How Planful uses customer intent to speed up the B2B buying cycle
Martech
MAY 10, 2022
This required a complete shift in culture, moving away from marketing metrics that focused on leads to metrics that focused on improving reach and engagement with in-market accounts. A different kind of B2B buyer. Read next: The B2B customer journey is set on a digital track. Reviews as a gateway to buyer intent.
Let's personalize your content