Digilant

FEBRUARY 2, 2024

Improved Ad Performance and ROI: Supply-side optimization and data integrations use algorithms and analytics to place ads more effectively, ensuring that they reach the right audience at the right time. Platforms such as Pluto and Tubi are gaining traction due to their broad audience reach and robust measurement capabilities.

Cable 59

Cable Paid Search Agency Transparency Broadcasting 59

Convince & Convert

NOVEMBER 6, 2017

Live video is nothing new. In fact, live broadcasting has been around since the 1950s. However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. Live Video Builds Trust with Your Customers.

Facebook 228

Facebook Paid Search Agency Companies B2B 228

Onalytica B2B

MARCH 12, 2018

In this case the solution has been influencer marketing – reaching your target audience through the people that they know, love, trust and whose opinion influences their decisions. Why would you morph the solution to the demise of advertising, into a replica of advertising, just through a different medium? ” .

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

sagefrog

FEBRUARY 7, 2024

AI tools reshape ad creation, providing innovative ways to reach wider audiences. Facebook’s Advantage+ leverages AI to dynamically refine ad targeting based on pixel data, conversion history, and audience engagement. Quality content provides value, which builds lasting ties to your target audience.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

QuanticMind

MAY 25, 2023

While digital video represented about half of ad spending in last year’s upfronts, that share has grown to roughly two-thirds this year, with linear’s YoY share decreasing significantly as advertisers move their dollars over to digital. How will advertisers know they’re reaching their target audiences if they’re moving dollars to CTV?

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Digilant

DECEMBER 7, 2023

The broad adoption of smartphones has paved the way for many recent media habits; the rise of gaming and drastic growth in the gamer audience is one of the most significant. billion active video game players across the globe. In the US, 80% of people play video games, resulting in a video game market size of $97.67

Advertisements 59

Advertisements Advertising Marketing AI Trends 59

Valasys

JANUARY 25, 2024

Then you need to incorporate video marketing into your strategy! Today, video has become the most engaging and effective medium for reaching your target audience. Define Your Objectives and Audience Start by asking yourself – What is the primary purpose of your video? Lastly, pacing is critical.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Navigate the Channel

DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. It’s not just about posting cat videos or vacation photos; it’s a powerful tool that, when used strategically, can boost your online presence and revenue.

Social Media 65

Social Media Allocation Social Marketing Media 65

Navigate the Channel

SEPTEMBER 15, 2023

With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. As we move further into 2023, businesses that embrace AI-driven marketing are likely to stay ahead of the competition and create meaningful connections with their target audience. #2

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Spiralytics

FEBRUARY 26, 2023

Millions of content creators are using it to publish video content consistently. Like the old yet iconic app Vine and Instagram’s Reels , TikTok allows people to upload and share short-form videos online. Viral videos from the app helped individuals and organizations promote themselves, their products, and their services.

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

Social Media 132

Social Media Video Marketing Social Marketing Top of Funnel 132

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics. Blood-sucking villains.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

SocialPilot

MARCH 12, 2024

This is why having cohesive messaging across all mediums is so important. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office. Key Takeaways: Strike a buzzword that your audience can relate to Deliver what your audience wants from your brand 4.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Adobe Experience Cloud Blog

OCTOBER 7, 2016

As buyer expectations rise and new mediums emerge, even tried-and-true strategies may not continue to be evergreen. When it comes to captivating your audience, creating engaging content is a critical piece of the puzzle that relies not only on the written content, but also the format. The Power of Visual Storytelling.

Thought Leadership 134

Thought Leadership Marketo Content Broadcasting 134

Vidyard

FEBRUARY 12, 2020

And with video for internal communications, companies can make prioritizing employee happiness a reality. As companies look to re-engage and inspire their workforces, internal communications videos will play a key role. Why Use Video for Internal Comms? Video Makes the Far Seem Near. Video can help with that.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Bannerflow

MAY 22, 2023

Whether it’s the ability to stream content from a variety of the popular platforms such as Netflix,Hulu, and Amazon Prime Video or the option to use the same device to access social media platforms, web browsers, and other online services, CTV provides them with a variety of options to stay connected whilst watching TV.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Convince & Convert

OCTOBER 27, 2015

Blab is a video conversation application (Web and mobile) that can be described in one of two ways. Alternatively, Blab is (in the words of its founder) “Talk radio if radio was still cool, but with video.”. great video on how that all works here). But maybe, just maybe, Blab will change that? nature of typical podcasting.

Skype 160

Skype Broadcasting Youtube Comparison 160

Vidyard

JUNE 8, 2017

While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. Commuters rejoiced, and brands were quick to find ways to capitalize on this new captive audience. That’s a big audience.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Digilant

AUGUST 10, 2023

Here you’ll gain a foundational understanding of programmatic advertising and how you can leverage it to reach and engage your audiences. It uses algorithms to enable advertisers to target segmented audiences using real-time data in ways that simply can’t be accomplished manually, and to do so with accuracy and at scale.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Here you’ll gain a foundational understanding of programmatic advertising and how you can leverage it to reach and engage your audiences. It uses algorithms to enable advertisers to target segmented audiences using real-time data in ways that simply can’t be accomplished manually, and to do so with accuracy and at scale.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

ConvertKit

SEPTEMBER 11, 2020

Grow your audience by sharing more content. Creators are always looking for new ways to share their content to grow their audience. Our new landing page features help you grow your audience by sharing more content. Use your Link Page to help your audience find the right content. What’s new. Social media icons.

Features 78

Features Landing Pages Content Broadcasting 78

Circle Studio

NOVEMBER 23, 2021

It’s also a means to gaining greater insights into your clients, target audience and competitors. More and more (and more) video. Video has become the dominant medium. Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Martech

FEBRUARY 3, 2022

The way we’re talking about hybrid now it’s more a part of a program; that could mean that you’re simulcasting a live event and streaming it, or it could mean that you’re going to re-broadcast a live event later. How does the remote audience not feel left out? I’m a video communication expert,” she said.

Budget Programs 94

Budget Programs Marketing Budget Broadcasting Conference 94

Hubspot

AUGUST 3, 2017

This time, the contenders were some of the major live video platforms out there: Facebook, Instagram, YouTube, and Snapchat. We asked marketers the following: Which is your preferred platform for live video? In other words -- when content is shared on Facebook, it’s done so with a bit of a built-in audience.

Video Marketing 75

Video Marketing Broadcasting Planning Youtube 75

seo.co

JANUARY 10, 2022

And as businesses prepare for a digitalized future, they must find ways to be available and accessible and communicate the way their audience prefers to. Video Marketing. Video marketing is one of the most effective ways to inform customers about your products and services. As a result, Google push sites that comprise videos.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Valasys

NOVEMBER 7, 2019

Podcasts are digital audio or video files broadcasted as episodes that the users can download & listen to. Comparatively, it might be difficult to attract the audiences through a controlled visual system. The broadcasts advocate adding the human element to your brand through video as a good strategy to optimize conversions.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Circle Studio

NOVEMBER 24, 2020

Here are a few examples of what this acceleration will look like: Video. Video has become the dominant medium. Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. Virtual events.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. Personalized video is an innovative way to cut through the noise and drive deeper engagement with online prospects and customers.

Creativity 65

Creativity Video Marketing Advertising Agencies Paid Search Agency 65

seo.co

FEBRUARY 16, 2021

And as businesses prepare for a digitalized future, they must find ways to be available and accessible and communicate the way their audience prefers to. Video Marketing. Video marketing is one of the most effective ways to inform customers about your products and services. As a result, Google push sites that comprise videos.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

ClickZ

NOVEMBER 20, 2020

The 1980s introduced VHS, video games, and cable TV. TV has always been a core advertising platform with the ability to reach wider audiences. Regarding ad formats, there is a strengthening focus in CTV on TV-to-Mobile elements, non-disruptive pausable, and responsive shoppable video ads. Advertising.

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

ClickZ

AUGUST 6, 2020

When it comes to efficiency, video ads on connected TV should be the should be the choice you make. For them, it is unthinkable to check TV guides looking for favorite shows and then adjusting plans according to the whims of broadcasters. Moreover, in the US during lockdown the time spent watching videos on CTV grew by 81 percent.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Content Marketing Institute

JANUARY 31, 2018

Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. It creates a connection that other mediums can’t make.”. Click To Tweet.

Examples 109

Examples Brand Identity Branding Paid Search Agency 109

SnapApp

AUGUST 11, 2015

Sometimes you get tired of the conventional lead-gated eBook and you need something fresh that piques the interest of your audience. And as a B2B marketer, you’re constantly thinking of new ways you can relate to your audience on a more human level. With these mediums, you can meet those needs and build ethos around your brand.

Paper 54

Paper B2B Marketing Planning Screencast 54

Outbrain

AUGUST 12, 2019

The most watched TV show of all time in the US was the final episode of M*A*S*H, broadcast in 1983, that drew a record viewership of over 100 million people. In that historic TV moment, it became clear just how powerful the medium was to our daily lives. Video & the internet: We’ve come a long way, baby.

Marketing AI 45

Marketing AI Video Marketing Broadcasting Paid Search Agency 45

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. Personalized video is an innovative way to cut through the noise and drive deeper engagement with online prospects and customers.

Creativity 61

Creativity Video Marketing Advertising Agencies Personalization 61

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. Personalized video is an innovative way to cut through the noise and drive deeper engagement with online prospects and customers.

Creativity 57

Creativity Video Marketing Advertising Agencies Personalization 57