3 Tools to Develop High-Performing B2B Blog Content

KoMarketing Associates

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed.

9 Easy Ways to Get More Leads from Your B2B Blog


Subscribers and shares are great, but let's dig into how you can grab more leads from your blog right now. Here are 9 easy ways to get more leads from your B2B blog. B2B Marketing Content Marketing Lead Generation B2B b2b blog lead generation leads

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10 Reasons Why No One Is Reading Your B2B Blog

B2B PR Sense

Despite all your efforts, does your B2B blog get about as much traffic as a back alleyway? Low traffic is a frustrating challenge for any blog owner, and it might be tempting to throw in the towel -- but hear us out first! So.What’s Holding Your B2B Blog Back?

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Top B2B Marketing Blogs: Key Ingredients


What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. Now that I’ve got you salivating, let’s begin our tasting menu of B2B marketing inspiration.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.

September 2018 B2B Blog Post Round-Up


Welcome to the latest edition of our B2B blog post round-up series ! Every month we feature the content ZoomInfo writers have contributed to outside publications—so if you’re up-to-date on the ZoomInfo blog posts, these additional posts should tide you over.

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The Importance of Guest Blogging for B2B Marketing

KoMarketing Associates

Guest blogging is one of the most impactful marketing strategies that you can implement for your B2B-focused business. Why is Guest Blogging so Valuable? The reason that guest blogging is so valuable is because of the many different goals and objectives it can serve. From top of the funnel goals, to considerations further along the buyer’s journey, guest blogging can help you accomplish a variety of objectives… if you know how to design your strategy accordingly.

New Chapter for the B2B Lead Blog

B2B Lead Generation

You may have noticed the B2B Lead Blog has a new look. That’s because it’s my personal blog again. Back when I started this blog in 2003, I couldn’t find any place where people were sharing ideas related to lead generation and the complex sale.

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10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. The Biggest Contributor to B2B Revenue. Read The Biggest Contributor to B2B Revenue.

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B2B Marketing Blogs


The post B2B Marketing Blogs appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last].

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How Reporting Can Improve B2B Blog Performance

KoMarketing Associates

Here are some metrics and other factors that help improve blog performance from month to month. Blog Traffic. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. When putting together the report, use an analytics platform of your choice to include slides around: Total traffic from the blog. Percentage of blog traffic from organic search. Percentage of overall site traffic driven by the blog.

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KoMarketing Top B2B Marketing Blog Posts From 2016

KoMarketing Associates

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy. 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year. B2B Content Marketing 2017: Benchmarks, Budgets and Trends via MProfs / CMI. 30 B2B Social Media Tips for 2016.

Should blogging be on your to-do list?

Sales Lead Insights

Company blogs have a place in the B2B marketing arsenal, but only under the right circumstances. Marketing benefits Blogs are usually more effective for enhancing brand image and awareness than they are for driving leads and sales. The post Should blogging be on your to-do list?

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How to Use Your B2B Blog to Promote Your Press

B2B PR Sense

Lately, on the B2B PR Sense Blog, I've talked about how to extend the life of your B2B PR Campaign. Now, let's extend that concept a little further and talk about how your blog is a useful tool in promoting your press. We'll discuss: Why you should have a blog.

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B2B Lead Blog Starts a New chapter

B2B Lead Generation

You may have noticed the B2B Lead Blog has a new look. That’s because it’s my personal blog again. Back when I started this blog in 2003, I couldn’t find resources and practical ideas related to lead generation for complex sale. Preparing for the Future of B2B Marketing.

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10 Most Popular B2B Lead Generation Blog Posts of 2017

Marketing Insider Group

To help you launch into a great year, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Generation Blog in 2017. The post 10 Most Popular B2B Lead Generation Blog Posts of 2017 appeared first on Marketing Insider Group. January is a time for new beginnings. This following list was compiled based on aggregate social shares across Twitter, LinkedIn, Facebook and views. The list starts […].

5 Places B2B Marketers Can Find Blogging Inspiration

KoMarketing Associates

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Act accordingly by searching for testimonials or case studies that you could publish on your blog.

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. I constantly find portions, if not all, of the data used as references (and SEO-friendly links) across a range of publications, blogs, and other platforms. I’ve become a big proponent of social media for B2B marketers, organic and paid. Why AI, Machine Learning and Big Data Really Matter to B2B Companies.

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B2B Blogging: How a Blog Fits Into Your Web Design Strategy

BOP Design

If you see B2B blogging as a critical component of your firm’s ongoing digital marketing strategy, you should start planning during the website design phase ­– it should not be an afterthought once your website is launched. Plan for Blogging. Get 10 Ideas for Your Next Blog.

A Blueprint for Creating Share-Friendly B2B Blog Posts

KoMarketing Associates

Anyone who’s written a blog post understands when it comes time to hit “publish” and promote it on social media, competition is stiff. This is likely due to the fact that there are more than 2 million new blog posts to compete with each day. .

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5 Tips for Executing a B2B Tech Content Marketing Strategy

KoMarketing Associates

At KoMarketing, we work with a variety of clients that offer products and services spanning the B2B spectrum. With the digital age continuing to boom , it should come as no surprise that many of our clients are in the B2B tech space. Blogging.

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10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. Content fuels keyword visibility and what better way than through regular blog posts.

6 Steps to B2B Blogging Success


In 2010, we first discussed the importance of B2B blogging. We wrote, “along with social media platforms, blogs are a fundamental way for B2B companies to communicate with their customers about their products and services.” Promote your blog. B2B Marketing

Back to Basics: How to Write an Effective Business Blog


Today we are going to get back to one of the basic elements of digital content marketing: blog writing. While this medium has been around for nearly two decades, I’m often surprised that clients still have questions about what a blog should include and how it should flow. I want to address some of the most common questions here – specifically as they pertain to business blogs. The beauty of a blog is that it can be about most anything. How long should my blog be?

10 Most Popular B2B Lead Generation Blog Posts of 2017

B2B Lead Generation

The post 10 Most Popular B2B Lead Generation Blog Posts of 2017 appeared first on B2B Lead Blog. Do you feel excited about your 2018 plan? I hope so. If not, you’re not alone. Because dealing with change, staying motivated, and building momentum is hard. That’s why business plans often change February 1st (just like personal goals). To help, I’ve compiled a list of the Top 10 most useful (and favorite) posts on […].

How to Improve B2B Blogging In the Era of Big Data

B2B PR Sense

How can big data boost your B2B blogging efforts? B2B PR is no exception. The strategic advantage you gain from big data has huge potential for B2B PR. Let’s look at how this data can improve your PR -- especially when it comes to B2B blogging. B2B PR

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3 Demand Generation Dangers in a B2B Blog Redesign


A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!). The new blog goes live, and you’re feeling great, check that one off the to-do list.

3 Demand Generation Dangers in a B2B Blog Redesign


A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!). The new blog goes live, and you’re feeling great, check that one off the to-do list.

June 2018 B2B Blog Post Round-Up


Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. Today’s blog post gives you the five key steps to develop a data-driven sales strategy.

B2B Blogging Trends We Expect to Die Out

BOP Design

Both of these issues (shock and saturation) are to be blamed on marketers, businesses, and individuals who have lost sight of the purpose of blogging and content marketing. We don’t blog simply because we enjoy it (well, unless you don’t plan on monetizing your ramblings).

August 2018 B2B Blog Post Round-Up


Welcome to our August B2B blog post round-up. If you’re new to the ZoomInfo blog—welcome! The B2B blog post round-up series highlights the work our writers have produced for outside publications. August 2018 B2B Blog Post Round-Up.

Market Your Marketing: 4 Ways To Increase B2B Blog Traffic

The Forward Observer

Is your B2B blog traffic slowing down? Here''s how to pick up the pace of your blog marketing to increase awareness, traffic and leads. b2b marketing blogging

Six great blogs for B2B Marketers


In our fast-changing marketing world, a smart B2B practitioner keeps up to date by learning from thought leaders. While this used to mean reading business books and magazines, today it means blogs. We’ve all heard the stats about blog proliferation.

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4 Steps to Map B2B Keywords to Landing Pages

KoMarketing Associates

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. Let’s take a look at four steps all online marketers should consider as they evaluate their B2B keywords and map them to high-performing landing pages.

B2B Blogs Your Prospects and Clients Hate to Read

BOP Design

As you build out the editorial calendar for your B2B blogging and content marketing strategy , it’s important to understand who your target audience is and what they want to read. Get 10 great ideas for your next blog. . Learn how a blog fits into your B2B web design strategy. .

Top Marketing Blogs You Should Be Reading


For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. Buffer Blog.

B2B Blogging Trends for 2011


Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging?

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12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. If your blog posts are well-written, well-researched, documented and informative, you will gain credibility in your industry and from customers and prospects.

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7 Blogging Mistakes B2B Marketers Make

Digital B2B Marketing

We have all seen the lackluster corporate blog. Corporate blogs are increasingly standard in B2B organizations. Some companies even have an entire suite of blogs. However, for every great corporate blog, there are a dozen corporate blogs that just shouldn’t be.

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