9 Easy Ways to Get More Leads from Your B2B Blog


Subscribers and shares are great, but let's dig into how you can grab more leads from your blog right now. Here are 9 easy ways to get more leads from your B2B blog. B2B Marketing Content Marketing Lead Generation B2B b2b blog lead generation leads

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10 Reasons Why No One Is Reading Your B2B Blog

B2B PR Sense

Despite all your efforts, does your B2B blog get about as much traffic as a back alleyway? Low traffic is a frustrating challenge for any blog owner, and it might be tempting to throw in the towel -- but hear us out first! So.What’s Holding Your B2B Blog Back?

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts


I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity.

June 2018 B2B Blog Post Round-Up


Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. Today’s blog post gives you the five key steps to develop a data-driven sales strategy.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.

B2B Blogging Trends We Expect to Die Out

BOP Design

Both of these issues (shock and saturation) are to be blamed on marketers, businesses, and individuals who have lost sight of the purpose of blogging and content marketing. We don’t blog simply because we enjoy it (well, unless you don’t plan on monetizing your ramblings).

Back to Basics: How to Write an Effective Business Blog


Today we are going to get back to one of the basic elements of digital content marketing: blog writing. While this medium has been around for nearly two decades, I’m often surprised that clients still have questions about what a blog should include and how it should flow. I want to address some of the most common questions here – specifically as they pertain to business blogs. The beauty of a blog is that it can be about most anything. How long should my blog be?

Top B2B Marketing Blogs: Key Ingredients


What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. Now that I’ve got you salivating, let’s begin our tasting menu of B2B marketing inspiration.

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The Importance of Guest Blogging for B2B Marketing

KoMarketing Associates

Guest blogging is one of the most impactful marketing strategies that you can implement for your B2B-focused business. Why is Guest Blogging so Valuable? The reason that guest blogging is so valuable is because of the many different goals and objectives it can serve. From top of the funnel goals, to considerations further along the buyer’s journey, guest blogging can help you accomplish a variety of objectives… if you know how to design your strategy accordingly.

How to Use Your B2B Blog to Promote Your Press

B2B PR Sense

Lately, on the B2B PR Sense Blog, I've talked about how to extend the life of your B2B PR Campaign. Now, let's extend that concept a little further and talk about how your blog is a useful tool in promoting your press. We'll discuss: Why you should have a blog.

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May 2018 B2B Blog Post Round-Up


Welcome back to our B2B Blog Post Round-Up series—these monthly blog posts published by ZoomInfo highlight some of the great work our writers have contributed to outside publications. Today’s blog post is a primer on data-driven marketing.

5 Traffic-Driving B2B Blog Topic Ideas

KoMarketing Associates

Don’t know what to write about when it comes to your B2B website’s blog? However, there are a few areas that any company is able to cover on their blog. Long, thought leader pieces are the “main attraction” of many blogs.

Must blogs be well written? 5 best practices for B2B blogging success

Heinz Marketing

There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content. You don’t need to be a professional writer to have successful B2B blog, but you must be able to write clearly and provide valuable content.

How Reporting Can Improve B2B Blog Performance

KoMarketing Associates

Here are some metrics and other factors that help improve blog performance from month to month. Blog Traffic. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. When putting together the report, use an analytics platform of your choice to include slides around: Total traffic from the blog. Percentage of blog traffic from organic search. Percentage of overall site traffic driven by the blog.

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Six great blogs for B2B Marketers


In our fast-changing marketing world, a smart B2B practitioner keeps up to date by learning from thought leaders. While this used to mean reading business books and magazines, today it means blogs. We’ve all heard the stats about blog proliferation.

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New Chapter for the B2B Lead Blog

B2B Lead Generation

You may have noticed the B2B Lead Blog has a new look. That’s because it’s my personal blog again. Back when I started this blog in 2003, I couldn’t find any place where people were sharing ideas related to lead generation and the complex sale.

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Top Marketing Blogs You Should Be Reading


For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. Buffer Blog.

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. The Biggest Contributor to B2B Revenue. Read The Biggest Contributor to B2B Revenue.

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KoMarketing Top B2B Marketing Blog Posts From 2016

KoMarketing Associates

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy. 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year. B2B Content Marketing 2017: Benchmarks, Budgets and Trends via MProfs / CMI. 30 B2B Social Media Tips for 2016.

B2B Blogging Trends for 2011


Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging?

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12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. If your blog posts are well-written, well-researched, documented and informative, you will gain credibility in your industry and from customers and prospects.

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7 Blogging Mistakes B2B Marketers Make

Digital B2B Marketing

We have all seen the lackluster corporate blog. Corporate blogs are increasingly standard in B2B organizations. Some companies even have an entire suite of blogs. However, for every great corporate blog, there are a dozen corporate blogs that just shouldn’t be.

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B2B Lead Blog Starts a New chapter

B2B Lead Generation

You may have noticed the B2B Lead Blog has a new look. That’s because it’s my personal blog again. Back when I started this blog in 2003, I couldn’t find resources and practical ideas related to lead generation for complex sale. Preparing for the Future of B2B Marketing.

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B2B Blogging Tips to Create Articles Your Audience Can’t Resist

BOP Design

We’ve all been there, staring at a blank screen willing great blog topics into existence. Don’t worry, we’ve got a few easy-to-follow tips on how to build a calendar of delectable topics for your B2B blogging strategy. Central to any great B2B blog topic is the target audience.

B2B Reads: Voicemails, CTAs and Guest Blog Pitches

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. The Dismal State of B2B Email Creative. Unfortunately, poorly designed B2B emails aren’t hard to find these days. Here’s Why Editors Reject Your Guest Blog Pitches [New Research]. The post B2B Reads: Voicemails, CTAs and Guest Blog Pitches appeared first on Heinz Marketing.

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. I constantly find portions, if not all, of the data used as references (and SEO-friendly links) across a range of publications, blogs, and other platforms. I’ve become a big proponent of social media for B2B marketers, organic and paid. Why AI, Machine Learning and Big Data Really Matter to B2B Companies.

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7 Ways to Create More Interesting Content for Your Blog


And one of the most reader-friendly, popular types of content is blog posts. Marketers who produce blog content are landing 67 percent more leads for their organizations than those who don’t. If they are capturing lots of replies, there’s likely enough interest to warrant a blog post.

3 Surprising Spots for Blog Inspiration

BOP Design

It’s not surprising that many B2B marketing professionals have a tough time coming up with interesting ideas for content pieces and blog posts. If you are struggling to find exciting B2B blogging topics , start with your email inbox.

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33 Business Blogging Statistics


If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. If your company isn’t blogging—it’s time to start. Check out these numbers: 33 Business Blogging Statistics.

B2B Blog Post Round-Up: Choosing Influencers & More


Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. In the world of B2B marketing, lead generation matters a lot—yet, it’s also one of our biggest challenges. 5. How to Drive More Traffic to Your B2B Blog.

How to Improve B2B Blogging In the Era of Big Data

B2B PR Sense

How can big data boost your B2B blogging efforts? B2B PR is no exception. The strategic advantage you gain from big data has huge potential for B2B PR. Let’s look at how this data can improve your PR -- especially when it comes to B2B blogging. B2B PR

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5 Places B2B Marketers Can Find Blogging Inspiration

KoMarketing Associates

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Act accordingly by searching for testimonials or case studies that you could publish on your blog.

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3 Ultra-Effective Types of B2B Blog Posts


When executed effectively, B2B blogging can help your organization achieve some of your most critical business objectives—from driving organic traffic to your website, to engaging prospective buyers, to generating leads. Lists and round-ups are staples in the B2B blogging community.

A Blueprint for Creating Share-Friendly B2B Blog Posts

KoMarketing Associates

Anyone who’s written a blog post understands when it comes time to hit “publish” and promote it on social media, competition is stiff. This is likely due to the fact that there are more than 2 million new blog posts to compete with each day. .

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10 Most Popular B2B Lead Generation Blog Posts of 2017

B2B Lead Generation

The post 10 Most Popular B2B Lead Generation Blog Posts of 2017 appeared first on B2B Lead Blog. Do you feel excited about your 2018 plan? I hope so. If not, you’re not alone. Because dealing with change, staying motivated, and building momentum is hard. That’s why business plans often change February 1st (just like personal goals). To help, I’ve compiled a list of the Top 10 most useful (and favorite) posts on […].

Top Marketing Blogs You Should Be Reading


For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. Buffer Blog.

10 Ways to Generate More Leads from Your Business Blog

The Point

Here are 10 proven ways to generate more leads from your blog. It’s highly likely that most of your blog traffic will come, not from visitors wandering over from the main corporate site, but through search. On our blog , we use the Indeed Smart PopUp for WordPress.)

[Infographic] 10 Ways to Generate More Leads from Your Business Blog

The Point

The social media landscape is littered with business blogs that, on the surface, do everything right. Most of those same blogs, however, do little to generate leads, subscribers, or any other kind of measurable engagement or ROI.

How To Get Your B2B Blog Post 100 Upvotes On Inbound.org?

Marketing Insider Group

If you want the best B2B marketing news, there’s one place to go. The post How To Get Your B2B Blog Post 100 Upvotes On Inbound.org? Inbound.org. The marketing community -slash- news site is the brainchild of Moz founder Rand Fishkin and HubSpot founder Dharmesh Shah.

How to Boost Organic Traffic to Your B2B Blog


And, it’s no secret– B2B blogging is a key contributor to a successful SEO strategy. Consider these statistics: Websites with a blog tend to have 434% more indexed pages than sites without a blog ( source ). How can they use the information in this blog moving forward?