Launch Marketing

JUNE 7, 2023

As a downturn has made its way into our economy and is top of mind for all, moving forward with a B2B product launch might not be at the top of the list for many companies. This blog will put your mind at ease and give you the answers to best approach your B2B product launch in an economic downturn.

Product 110

Product B2B Paid Search Agency Buyer Personas 110

Hubspot

NOVEMBER 9, 2020

One of Hollywood’s most famous depictions of the sales world is found in Glengarry Glen Ross. According to Blake, regardless of the individual prospect and their needs, the rep's ultimate task is to bring money in the door. But is it the best sales advice for modern reps? What’s a sales rep to do?

Sales Management 100

Sales Management Work Management Top of Funnel Marketing Management 100

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. Image Source: Smarketers If you don’t have an ideal customer profile documented for your target buyers, do this immediately.

Ideal Customer Profiles 223

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 223

B2B Digital Marketer

MARCH 16, 2023

Unleashing Corporate Caffeine to Supercharge Your Business Growth In a world where B2B competition is fiercer than ever, businesses need to find innovative ways to stay ahead. One crucial factor to achieving success is aligning your sales and marketing teams. ” “It’s not about you.”

B2B Sales 52

B2B Sales B2B Marketing Advertising Agencies Planning 52

Heinz Marketing

AUGUST 17, 2022

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. Sales outreach has become almost exclusively digitalized, as new software and process automation make lead generation efforts so much simpler. This lack of human connection can be harmful, especially in the B2B landscape. The Process.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Content Standard

NOVEMBER 16, 2023

Buyers are fed-up with irrelevant, unhelpful B2B content. As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we’re not doing enough to keep up. The result is generic, uninspiring marketing that fails to resonate with buyers. What can we do to change that?

Marketing & Strategy 89

Marketing & Strategy Buyer Personas B2B Emarketing 89

B2B Marketing Directions

JUNE 11, 2023

Source: Kogan Page Limited Understanding how business people actually make buying decisions on behalf of their company is vital to B2B marketing success. About a decade ago, the B2B buying process model developed by SiriusDecisions (now part of Forrester) became widely popular with B2B marketers. Webster and Yoram Wind.

Top of Funnel 40

Top of Funnel Buyer's Journey Lead Ranking B2B Thought Leadership 40

Sales Engine

JANUARY 7, 2016

At the top of the funnel, when you’re trying to generate interest, no one cares about you or how you do what you do. Only at the middle and bottom of the funnel (when you’ve qualified and are in negotiations with a prospect) will it be okay to inform them about the features, functions, and benefits of your solution. They never did.

Top of Funnel 120

Top of Funnel Features B2B Thought Leadership Digital Marketing Funnels 120

Heinz Marketing

MAY 16, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Welcome everyone to another episode of Sales Pipeline Radio.

Top of Funnel 97

Top of Funnel Lead Scoring Lead Ranking CMO 97

KoMarketing Associates

DECEMBER 8, 2015

Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. For the proposing new tactics and ideas, it is critical to have resources on hand in the investigative process and to provide support in development.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

6sense

JANUARY 14, 2016

The best B2B marketing teams all have­ one thing in common: they treat the sales team as one of their clients. This view makes marketing qualified leads not a metric for measuring campaigns, but a product delivered to sales development reps and executives. Find in-market buyers and connect them with sales.

Top of Funnel 48

Top of Funnel B2B Sales B2B Marketing Lead Ranking 48

ViewPoint

MARCH 22, 2011

an independent research and publishing firm focused on customer-centric business management, and Founder/Editor-in-Chief of CustomerThink.com , the world's largest community dedicated to customer-centric business. Imagine going into bank to open up a checking account with a few dollars you've managed to scrape together.

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

Velocity Partners

NOVEMBER 29, 2023

So let’s say, hypothetically of course, that it’s late 2023, your revenue is down and there’s mounting pressure on you to increase sales. For complex B2B businesses, one common move is to try and make it easier for customers to buy by simplifying your offering. Just, y’know, for instance.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Buy 83

Mereo

FEBRUARY 18, 2021

C-Suite executives are becoming more involved in your sales deals. times more likely to join a sales cycle meeting now than pre-pandemic times ( Chorus.ai, 2021 ). While a “researcher” may still serve as a buffer on the buying committee, your sales teams now must prepare to sell directly to the key decision makers. They are 2.2

Differentiation 88

Differentiation Marketing Management Sales Cycle Budget Programs 88

Zoominfo

OCTOBER 28, 2020

With COVID-19, B2B companies have a unique opportunity to innovate because customer needs are evolving so rapidly and moving in such unexpected directions,” management consulting firm McKinsey & Company wrote in July 2020. Customer loyalty may also receive a bump when companies are quick to focus on buyer needs.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

The Point

DECEMBER 17, 2010

Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. Fewer companies, however, can claim to have adapted their sales process as readily.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B 100

KoMarketing Associates

NOVEMBER 19, 2015

It’s easy to focus too closely on the (often overwhelming number of) tasks at hand, only in the process fail to keep a watchful eye on the market as a whole. A revenue loss may have your sales and marketing team scrambling to backfill the client defection. That saying of missing the forest for the trees ? Old School Has Its Merits.

B2B Marketing 180

B2B Marketing Planning Eye-Tracking RFP 180

Webbiquity

MARCH 2, 2017

In the age of empowered buyers, business is often won by the sales person who asks the best questions. Deb Calvert, president and founder of People First Productivity Solutions , has written the essential field guide for sales professionals who want to learn how to ask those questions. Deb Calvert.

Ethics 100

Ethics Differentiation Comparison Buyer Need 100

B2B Marketing Directions

NOVEMBER 29, 2015

Today, however, rising buyer expectations and changing buyer communications preferences require new kinds of marketing communications methods that don't fit the traditional campaign construct. For example, Forrester Consulting recently wrote: ".

Campaigns 45

Campaigns Planning Lead Ranking B to B 45

Content4Demand

APRIL 20, 2021

This is where you turn your understanding of buyer needs and preferences into sketches of the stories you should tell and how to tell them. Your content ideation blends your brand’s campaign goals, messaging and buyer needs to develop engaging, buyer-focused content. Know Your Creative Limits.

Content 65

Content Storytelling Creativity Buyer Need 65

NuSpark Consulting

JANUARY 16, 2013

General internal brainstorming- review all of your products and services- what do they do, what problems do they solve, what type of buyer needs them? Job titles may have different needs for the same solutions. Mid-managers are more into specific features or benefits (efficiency, cost-savings, and productivity).

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

B2B Marketing Directions

APRIL 17, 2016

Understanding what types of content will resonate with potential buyers is a core part of every content marketer's job, but a recent study by LinkedIn indicates that B2B marketers and salespeople don't always provide potential buyers the kinds of content they want and need. Or does it?

Enterprise Management 40

Enterprise Management Product B2B Thought Leadership Marketing Management 40

Televerde

JANUARY 21, 2020

As experts in all things sales and marketing, our clients look to us for guidance. Stumped by a sales or marketing situation? Dear Televerde, At my company, prospects contact me to set up an initial sales meeting. Dear Televerde, At my company, prospects contact me to set up an initial sales meeting. We’ve got you.

Marketing Proposals 52

Marketing Proposals B2B Sales Analysis Vendors 52

accelerate agency

OCTOBER 14, 2021

The SaaS business model How SaaS differs from traditional software Types of SaaS companies: B2B & B2C Why businesses use SaaS Stages of a SaaS company Top 20 SaaS companies of 2022 Top 6 SaaS companies to work for FAQ about SaaS Getting started with a SaaS company What is a SaaS company? billion by 2024. What is SaaS?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

Types of SaaS companies: B2B & B2C. Essentially, Software as a Service (SaaS) is a solution model that provides users with externally managed, owned, and delivered software. Thus, SaaS providers eliminate the need for in-house and data-center-based applications. What is a Saas Company? The SaaS business model.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Content4Demand

JULY 25, 2019

Marketing Consultant Dennis Shiao sparked my imagination this week when his Content Marketing Institute post asserted that content marketing isn’t likely to achieve its potential if it’s structured as a series of projects. B2B, Better & Faster. The Best in B2B Awards to Close Out #B2BSMX. Self-Esteem Boost for B2B.

Ideal Customer Profiles 46

Ideal Customer Profiles Account Based Marketing ABM B2B Sales 46

Sales Engine

AUGUST 23, 2016

For decades, the B2B marketer has been a manager of projects. When it’s all over, you ship the booth and collateral boxes home and collect the leads for sales. Not that there’s anything wrong with projects and project managers —they’re still a necessary function and the best marketers are always the ones who can get stuff done.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Martech

FEBRUARY 16, 2024

Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? The answer is in providing relevant experiences, not sales pitches in disguise.

B2B 96

B2B Differentiation Lock-In Paid Search Agency 96

Martech

FEBRUARY 19, 2024

Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? The answer is in providing relevant experiences, not sales pitches in disguise.

B2B 95

B2B Differentiation Lock-In Paid Search Agency 95

Hubspot

DECEMBER 21, 2011

But as we all know, in B2B environments, eyeballs don’t pay the bills. Getting visitors to convert into leads and ultimately sales is the name of the profitability game. 7 B2B Buying Signals All Marketers Should Track and Pounce On. When considering a product, service or solution, most buyers do quite a bit of research.

Buy 28

Buy Work Management Top of Funnel Marketing Management 28

Sales Engine

OCTOBER 8, 2015

For decades, the B2B marketer has been a manager of projects. When it’s all over, you ship the booth and collateral boxes home and collect the leads for sales. Not that there’s anything wrong with projects and project managers —they’re still a necessary function and the best marketers are always the ones who can get stuff done.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Marketing Insider Group

MARCH 9, 2021

Most of the time, the industry sticks to talking about B2B and content marketing; however, a buyer is a buyer. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. This data point shows there’s room to grow in putting customer needs first. Image: CMI.

Product 52

Product Content Marketing Lead Ranking Planning 52

Martech

FEBRUARY 12, 2024

Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? The answer is in providing relevant experiences, not sales pitches in disguise.

Tips 84

Tips B2B Differentiation Lock-In 84

PureB2B

MAY 30, 2022

If you expect your sales team to deliver results, you need to set them up for success. Your sales reps are there to bring in new business. Sales enablement is the key to removing barriers and blockers that take your sales team away from selling. I'm going to walk you through: What is Sales Enablement?

Sales Management 62

Sales Management Top of Funnel Sales Qualified Leads Work Management 62

KoMarketing Associates

JANUARY 15, 2019

According to previous research, B2B buyers are still looking at a wide range of information sources during the buying process. The “ 2018 B2B Buying Disconnect ” report from TrustRadius discovered that buyers look at an average of 4.9 According to the report, B2B buyers consult an average of 4.9

Consulting 121

Consulting B2B Marketing B2B Case Studies 121

Tony Zambito

NOVEMBER 11, 2020

In modern B2B sales, we are witnessing the story arc of selling progressing from seller-directed to buyer-directed. The bending of the arc towards the buyer accelerating during the past two decades. The arc is bending strongly from selling to buyers towards enabling buyers to buy. The Buyer-Enabled Selling

B2B Sales 226

B2B Sales B2B Loyalty Buy 226