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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

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Legal Versus Ethical: Web Scraping Edition

Webbiquity

There is a huge quantity of data available on the Internet consisting of structured, unstructured, and semi-structured qualitative and quantitative data available in the form of web pages, databases, HTML tables, emails, blog posts, tweets, images, video, and so much more. Copyrighted material. Is the data copyrighted?

Ethics 278
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Human-Centered Marketing Meets AI Efficiency: Yes, We CAN Have It All

Marketri

I’ve written many blogs that explore how to use marketing to solve a business problem. And while we’re still in the Wild West days—as evidenced by the New York Times’ lawsuit alleging copyright violations by OpenAI —the transformation is happening at warp speed. This one is a little different. It’s a real quandary for marketers.

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3 ways B2B marketers can use generative AI

Martech

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Browser plugins like MozBar and Keyword Research have also come a long way and continue to add value to B2B marketers. Up to 44.5%

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Elevate B2B Marketing News Weekly Roundup: Marketers Increase Social Spending & LinkedIn Updates Newsletters

Top Rank Marketing

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Have you found a top B2B marketing news item we haven’t yet covered? In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

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9 Incredibly Easy Ways To Convert Customers With Paid Content

Marketing Insider Group

Quick Takeaways Paid content, also known as gated content, is basically any form of content on the internet that you have to pay to access Customers are already managing 85% of their buying relationship without talking to a human, making high-quality content more important than ever The average B2B decision maker consumes 11.4

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The B2B generative AI design shootout: Part 1.

Velocity Partners

So we’re shifting that gaze, through focused, practical testing with our generative AI 3-blog series. Here’s the prompt for test one: Universal prompt: create a 3D whitepaper mockup for a B2B tech start-up whose product uses AI to analyze data. The post The B2B generative AI design shootout: Part 1. We’ll see you for part 2.

Design 75