KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

NuSpark Consulting

JULY 2, 2010

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. The above is true of a b2b message as well.

Banner Ads 100

Banner Ads Banners Paid Search Agency Ads 100

PathFactory

MAY 5, 2021

If you think you’ve got a tough job as a B2B marketer, try being the buyer for a change. This is a common experience for B2B buyers, and we as marketers have only ourselves to blame. But what if buyer enablement became the driving force in B2B marketing, rather than an afterthought? What’s working for them?

Marketing Report 134

Marketing Report Top of Funnel B2B Marketing Enterprise Management 134

Schubert B2B

MAY 26, 2023

B2B is tough. Any business operating in a B2B market needs to give themselves every advantage possible. Let’s discuss why digital marketing is important for B2B. It can make them more trustworthy, and this is vital in the B2B sector. So why digital marketing is important for B2B? What is Digital Marketing?

Paid Content 62

Paid Content B2B Marketing Planning B2B 62

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy. What is Paid Social Media for B2B?

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Inbox Insight

MAY 24, 2022

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. What is Multi Channel and How is it Being Used in B2B Marketing?

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Inbox Insight

OCTOBER 5, 2020

Inbox Insight are proud to have been chosen as a finalist in the The Drum B2B Awards! Inbox Insight are excited to announce nominations for two categories in The Drum B2B Awards: Best Digital Campaign Best Use of Data/Insights. The Drum B2B Awards: The awards for effective business marketing. About the Finalist entr ies.

Lead Ranking 96

Lead Ranking Multi-Channel B2B Lead Scoring 96

Engagio

MAY 14, 2021

Waving the Content is King banner, B2B companies have deluged our poor buyers with even more information: blogs, ebooks, webinars, product reviews, videos, emails, phone calls …. Interruption Marketing describes tactics that work only if they interrupt you to get your attention. Attention scarcity. Interruption marketing.

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

KoMarketing Associates

MARCH 5, 2019

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. Define Your Audience. today and it is expected to keep rising.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

SmarkLabs

JANUARY 6, 2023

As a B2B marketer, it’s essential to track the effectiveness of your marketing campaigns in order to understand what’s working and what isn’t. In this article, we’ll cover everything you need to know about UTM codes and how to use them in your B2B marketing efforts. How UTM Codes Work.

B2B Marketing 52

B2B Marketing Marketing Analytics Tools Banner Ads B2B 52

KoMarketing Associates

MAY 13, 2020

If you’re unfamiliar with what I’m referring to, let’s take a look at what appears when we search “what is B2B content marketing?” In translation: If you want to appear in Google featured snippets, you have to get out there, do some research of your own, put on your content marketing hardhat, and get to work.

Features 165

Features Google B2B Marketing Top of Funnel 165

Webbiquity

DECEMBER 13, 2018

Update your profile image and banner. Your company logo and header banner are the very first things people will see when they land on your company page. Using a common banner image and messaging across social media platforms reinforces your brand, and helps your company page “pop” on LinkedIn.

Linkedin 218

Linkedin Paid Search Agency Companies Banners 218

Lake One

OCTOBER 26, 2023

Both departments work together with a singular focus – to meet the needs of high-value accounts. So, where does business-to-business (B2B) advertising fit into this strategy? The truth is B2B advertising plays a significant role in supporting ABM strategies. Like fishing with a spear.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

Digital B2B Marketing

MARCH 7, 2013

If your goal is to deliver leads that you can tie back directly to your marketing investment, do not make banners the core of your enterprise B2B marketing program. Lead generation is still one of the top objectives of enterprise B2B marketers and many B2B publishers continue to propose banners as a way to deliver leads.

Banners 100

Banners B2B Marketing Leads Lead 100

KoMarketing Associates

OCTOBER 5, 2017

Below are some of the areas where live events and digital marketing can work together to create a cohesive presence for B2B brands. Part of doing both B2B digital marketing and live events is to get your brand in front of more people. Even though Casper is a B2C brand, their SXSW presence offers a few lessons for B2B marketers.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

SEPTEMBER 29, 2017

Of course, not every speaker was strictly marketing or sales focused, but each brought their unique perspectives on being successful in the crowded and competitive business world we live and work in today. In this post, I’ll be highlighting some key takeaways from Inbound 2017 and how we can apply them to B2B marketing.

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. Why would someone want to work for your company?

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Only B2B

NOVEMBER 26, 2019

The advantages of B2B marketing plan are in plenty today. If you want to grow your business you need to have strategic B2B marketing plans. The same is the case with your corporate email blasts, blogs, search engine optimisation and banner ads, they are all easy and quick to do. Being busy is not difficult these days.

Planning 62

Planning Marketing Plans B2B Marketing B2B 62

Lenny's Newsletter

SEPTEMBER 5, 2023

That’s why they work. In B2B, it always starts with hand-to-hand combat. Cold outbound works—if done creatively. PR can work, but rarely does. But it worked.” People who were doing B2B that I knew living in the Valley for a while. Our pitch resonated very easily. We had friends there.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Digital B2B Marketing

APRIL 2, 2013

It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? In most B2B organizations, Salesforce.com or a similar solution is the system of record. In short, they get the benefit of much of the work your other marketing efforts did.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Marketing Insider Group

JULY 11, 2023

So, what really works? Advertise on effective channels, work with micro-influencers, and make your ads engaging. Work with reputable outlets and create powerful media that benefits your audience and identifies you as a thought leader. Display Ads Ah, the trusty, dusty banner ad. Run as far away as you can.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Webbiquity

OCTOBER 11, 2022

Alternatively, you can hire an SEO manager or SEO services consultant who can work on your site regularly, allowing you to update your website for greater visibility and attract more clients to purchase your product or service. The post How to Build a Digital Product Brand That Lasts appeared first on B2B Marketing Blog | Webbiquity.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Navigate the Channel

NOVEMBER 14, 2017

However, many experts believe that it will soon rise in the B2B marketplace as well. Because of stats like these, savvy B2B marketers are looking to move into influencer marketing in a big way. There is still a huge amount of potential in B2B influencer campaigns even as the current generation of campaigns rises in competition.

Social Marketing 101

Social Marketing B2B Marketing B2B Banner Ads 101

ActiveDEMAND

AUGUST 17, 2020

WordPress is the most popular website Content Management System (CMS) by far , and ActiveDEMAND has a native plugin t hat works great with it. If we can figure out the client is B2B, they get a B2B case study. This is a dynamic targeted case study example: ActiveDEMAND Targeted Hero Banners. Our website is on WordPress.

Marketing Websites 92

Marketing Websites Banners Case Studies Case Study 92

Martech

NOVEMBER 22, 2021

Social media is a great option for many B2B marketers. Email, as a one-to-one communication channel, remains popular with individuals, brands and employees simply because: It works and is still highly relevant! Email signatures make it possible to use personalized, targeted and non-intrusive banners to promote your brand and products.

Banners 136

Banners Work Management Ideal Customer Profiles Marketing Management 136

SmartBug Media

MAY 12, 2021

However, a B2B website UX comes with its own set of best practices distinct from a B2C website. For example, B2C websites usually are aimed at just one buyer per visitor; B2B customers often involve a variety of people in different roles working together to make a decision to buy your product. Best B2B Website UX Strategies.

Examples 64

Examples B2B Mobile Marketing Click Rate 64

Content Standard

DECEMBER 10, 2020

But there’s another, more subtle shift underway in the B2B world. A banner ad invited me to log in or subscribe with a pithy headline: “We hate paywalls too.” ” It was such a sharp, incisive take on the common complaints B2B readers have—and yet it caught my attention for the fun tone as well.

Sales Management 127

Sales Management Top of Funnel Marketing & Strategy Banner Ads 127

Webbiquity

OCTOBER 28, 2020

In response to working from home, mask wearing, social distancing, and limited travel, people are craving connection more than ever before. Ad blockers, caller ID, and email spam filters, as well as plain old banner blindness , make it easy for people to tune out most commercialism. Support small businesses.

Top of Funnel 266

Top of Funnel Business Funnel Advertising Paid Search Agency 266

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. This just goes to show how critical it is for marketing and sales teams to work together seamlessly. This means optimizing your website to generate leads.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Marketing Insider Group

MARCH 16, 2021

Content marketing never stops working; ads only work when they’re running. banners on the top, bottom, or sides), they simply block them out. That begins their journey with you, and it’s the way B2B buyers make decisions now. Let’s dive into why so you have a better idea of what to expect when you focus on content.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Influitive

JULY 13, 2018

Looking to work your way into tough-to-crack ABM target accounts? No volume of banner ads, emails, LinkedIn messages, or cold calls will establish the trust you need to start those conversations. Let me tell you something. Your prospects crave relevancy and authenticity, and they will ignore any messages that don’t speak to them.

Account Based Marketing 187

Account Based Marketing ABM Banner Ads Cold Calling 187

ClearVoice

MARCH 16, 2022

No, not even when you are working on a late-night project or when you need to grab a quick bite between meetings. B2B marketing trends: The Drum Predictions 2022 Festival discusses B2B marketing trends that will change how you develop content. Digital marketing trends: Jack in the Box mocks McDonald’s with McBroken.com.

Trends 98

Trends Campaigns Banner Ads Copyright 98

Televerde

NOVEMBER 21, 2019

Are you a B2B marketer, but also dying to ‘deck the halls’ this year? Around Halloween, when B2C marketers begin to construct their twinkling holiday displays and door-busting black-Friday promotions, B2B marketers can feel left a little left out. Google is famous for their holiday-themed banners. Be festive. Season of giving.

B2B Marketing 56

B2B Marketing Planning B2B Tips 56

The ABM Agency

JANUARY 8, 2021

Experienced B2B marketers understand that no two campaigns are identical; each one requires a customized approach in order to reach a target audience and achieve the desired results. What is B2B Programmatic Advertising? B2B Programmatic Advertising Tools. Real-Time Bidding (RTB). Demand Side Platform. Data Management Platform.

Paid Content 59

Paid Content Advertising Agencies Ideal Customer Profiles Marketing AI 59

Launch Marketing

OCTOBER 21, 2020

it has naturally become the go-to social media platform for B2B marketers. With such a high volume of decision makers evaluating potential B2B business opportunities, properly executing LinkedIn advertising can be an abundant source of generating new and more qualified leads. Banner creative (optional). Video Watch Percentages.

Paid Search Agency 62

Paid Search Agency Linkedin Features Ad Frequency 62