Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. B2B tech buyers most highly value product demos, factual product information, and free trials. No surprise there.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Webbiquity

AUGUST 4, 2020

But social media, paid advertising, and influencer marketing can also play important roles. A quick note on the ranking methodology: These 10 tools were searched across five popular software comparison sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. It also offers built-in marketing optimized for search.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Velocity Partners

FEBRUARY 20, 2024

When I recently stumbled upon John Miller’s insights on his new B2B Growth Playbook, I found myself nodding in agreement. If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Being great at the basics.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Marketri

APRIL 4, 2024

” That’s where we come in, and our answer is always the same — rethink the staffing of the marketing department and hold off on investing in more marketing technologies or paid advertising until you do. Let’s face it, professional basketball players don’t get where they are by playing four different sports.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Marketing Insider Group

JANUARY 25, 2021

It requires commitment and staying up to date on changes made by search engines. percent of all search traffic in the U.S. With Google still being the dominant search engine by far, most of the efforts in your SEO strategy will focus on it. Most website traffic comes from organic search, at 53.3 Google is still king.

Paid Search Agency 346

Paid Search Agency Advertising Agencies Ad Agencies SEO 346

KoMarketing Associates

MARCH 12, 2019

Pop quiz: Which is better for B2B lead generation? A) Pay per click search advertising. B) Search engine optimization. Let’s review the basic pros and cons of PPC and SEO, then talk about using them together. Especially now that rich answers and other search features have pushed the organic listings down.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Paid advertising is somewhat of a dinosaur.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Top Rank Marketing

NOVEMBER 9, 2023

This points to one of the biggest barriers facing business leaders when it comes to search engine optimization. You’ll find an assortment of performance and optimization metrics listed in our forthcoming comprehensive guide to B2B search engine optimization. Search engines are evolving around search intent.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. How often do you review brand-based keyword search performance? How often do you review brand-based keyword search performance? They may not all be favorable for your organization either.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

KoMarketing Associates

APRIL 5, 2018

I think as search continuously becomes a greater part of the sales conversion process, more businesses will recognize the value of SEO and invest. Our target audiences are buyers and vendors of B2B marketing and tech services. Another reason could be the short-term impact of paid search.

Small Business Marketing 177

Small Business Marketing Paid Search Agency SEO Marketing Budget 177

Navigate the Channel

MARCH 11, 2024

But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there. B2B eCommerce has followed the business path of business-to-consumer (B2C), probably because what we do in our personal lives and our learned digital preferences follow us to our professional lives. That’s a lot of business. Yes, like ABCs.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. HubSpot is a CRM platform widely used by B2B marketers. WordPress is my foundational platform for storytelling.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Launch Marketing

DECEMBER 14, 2022

Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. It might feel like you must go to great lengths to do something unique and grab attention and engagement, but sometimes, going back to the basics is the ideal place to start and figure out the next steps.

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

KoMarketing Associates

JANUARY 30, 2018

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. One of my favorite materials is the top differences between Google AdWords and Bing Ads, which is highly useful for beginners or to explain to clients the unique elements of each search engine.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Zoominfo

JULY 17, 2018

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ). Source of webinar registrants.

Webinar Metrics 255

Webinar Metrics Paid Content Paid Search Agency Allocation 255

BOP Design

SEPTEMBER 15, 2020

Organic traffic includes the visitors who arrive on your B2B website after performing a search online using a search engine. The most well-known search engine is Google, followed by Bing, DuckDuckGo, Yandex, etc. Anyone using these terms to search online is likely a prospective client. It is now a “must have.”

Traffic 94

Traffic Organization Marketing Websites B2B 94

Martech

DECEMBER 15, 2022

Here are three basic levels or flavors of engagement around which you can organize your ABM strategy. They might be searching for prices or showing they’re interested in other ways. Dig deeper: Why we care about B2B marketing: A guide for marketers. More paid media can also target these individuals one-to-one.

Top of Funnel 96

Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy 96

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

The Point

MAY 18, 2016

If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs. Based on our experience, here are the most common paid search mistakes made by B2B marketers.

Paid Search Agency 113

Paid Search Agency Adwords B2B Click Rate 113

Circle Studio

JUNE 23, 2022

B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and leads. In fact, 70% of B2B marketers plan to create even more content in 2017. Optimize your blog posts and landing pages for search engines. Leverage paid amplification.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. In this B2B marketing strategy framework, we provide insights on how to develop a manageable strategy for an early market team. How to Build a Quality B2B Buyer Persona in Five Easy Steps for more tips on building your buyer personas.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Only B2B

SEPTEMBER 16, 2022

Introducing B2B SaaS: Business Solutions. The B2B SaaS market is rising, so it’s obvious why the benefits are difficult to overlook. This guide is for you if you’re new to the B2B SaaS world. We’ll go over all you need to know about B2B SaaS, including its fundamentals and advantages.

Work Management 118

Work Management Marketing Management Marketing AI B2B 118

Sana Commerce

MAY 17, 2023

In today’s highly competitive digital landscape, B2B e-commerce SEO can be a key differentiator in an organization’s success. For the average business to business (B2B) organization, a significant portion of marketing spend goes towards paid advertising. What is SEO and what does it mean for companies selling B2B?

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

Launch Marketing

FEBRUARY 14, 2024

In the B2B space, your audience is other businesses. Think of the basics for the campaign. Check out this complete guide, successful social media marketing for a B2B product launch for more. Paid Advertising is another solid strategy for driving product launch engagement. How can we increase our search visibility?

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Oktopost

DECEMBER 4, 2023

With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. LinkedIn Sales Navigator’s advanced search filters help you find prospects that specifically fit your target market.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

ClearVoice

DECEMBER 8, 2020

Organic content speaks to your current audience, while paid media speaks to potentially new fans. Paid and organic content are the perfect duo together. If your goal is to reach people, consider adding paid media spend into your marketing strategy. Through paid social media, you can target and attract new people to your profile.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Digilant

FEBRUARY 22, 2023

However, as consumers become more and more connected, it is important that you not only allocate more of your advertising budget to paid social media, but also know how to run a paid social media campaign that will generate a positive impact for your brand. B2B services: 18.3%. Instead, they choose what they want to consume.

Paid Content 52

Paid Content Social Media Advertisements Advertising 52

MKT1

JUNE 5, 2023

So, I still strongly recommend B2B marketing teams map their funnels. Here’s the schedule: 2 Hour Workshop: How to hire your first few B2B marketers Jun 15, 9 - 11 AM PT $250. 20% off for paid newsletter subscribers. 20% off for paid newsletter subscribers. 20% off for paid newsletter subscribers.

Top of Funnel 64

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 64

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software? What are webinars?

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Marketri

OCTOBER 25, 2023

And for most B2B companies, that means more leads and more revenue. That’s where it helps to have insights from veteran B2B marketers. It sounds like the most basic of questions. Think: social media, email, paid search, trade shows, influencers, blogs, and many more. Select the right mix of channels.

Top of Funnel 62

Top of Funnel ROI Advertising Channels Lead Scoring 62

Navigate the Channel

NOVEMBER 15, 2022

But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there. B2B eCommerce has followed the business path of business-to-consumer (B2C), probably because what we do in our personal lives and our learned digital preferences follow us to our professional lives. The basics of B2B eCommerce.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Metadata

FEBRUARY 5, 2024

“We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Refuse to be B2B-oring Most B2B marketers read from the same script: LinkedIn ads with similar messaging. Unsurprisingly, the video went viral in B2B circles.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Biznology

JANUARY 10, 2022

People forgot how to act with their fellow human beings, forgot our common humanity, forgot the basics. However, we’ve seen precious little innovation of this kind on corporate websites, especially B2B websites. But why are we content to pay the Google tax on branded search keywords? Human relations soured. Ruth Stevens.

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

The Marketing Blender

MARCH 15, 2021

Generating leads with B2B marketing strategies is not low effort. Here are the four B2B digital marketing strategies your business can’t go without during the pandemic and beyond: Segmented email marketing. Targeted paid social campaigns. Get what you pay for with Paid Social Campaigns. An SEO-optimized website.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126