Top Rank Marketing

JULY 12, 2023

As the team at Think With Google has pointed out in its weekly “big topic,” it’s more a matter of AI plus creativity, and not AI versus creativity. Creativity is playing an even more important role in B2B marketing in the age of generative AI, simultaneously helping to increase brand awareness and drive profitability.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Biznology

MARCH 23, 2018

Here’s another: Google and Facebook are leading the digital marketing revolution. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? Kudos to them. Budgets continue to shift to digital channels. Marketers are abandoning print and face-to-face channels in droves.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. Getty Images via @daylife. I’ve been keeping an eye on some of the new developments, and happily share a few here. .

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Biznology

MARCH 26, 2012

But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently. Have you come up with a compelling offer to motivate quality responses in B-to-B search engine advertising? This is not news to Internet marketers. Let’s share ideas.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

Leading Results Rambings

AUGUST 4, 2013

Google and Bing both continuously optimize to minimize the effectiveness of most of the common SEO techniques. Google/Bing changes the factors. B-to-B Marketing Content Marketing Inbound Marketing Lead Generation Marketing Search Marketing' 3 – Publish Great Content.

Lead Ranking 55

Lead Ranking B to B Lead Scoring Advertising Agencies 55

DivvyHQ

APRIL 26, 2017

A lot of content that we created was haphazardly put into Google Docs, but then people wouldn’t be notified about changes to documents, and things would fall through the cracks,” Rosenbaum said. The migration from Google Docs to DivvyHQ happened quickly. After an on-site demo with DivvyHQ, he was sold.

Work Management 41

Work Management Marketing Management Case Study Case Studies 41

Paul Gillin

OCTOBER 7, 2010

For example, when I consult TripAdvisor to make a hotel reservation or Google Maps to find a restaurant, I put faith in the advice of total strangers. Google CEO Eric Schmidt has said that this “creepiness factor&# is an important reason why Google doesn’t do more with the behavioral data it collects.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Vidyard

MAY 18, 2017

Search engine optimization is so key for all of us marketers, and with video, you can rank better with Google as well as use all that rich information within your videos as part of your metadata and use your keywords within your pages to generate more inbound traffic on the topics you’re talking about.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Adobe Experience Cloud Blog

DECEMBER 15, 2009

MySpace and Facebook sign real-time search deals with Google. Google Announces New Offerings in Real-Time, Mobile and Social Search. Google Removes Page Rank from the Webmaster Tools. Brightcove by Google - $500-$700 million. reCapture by Google. Google Caffeine: Google’s New Search Engine Index is unveiled.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Hinge Marketing

NOVEMBER 1, 2013

The larger study, conducted with RAIN Group, looked at 700 complex B-to-B sales where buyers were responsible for $3.1 Related Stories Modernizing Your Proposal: Three Tips to Building a Visually Winning Proposal What Does Google’s Latest Hummingbird Update Mean for Professional Services Firms?

Webinar Metrics 48

Webinar Metrics B to B Case Studies Marketing Proposals 48

Webbiquity

DECEMBER 11, 2013

The number of Google searches for the phrase have increased 400% since January 2011. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Paul Gillin

JUNE 29, 2011

I wrote in B-to-B magazine early this year about a Make magazine-like video series they started last fall that appeals to engineers’ passion for tinkering as well as for fun. You can Google around and find much of this advice elsewhere but the company has conveniently aggregated it in one spot.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Adobe Experience Cloud Blog

APRIL 22, 2009

Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases. Tags: Branding Modern B2B Marketing b-to-b b2b branding business to business buying Enquiro marketing Marketo research.

Purchase 48

Purchase Top of Funnel Work Management Buy 48

MLT Creative

DECEMBER 22, 2011

Perplexed why Google can’t read your mind? Using combinations of Operators and Google Special Syntaxes can help you locate the credible sources and better focus your B2B marketing search experience. Google is a remarkably powerful tool that can ease and enhance your Internet exploration. Google Boolean Search Operators.

B2B 40

B2B B to B Advertising Agencies Domain 40

MLT Creative

APRIL 17, 2012

If a google search for your company name yields many results that create potential confusion then you are working with a disadvantage. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding B to B 40

B2B Digital Marketer

SEPTEMBER 29, 2020

And, uh, and w we know I’ve a lot of, uh, governmental projects and it’s, uh, like a, the last one that’s B to B to C. They invest in content marketing, a Legion, um, and then when it comes to ads, they do Google ads, uh, but not so much social media advertising. Nicoline Maes ( 09:49 ): Yes.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Paul Gillin

MAY 25, 2010

Even rarely used terms like “compressor surge control” deliver Emerson on Google’s first page. And as we know, Google loves blogs. His advice to prospective b-to-b bloggers: “Be prepared to stick with it for a while; it takes a couple of years to build up your presence. The secret is the lack of competition.

BtoB 50

BtoB B2B B to B Blogger 50

Biznology

SEPTEMBER 25, 2015

I directed them to focus on three key areas: The Zero Moment of Truth , the concept pioneered by marketers at Google that focuses on the importance of visibility at the earliest research stage of the customer journey. Customers have changed the way that they buy, and therefore we need to change the way we sell.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Convince & Convert

MARCH 8, 2012

I’m B-to-B. I think you are on point there in terms of Google’s ability to capture the long tail in terms of the smaller advertisers. Jonathan: It was quite deliberate that we started on Facebook because, in terms of volume, that is, next to Google, where people enter the journey on the Internet as of right now.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Biznology

APRIL 24, 2015

The next evolution of this program aims to leverage additional technologies and process to identity target accounts as they visit the Five9 website or search on relevant terms in Google or other search engines.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). youtube landing pages enewsletter RSS webinars / webcasts Google. Focus on sources that are bringing in more qualified leads.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

MLT Creative

DECEMBER 9, 2010

As I was pondering this topic the other day, it occurred to me to Google “B2B predictions” to see what others may have said on the subject. It’s a question you may often think about – I sure do. There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

MLT Creative

SEPTEMBER 8, 2011

Next month: Explore Google+, Blog 10 times, Keep up my newly heightened engagement on social media, and lose another 10 pounds. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

Positioning 40

Positioning Advertising Agencies B2B Marketing ROI 40

Buzz Marketing for Technology

JUNE 27, 2008

Six Techniques to Get More from the Web than Google Will Tell You. Find out why a new study picks Googles Messaging Security over competitors. Salesforce for Google Apps Webcast. Find out why a new study picks Googles Messaging Security over competitors. Salesforce and Google Apps: The dream is Reality! Mainframes.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

The ROI Guy

DECEMBER 6, 2010

Sources: • SiriusDecisions B-to-B Buyers Survey 2010, on an online survey of more than 600 b-to-b marketers • IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 Posted by Tom Pisello at 8:55 AM Email This BlogThis! Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 3, 2010

According Mr Ogden, “7 out of 10 buyers say they start their buying process at vendor sites, not Google.” Sources: 1) MarketingSherpa and KnowledgeStorm survey - [link] 2) SiriusDecisions B-to-B Buyer's Survey 2010 3) New Realities about B2B Buying, Jeff Ogden, SandHill.com Blog, Jun. of respondents) and peers (28.7%).

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Paul Gillin

OCTOBER 11, 2012

You can also use Google URL Builder. It generates longer links, but they’re compatible with Google Analytics. URL shortening services like Bit.ly and JotURL make it easy to shorten links and then track the number of clicks they generate. LinkedIn processes these short links just like regular URLs. prior to posting them.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Hubspot

NOVEMBER 16, 2012

Gaines writes: " SiriusDecisions expects the inbound marketer to become a fixture in the majority of b-to-b marketing organizations in the next one to two years.". Lead Nurturing Specialist. As most savvy marketers will tell you, attracting traffic and converting those visitors into leads is only half the battle.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

B2B Digital Marketer

OCTOBER 5, 2020

Nobody was focusing on, especially in the B to B space, the, the marketing side. Or man, we tried pay-per-click and, uh, we ran some ads in Google and, uh, we got, we got a lot of traffic and spend a lot of money, but we didn’t get any value. How do you, how do you get that customer across the finish line?

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

B2B Digital Marketer

MARCH 18, 2021

I mean, you know, me back 20 years, I remember, you know, building websites before Google. Dr Pelé Raymond (21:13): You mean you were around before there was only Google, there were other search engines like Yahoo, Jim Rembach (21:19): Yes. Hello, I’m an old guy. Ask Jeeves and all these. Dr Pelé Raymond (26:38): Hmm.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

KoMarketing Associates

OCTOBER 2, 2018

About a week ago Google’s Ben Gomes, VP of Search, News, and Assistant, discussed three fundamental shifts in how the search engine intends to think about Search in the coming years. The study also examines the trends that are having the greatest influence on changes to b-to-b marketing strategies during the next two years. .

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

B2B Digital Marketer

MARCH 8, 2021

And I think another aspect to that too, is, uh, the methods by which content is found, you know, something as simple as Google search engine are becoming more and more sophisticated also. Um, Google, you know, can find the specific paragraph in your content that would be relevant for a specific search. Jim Rembach (09:41): Yeah.

High Quality Lead 52

High Quality Lead Marketing AI Optimization Effectiveness 52

Biznology

AUGUST 18, 2017

Use the plethora of free tools to identify customer needs— Google search autofill, BuzzSumo , and Google Trends being obvious ones—and then develop content that answers those issues. Seems pretty simple, but most marketers begin with their products instead. The buyer journey doesn’t start with a search for a product,” says Brenner.

B2B Marketing 188

B2B Marketing B2B Thought Leadership Budget Programs B2B 188

B2B Digital Marketer

APRIL 29, 2021

So to get lost with that, and after this, we’ll, we’ll ask a little bit about your background is if you could answer to me or help me answer, what question do B to B digital marketers need to be asking themselves today? So that’s why I think what you’re going to talk about today is really important.

Marketing AI 52

Marketing AI Planning Growth Marketing Marketing Plans 52

B2B Digital Marketer

SEPTEMBER 15, 2020

Joe is a business strategist, LinkedIn expert and Certified Google Trainer. I’m sure you’ll probably load and are unload a few of those honest, but I want to make sure that we’re really getting an understanding or at least listeners are of your background, your experience and how you fit into B to B digital marketing.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

B2B Marketing Traction

JUNE 16, 2015

Source: Adage article, Google Says Millennial Influence on the Rise in B2B Buying ). According to Google, 70% of those researching b-to-b products and services use video in making their decision. In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. In this chapter, we’ll suggest some approaches.

ROI 50

ROI Paid Content Social Marketing Webcast 50