KoMarketing Associates

MAY 4, 2017

As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. B2B buyer personas become critical in connecting the dots of this process.

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

KoMarketing Associates

FEBRUARY 18, 2016

MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. Let’s take a look at a couple different strategies for how to find B2B customers through your content initiatives: Leverage (the Right) CTAs. According to WebDAM , B2B companies that blog generate 67% more leads than those that don’t.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

KoMarketing Associates

SEPTEMBER 18, 2013

This tends to hold true in other B2B verticals as well. Here are a series of SEO recommendations B2B marketers should consider in case study integration. LinkedIn , Twitter , Facebook , and Google+ share buttons are all recommended for B2B marketers. Case studies can be difficult to obtain.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

KoMarketing Associates

DECEMBER 8, 2015

It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward. 75 percent of B2B buyers said they research at least 25 percent of their work-related purchases online, even if they made the actual purchase offline.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

APRIL 18, 2017

By monitoring which pieces of content convert readers into prospects, you will be able to better understand the personas and stage of the buying cycle to target with future posts. should be the driving force behind all efforts. Final Thoughts.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

MARCH 21, 2013

Think about what that means in B2B buying cycles, where multiple individuals are impacting the decision making process. Mullen’s four new marketing fundamentals offer some important takeaways for B2B search engine marketers. Executing the B2B marketing message is more complex than ever before.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

AUGUST 8, 2013

Frankly, content for the sake of content is a waste of time and resources, and B2B marketers must first understand their content needs before delving into a program. As B2B marketers, it’s important we understand the buying cycle and what information is needed for our audience to make a purchasing decision. In the end….

Top of Funnel 120

Top of Funnel B2B Content Advertising Funnels 120

KoMarketing Associates

MARCH 7, 2013

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. How are you going to develop and augment your organization’s B2B social media strategy? Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

SEPTEMBER 4, 2012

The fact is, for many B2B companies, keeping up a corporate blog can be difficult. Depending on where they are in the sales cycle, they may just be starting the process; maybe they need questions answered or maybe they’re just trying to get to know your business. What are people asking about on social networks?

B2B 120

B2B Long Tail Marketing Social Networks Sales Cycle 120

KoMarketing Associates

MAY 3, 2016

The ability to measure the effectiveness of marketing tactics will further challenge B2B marketers and differentiate successful organizations. Right now, many B2B marketers are loosely or manually connecting metrics from multiple reporting platforms, to obtain a somewhat complete view of buyer behavior in digital channels.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

KoMarketing Associates

NOVEMBER 10, 2021

Designing an effective B2B social media marketing strategy, however, is no easy feat. As you plan your B2B social media strategy, it’s important to consider the impact of social media on the industry as a whole and where other brands are succeeding —- and failing. Strategic Execution for B2B Social Media. More than 3.6

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

JANUARY 12, 2016

In fact, backstory is critical to developing trust and favor among B2B buyers. According to an IDC study released about a year ago, 65% of B2B buyers usually engage a sales rep only after they’ve already made a purchase decision. For 75% of B2B companies, the decision-making process takes one to six months.

Planning 120

Planning Paid Search Agency Multi-Channel Marketing & Strategy 120

KoMarketing Associates

MAY 3, 2022

One reason why content marketing continues to be so crucial to B2B success? The B2B buying cycle has gotten longer—a lot longer. of B2B sales to new customers take four months or longer to close. What Is B2B Content Marketing? Importance of Tracking Content Marketing Metrics for B2B Marketers.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

APRIL 18, 2013

For B2B marketers in particular, this is especially important as you lead the customer through the buying cycle. For B2B marketers, this presents an opportunity that many thought was not there. For this reason, social advertising could become a much bigger player in the B2B space.

Customer Satisfaction 120

Customer Satisfaction Mobile Advertising Social Media Search Engine Marketing 120

KoMarketing Associates

JANUARY 26, 2017

This session will show how to create and promote content that’s geared toward buyers (in various stages of the buying cycle), and will demonstrate a few tools, offer some real-life examples and leave you with solid content strategies that you can apply to your own job. Thursday, March 23 rd 1:00pm PST.

Conference 120

Conference Buying Cycle Analysis Social Media 120

KoMarketing Associates

MAY 21, 2019

And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic, which take time to convert. It’s fairly common and honestly, it’s not all that surprising.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

KoMarketing Associates

MAY 8, 2018

seems like it fits the bill, but there’s actually a lot more B2B marketers can be doing with their CTAs. Because many B2B offerings are complex and are not easily explained in a landing page or e-commerce product pages, live demos are key to getting more regular sales. Simply writing “contact us today to learn more!” Live Demos.

Webinar Metrics 159

Webinar Metrics B2B Marketing & Strategy Urgency Marketing 159

KoMarketing Associates

AUGUST 3, 2017

That said, there are definite nuances and characteristics of B2B marketing that are different from marketing to a general consumer. With almost a 1/10th of a company’s entire budget going toward marketing, it pays to know the difference between B2B and B2C to make sure the resources are well spent. But B2B often isn’t the same.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

KoMarketing Associates

AUGUST 9, 2017

With the wide array of marketing solutions available to them, B2B decision-makers are now refining the purchasing process and buyer journey. The “ B2B Buyer’s Survey ” from Demand Gen Report recently shed light on how B2B marketers are changing the way they purchase products and services. B2B Buyer Preferences in 2016.

Customer Surveys 121

Customer Surveys B2B Marketing B2B Paid Search Agency 121

KoMarketing Associates

APRIL 4, 2017

In this report, we were specifically looking to understand the perspective of B2B marketers who are focused on a lengthy sales cycle, involving numerous purchase influencers. This objective and concern has been echoed in broader B2B marketing report coverage we’ve seen as well. Key Takeaways for B2B Marketers.

Multi-Channel 128

Multi-Channel Lead Generation B2B Marketing Lead Scoring 128

KoMarketing Associates

FEBRUARY 23, 2022

With over 706 million members in more than 200 countries, LinkedIn is one of the most effective ways for B2B businesses to reach professionals from around the world. . LinkedIn is an ideal place to reach B2B buyers in every stage of the buying funnel. . The B2B buying cycle is getting longer and more complex.

Linkedin 226

Linkedin Paid Search Agency Ads Account Based Marketing 226

KoMarketing Associates

APRIL 9, 2015

But B2B marketers also need to know what buyers actually want from a vendor website. In coordination with our partners Huff Industrial Marketing and BuyerZone , and in sponsorship with ten24 Digital Solutions , we strive to answer these questions and many others in this year’s B2B Web Usability Report.

B2B 120

B2B Buyer's Journey Vendors Landing Pages 120

KoMarketing Associates

APRIL 10, 2014

B2B content marketing strategies in 2014 must involve careful planning and execution to cut through the clutter on their way to visibility. While there may not be a clearly defined blueprint for success, there are several resources on today’s web that can assist B2B content marketers in crafting a successful strategy.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy B2B Marketing Video Marketing 120

KoMarketing Associates

APRIL 19, 2016

Whether you’re writing about your imaginary friend in first grade or about a B2B product or service, it is critical to define the audience and then deliver the right content to that audience. The B2B content consumption stats are out there. However, creating content that satisfies B2B buyers’ appetites is no walk in the park.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 25, 2018

B2B marketing executives all over the world are asking themselves this question. This is especially true for B2B brands investing in SEO with longer buying cycles. What is the value of SEO to our business? And many are having trouble coming up with an answer. They are not SEO experts. Some channels get undervalued.

Lead Ranking 124

Lead Ranking Lead Scoring Paid Content SEO 124

KoMarketing Associates

MARCH 15, 2013

As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. KoMarketing’s own Derek Edmond ( @derekedmond ) actually wrote a great post about B2B personas that I highly recommend checking out. B2B Specific Takeaways.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

KoMarketing Associates

MARCH 17, 2016

Numbers behind this trend : Nearly three out of every four (71 percent) technical professionals visit at least six websites a week for work-related purposes, with 85 percent pinging search engines for information during the research analysis portion of the buying cycle. Hello Customer Experience. Video Effectiveness.

Enterprise Management 60

Enterprise Management Work Management Marketing Budget Marketing Management 60

KoMarketing Associates

NOVEMBER 10, 2013

During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general. Several of the statistics were eye opening; for anyone who thinks that Facebook isn’t for B2B marketers, it’s time to think again. That is huge!

Stats 120

Stats Facebook B2B Marketing B2B 120