Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Buffer

JANUARY 3, 2023

How many hashtags should you be using? Being professional on LinkedIn means being respectful to all members of the LinkedIn community. You can also subscribe to newsletters and Top Voices in your industry to help discover professionally relevant content. It depends on your audience. How often should I post on LinkedIn?

Linkedin 125

Linkedin Ad Frequency Webinar Metrics Distribution 125

Sprout Social

MAY 4, 2022

Heck, TikTok hashtag challenges like the #OldTownRoadChallenge or Chipotle’s #GuacDance boasts over a billion views each. Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Lipsyncing with a specific TikTok sound.

Brand Identity 111

Brand Identity Branding Tagging Viral Marketing 111

Webbiquity

APRIL 30, 2020

Many students, job seekers, employers, and other experts are active on it to reach out to their communities. Other platforms are more general, with a vast audience reach. They are a powerful way to redirect audiences to your landing pages. Hashtags are most effective when used strategically. billion active users.

Tools 232

Tools Social Media Social Networks Work Management 232

Martech

OCTOBER 30, 2023

Answer: To effectively market yourself on TikTok, it’s important to understand the platform’s unique culture and audience. Find your niche: Identify your target audience and create content that resonates with them. Find your niche: Identify your target audience and create content that resonates with them.

Campaigns 105

Campaigns Top of Funnel Best Practices Marketing AI 105

Sprout Social

MARCH 3, 2022

Attracting mostly younger audiences, the platform sees a ton of usage and engagement. TikTok hashtags. This post will explore in-depth what TikTok hashtags are, why you should use them and how you can leverage them. This post will explore in-depth what TikTok hashtags are, why you should use them and how you can leverage them.

Trends 112

Trends Communities Video Marketing Search Marketing 112

SocialPilot

JANUARY 21, 2024

In the dynamic digital era, establishing a commanding online presence is paramount in the hospitality industry. Brand Visibility and Awareness Social media channels are your digital billboards, offering your hotel a golden opportunity to flaunt its brand brilliance to an audience far surpassing the reach of traditional marketing channels.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Webbiquity

JANUARY 23, 2024

First, identify the keywords and phrases associated with your brand, including your brand name, product, features unique to your product, brand slogans, hashtags, and common misspellings. This list should also include industry-specific keywords. You may want to use online spreadsheet tools to easily track and organize your keywords.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Contently

JANUARY 20, 2023

To achieve this, Always launched a social media campaign that encouraged girls and women to share their stories and experiences using the hashtag #LikeAGirl. The campaign was a huge success; over 6 million social posts included the hashtag. The campaign was informative, inspiring, and relatable to the audience.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Sprout Social

AUGUST 8, 2023

This includes captions, hashtags, sound clips and other identifying factors on the videos. This will be one of the most important parts of TikTok SEO and ensuring your videos are shown when someone searches for relevant keywords or hashtags. Plus, highly-used hashtags can appear in search results, improving your SEO ranking.

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

SocialPilot

FEBRUARY 26, 2024

It is the go-to platform for building meaningful connections, sharing valuable insights, and positioning yourself as a thought leader in the industry. Hence aligning the platform more closely with its niche audience. It matches your content with the target audience’s interests, professions, and industries.

Linkedin 83

Linkedin Tips Lead Ranking Lead Scoring 83

Sprout Social

OCTOBER 25, 2022

In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Focus on building awareness within targeted audiences and grow from there. What is brand awareness?

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Brandwatch Marketing

JANUARY 29, 2024

So to get started, consider the following: Who are your audience and what channels do they use? You’ll also want to look at building your audience. With people from all walks of life and all corners of the earth using Twitter, there’s nearly an audience for everyone. How do they use these channels? Then go for it.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

So to get started, consider the following: Who are your audience and what channels do they use? You’ll also want to look at building your audience. With people from all walks of life and all corners of the earth using Twitter, there’s nearly an audience for everyone. How do they use these channels? Then go for it.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Form communities and discuss relevant news within them.

Social Media 145

Social Media Social Marketing Media Curation 145

Onalytica B2B

APRIL 26, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. An influencer will want to add value to both their audience and your audience without diluting their personal brand and areas of focus.

Work Management 279

Work Management Lead Ranking Lead Scoring Budget Programs 279

Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

SEPTEMBER 22, 2016

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. Leverage User-Generated Content. Our #wahlcutoftheday is from @andyauthentic.

Communities 82

Communities Ideal Customer Profiles Forrester User-Generated Content 82

Biznology

MARCH 13, 2017

To ensure success in lead generation through Instagram, use personalized hashtags, images which highlight your product, targeted call-to-actions, and engage with your target audience. Use relevant hashtags. To further increase chances of discovery and engagement, make use multiple hashtags per image.

Lead Ranking 126

Lead Ranking Lead Scoring Advertising Agencies Paid Search Agency 126

ClickDimensions

MAY 17, 2023

To excel in social marketing as a B2B company, you must share content that provides value to your audience. The key to success is finding that niche and determining what speaks to your audience. How can you shift your social approach to target your specific audience? Page Contents 5 B2B Social Marketing Strategies 1.

Social Marketing 105

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 105

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. The result?

Social Media 123

Social Media Examples Work Management Media 123

Sprout Social

SEPTEMBER 8, 2021

Twitter Spaces is available for both individuals and businesses, allowing them to build more personal connections with their audiences. Having a feature like Spaces also helps users create stronger connections with their audiences. Here’s an example of a Twitter Space with a hashtag as a name: Set up permissions and captions.

Twitter 135

Twitter Conversion Communities Work Management 135

SocialPilot

FEBRUARY 11, 2024

It’s more about finding an influencer whose style, audience, and values align with your brand. Here’s a list of 30 AI prompt ideas for Influencer Identification: Compile a detailed list of influencers dominating discussions in [specific niche or industry]. This isn’t just finding someone with millions of followers.

Sales Management 90

Sales Management ROI Planning Work Management 90

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. User-generated content and hashtags. The reality?

Word of Mouth 137

Word of Mouth Paid Content Conversion Work Management 137

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

ClearVoice

MARCH 14, 2024

You can build something magnificent from the ground up, but if your target audience doesn’t know your masterpiece exists, chances are your hard work will stay confined to just a few people. When reputable brands endorse your content, their audiences will likely view your brand favorably.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Eric Mower + Associates

APRIL 9, 2019

The way we see it, community and regional banks are uniquely positioned to benefit from social influencer campaigns. These locally focused institutions that often do so much to give back to their communities have a personal story to tell. But what does it mean? ” Best Practices for Social Influencer Partnerships.

Paid Content 69

Paid Content Communities Positioning Campaigns 69

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. But it’s also an opportunity.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 117

Bluetext

MARCH 19, 2024

From tailoring your profile for each audience to embracing the latest trends and features, let’s dive into how you can embrace the spirit of renewal and rejuvenate your online presence this spring. Harmonize visual aesthetics, tone, and messaging to foster recognition and trust among your diverse audience base.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Convince & Convert

SEPTEMBER 30, 2021

Social media marketing supports driving attention and building affinity at a large scale, with multiple audiences in mind. Contrast that with the messages delivered through social selling — messages dialed in for a specific audience through more personalized content. Industry peers and competition .

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Ranking Lead Scoring 197

Sprout Social

FEBRUARY 12, 2024

When you do, your brand’s message resonates with an already engaged audience. That’s why it’s important to find influencers whose values, style and audience match your brand’s. They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Ranking Lead Scoring 107

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Social media copywriting varies greatly by industry and brand. How is our audience reacting to competitors’ content?

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Sprout Social

MARCH 22, 2022

Hashtags power brands forward. To hashtag or not to hashtag ? For some marketers, hashtags are an essential part of their March Madness playbook. Different brands approach their content in unique ways—some use their own hashtags while others stick to #MarchMadness. That’s the age-old question.

Brand Identity 83

Brand Identity Branding Paid Search Agency Advertising Agencies 83

Go Beyond SEO

MARCH 13, 2024

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. From engaging your target audience to leveraging social media advertising , we will cover it all.

Social Media 78

Social Media Media Brand Identity Branding 78

Oktopost

FEBRUARY 3, 2020

While Instagram has been around since 2010, it’s only recently evolved as a platform to fuel engagement through building rapport and reach future audiences who will one day become B2B decision-makers. Tip #1: Build the Right Audience. Your goal with this step should be to answer the following questions: Who is your ideal audience?

B2B 124

B2B Ideal Customer Profiles Social Media Tips 124

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115