Scoop.it

NOVEMBER 3, 2020

This is where content curation comes in. As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc., In this article, we’re going to take a closer look at why content curation is important and how you can use it to build a loyal audience.

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Top Rank Marketing

FEBRUARY 19, 2024

B2B marketers recognize that the audience on LinkedIn is immensely valuable: more than 1 billion professionals scrolling their feeds with a career-focused mindset. Understanding the LinkedIn algorithm and how it works LinkedIn uses a complex algorithm to curate and display content to users based on a multitude of factors.

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Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 90

Marketing Insider Group

JULY 3, 2023

Not only that, but you’ll get new views by having information that deals with the current concerns of your target audience. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. The Trending Now section uncovers the most viral posts from the previous 24 hours.

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Trends Marketing AI Lead Scoring Lead Ranking 274

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling.

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Social Media Video Marketing Media Eye-Tracking 153

Sprout Social

FEBRUARY 6, 2023

Here are some of the common features of social media that brands leverage to engage with their audience. Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

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Social Media Features Media Curation 101

Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. Create content your audience loves. In this time of content shock , when all of your competitors use content to reach their audiences, standing out is difficult. What sets them apart?

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Tips Privacy Advertising Agencies Marketing & Strategy 362

Oktopost

AUGUST 4, 2020

Let’s face it, finding out you went viral on LinkedIn is exciting. So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! But what exactly does going viral even mean? Can only videos go viral?

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Navigate the Channel

JUNE 19, 2023

Stay ahead of the curve by curating and creating diverse content that resonates with your followers. Research almost always helps decipher what kind of content resonates with an audience, or potential target audience, so don’t miss this step. You need content, so you must create it and you must curate it.

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Social Media Media Curation Content 65

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. In a world where nearly four billion people use social media daily, what content will interest and engage your audiences? Video ads on Facebook result in 20-30% more conversions than image ads.

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Paid Search Agency Social Media Lead Scoring Lead Ranking 173

Bannerflow

MAY 12, 2023

Whether you’re perplexed by the lack of views on your content or seeking consistent account growth, your triumph hinges on a profound understanding of the TikTok algorithm and how to exploit it to generate unwavering virality. Harness the right hashtags to bolster visibility and establish trust with your desired audience.

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Stevens & Tate

NOVEMBER 30, 2023

Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. The goal is to stay relevant and provide the best possible experience for their audience. This article will explore key website updates that senior living communities should consider. Continue to read here.

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Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. The spot earned over 5.1 The gag was even mentioned on SNL.

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Social Media Social Marketing Paid Search Agency Media 119

Bluetext

MARCH 19, 2024

From tailoring your profile for each audience to embracing the latest trends and features, let’s dive into how you can embrace the spirit of renewal and rejuvenate your online presence this spring. Harmonize visual aesthetics, tone, and messaging to foster recognition and trust among your diverse audience base.

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Social Media Linkedin Thought Leadership Media 42

Biznology

DECEMBER 13, 2018

One fool-proof tip for this holiday season is to use more video to increase your reach. If you still aren’t integrating video into your marketing strategy, it’s time. Social platforms like Twitter and Instagram embrace video content and it garners much more engagement and reach than other content types.

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Trends Curation Viral Marketing Marketing & Strategy 106

Sprout Social

JANUARY 9, 2024

Your audience expects more from their favorite brands than canned responses. Learn about your audience on a deeper level. These are critical steps toward nurturing and guarding your brand’s competitive edge and creating a cohesive journey for your audience. Audience research Every audience is different.

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Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. The concept of viral marketing definitely deserves some revisiting as we enter a new decade. Good question!

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Viral Marketing Work Management Planning Paid Search Agency 108

seo.co

NOVEMBER 28, 2022

content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Only then can they create content that resonates with that audience.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Circle Studio

MAY 26, 2022

Taking advantage of trending social platforms to engage with your target audience can position you as a more forward-thinking and approachable company and help you reach more people. TikTok is a platform that encourages creators to make short videos about a wide range of topics. Is My Audience on TikTok?

Social Media 78

Social Media B2B Marketing Social Marketing Marketing Strategy 78

ClearVoice

MARCH 14, 2024

You can build something magnificent from the ground up, but if your target audience doesn’t know your masterpiece exists, chances are your hard work will stay confined to just a few people. When reputable brands endorse your content, their audiences will likely view your brand favorably.

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SocialPilot

JANUARY 21, 2024

Brand Visibility and Awareness Social media channels are your digital billboards, offering your hotel a golden opportunity to flaunt its brand brilliance to an audience far surpassing the reach of traditional marketing channels. Your audience will appreciate your relentless pursuit of excellence.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

AUGUST 3, 2023

And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. It’s also become a source of entertainment, which audiences are craving more than ever.

Social Media 90

Social Media Media Content Storytelling 90

Sprout Social

FEBRUARY 5, 2020

Organic, paid and viral reach. Viral reach is the number of unique users who saw your Facebook content because one of their friends engaged with it by liking, commenting, or sharing it. Although these measures of reach are less common than organic, paid and viral reach, they can still be incredibly useful.

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Facebook Viral Marketing Eye-Tracking Impressions 145

Hubspot

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. Even if you still aren't quite sure what TikTok is, you've probably seen a video meme on social media that was created and published in the app first. alexdanielsxo).

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Stats Viral Marketing Startups Transparency 101

Digilant

FEBRUARY 16, 2023

While you may have thought this short-form video platform had reached its headline quota after news covering its metric rise of popularity, securing the title for the fastest-growing social platform of all time, or the back and forth about whether it would be shut down in the US.

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Google Paid Search Agency Mobile Advertising Curation 52

Marketing Insider Group

JUNE 10, 2015

You know the future is video content, but you haven’t quite figured out why those wacky “unboxing” videos have such viral power. In short, are you ready to deliver the video content that Generation C really wants to view and share, over and over? Gen C has a “curation mindset.” What is Generation C?

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Youtube Curation Viral Marketing Stats 100

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClearVoice

JANUARY 26, 2024

But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. User-Generated Content: UGC also requires an investment — from curating to repurposing. from their office (we hope for your sake, anyway).

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Paid Content Top of Funnel Work Management Marketing Management 92

Webbiquity

MARCH 7, 2019

Create your event hashtag early on to avoid a last-minute slapdash fail; you don’t want to attract viral fame for the wrong reasons! To ensure a successful collaboration, only partner up with influencers who closely align with your brand values and serve a similar audience to your own. Use Targeted Social Media Ads.

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Social Media Promotion Creativity Media 202

Adobe Experience Cloud Blog

AUGUST 10, 2017

This is the case with social media as well, it is critical that you listen to your audience and understand what they are looking for in order to achieve greater engagement. The best way to represent your own brand is through your own content or by curating content.

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Webbiquity

MAY 31, 2016

Great content—the kind that resonates with your audience—starts with great topic ideas. A content curation tool to help discover, curate and publish content to increase online visibility online and support thought leadership, content marketing, and social media marketing efforts. Track consumer and audience intelligence.

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ConvertKit

JULY 7, 2021

One of her first gigs was making videos on traveling from home for Lonely Planet. She decided her new plan needed to include a direct connection with her audience. She wanted to share those kinds of opportunities with the people in her audience, and her email list seemed like the perfect way to do that. . Her audience noticed.

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Newsletter Viral Marketing Statistics Curation 111

Content Standard

AUGUST 31, 2018

The app began as a simple photo editing and upload service, but over time, Instagram has added additional functionality such as Stories, live video, and direct messaging. Announced on June 20, 2018, IGTV is “ a new app for watching long-form, vertical video.” Image attribution: Omkar Patyane. Warby Parker.

Video Marketing 84

Video Marketing Marketing & Strategy Curation Storytelling 84

Buffer

JULY 5, 2022

The benefits of having an email newsletter Writing a regular newsletter is a great way to network with like-minded people while also connecting with a new audience. In fact, if your audience feels like they’re benefiting from your words enough, there’s a chance they’ll be willing to pay for your newsletter.

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Newsletter Viral Marketing Twitter Youtube 86

Vidyard

AUGUST 9, 2017

Because there’s just such an incredible amount of video out there. Video now accounts for 74 percent of all internet traffic and that will rise to 82 percent by 2021 according to Cisco. That’s why AI is being applied to both create video content and help users find more of what they’re looking for.

Video Marketing 69

Video Marketing Peer-to-peer Viral Marketing Curation 69

Scoop.it

JANUARY 7, 2021

For example, if your business is a foreign language school helping children with special needs learn French , then your mission should clearly represent your goal and your target audience, which would differentiate you from other similar businesses. Make Use of Viral Trends. Take Advantage of Partnerships.

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Ad Building Brand Identity Branding Business 98

Brandpoint

JUNE 21, 2021

It’s common to see Gen Z-ers posting more frequent, less curated content, especially on Stories. From slime videos and try-on hauls, to workout programs, house tours and financial advice, this group knows how to stay entertained and educated. cue random puffball video*. Take the news, for example. I’ll take bets on this one.

Social Media 110

Social Media Generation Media Transparency 110

Convince & Convert

AUGUST 3, 2017

Instead of a cover photo, you can now use a video. Tabs are sections of your page’s content that appear below its name: Standard tabs are Home, Posts, Videos, Groups, etc. This way, if your video goes viral on Facebook, people will be able to click through to the product listing right from within the video.

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Facebook Optimization Work Management Marketing Management 162