for it) can truly be a game changer for any business. Second, it can give you a level of predictability. With this level of predictability you can really plan for future growth. A highly functioning inside sales team can add so much value for a growing organization. Investment.

Work Management 34

Work Management Ad Building Marketing Management High Quality Lead 34

Anything Goes Marketing

NOVEMBER 27, 2006

Here are a few of my favourite tools from his website: Paid Search and Organic Search Spyfu : Can be used to find out how much a search term is currently going for, how popular a search term is and who (which of your competitors) is currently using the search term and how they are using it. They've incorporated SpamAssassin's ™ rules.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

SalesIntel

SEPTEMBER 18, 2023

As we navigate the second half of 2023, the B2B data landscape in the USA has witnessed a profound shift. These top B2B data providers are here to redefine what’s possible. Welcome to the cutting-edge realm of 2023’s leading B2B data providers, where simplicity meets innovation.

Marketing Management 40

Marketing Management B2B Marketing Zoominfo Ideal Customer Profiles 40

Zoominfo

APRIL 17, 2018

In fact– emailing bad contacts is the fasted way to get marked as spam and ruin your email reputation. Today’s blog post explains why email hygiene is so important, and the steps you can take to maintain your email lists. Spam complaints: Email recipients report your emails as spam. Why is email hygiene important?

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Zoominfo

MARCH 15, 2021

How Can I Use CRM Systems for GDPR Compliance? If leveraged properly, certain CRM systems can help you meet the requirements of the GDPR, along with other incoming privacy laws and data-handling best practices. Here are three of the biggest ways CRM systems can help you comply with the GDPR: 1. Manage consent.

CRM 244

CRM Privacy Guidelines Zoominfo 244

Zoominfo

FEBRUARY 20, 2019

Something as simple as calling a prospect by the wrong name can be the difference between closing a deal and losing a potential customer to your competition. But dirty data can hurt your company’s reputation in more ways than simply encouraging negative customer feedback. Misaligned sales and marketing teams. A slower sales cycle.

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

JUNE 24, 2020

They know who you are and how you can help. Emails and calls could bring in a new sale, but they could also be ignored or shoved into the spam folder. Retaining unconverted leads comes at no cost, but the ongoing obsession with adding more prospects to the funnel can undermine the value of lead nurturing. Perhaps the best part?

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Zoominfo

JUNE 24, 2020

They know who you are and how you can help. Emails and calls could bring in a new sale, but they could also be ignored or shoved into the spam folder. Using ZoomInfo to #prospect feels like cheating the system, but, that's because our products really work! We're back with more feedback from real ZoomInfo customers!

Lead Ranking 147

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 147

Zoominfo

FEBRUARY 6, 2019

25% of the average B2B database is inaccurate. With accurate and up-to-date data, you can better segment your customer and prospect lists for personalized campaigns. And, you can be confident they won’t miss the mark. But, inaccurate marketing data can quickly fracture your relationship with your sales department.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. I love their integration with Intercom, so leads can self-serve demos on their own. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122