Scoop.it

JANUARY 10, 2023

If you can relate to either of these scenarios, then it’s time to stop wasting time and energy on creating original content and switch to what’s already working – curating content instead! In fact, 85% of B2B content marketers give credit to content curation for their organizations’ success. What is content curation?

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Scoop.it

SEPTEMBER 28, 2022

The concept of curation has existed for centuries in the art world, but it only recently made its way into the marketing vernacular. In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic. Engage your community with curated community content.

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Scoop.it

SEPTEMBER 16, 2022

Let’s face it: many bloggers, brand executives, and small business owners find it tough to constantly churn out new, high-quality content for their readers. However, you also have to put out new content consistently if you don’t want your site to slip down Google’s search engine rankings or lose the attention of your target audience.

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Scoop.it

JUNE 10, 2021

That way, video is the best possible medium for an individual or brand to get their message across. When brands started realizing the potential of the video medium, they started leveraging the power of video to build their brand image. There are different ways by which brands are seeking to explore the potential of video.

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Scoop.it

OCTOBER 27, 2022

Do you think content curation is just another term for content creation? Not to mention the struggle to keep up with brands that have linked arms with content agencies to scale massive amounts of content. Consider supplementing content creation with content curation. Build trust in customer relationships.

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SmartBug Media

MARCH 29, 2021

It’s my favorite yearly exhibit because of how the museum directors decide upon the themes and build a curated collection based on that theme. Content Curation Defined. Simply put, content curation means sharing content that isn’t written by you or your company, through various marketing channels.

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Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Curated content can also make for a perfect conversation starter with leads. But what is content curation?

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Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If done correctly, the type of content helps build awareness and positions your brand as an industry expert.

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Scoop.it

APRIL 6, 2021

Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. As a content curator , your task is to pick only the best content to share with your audience.

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Scoop.it

OCTOBER 13, 2022

Content is one of the best ways to connect with your target audience and build relationships. So how do you access the proper information to personalize your content curation strategy for each customer? This data gives marketers valuable insights into how their audience engages with their brand across different platforms.

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Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Connecting with your customers digitally means building trust and establishing a loyal relationship. Why Spend Your Budget on Digital Marketing Services? Content Creation.

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Scoop.it

MAY 18, 2021

All of them are formats of curated content that imply selecting, structuring, re-packaging, and delivering valuable information to users. Most of the time media outlets and varied blogs leverage curation, but it can be beneficial for online businesses as well. Features of Curated Content. It brings added value to your customers.

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Scoop.it

OCTOBER 11, 2022

B2B content marketing can help boost search engine rankings, increase brand awareness and help establish a business as a leader in an industry. Content can boost brand visibility and plant seeds in the minds of readers, leading to an increase in traffic, leads, and sales. Content curation comes with many challenges, however.

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Scoop.it

AUGUST 16, 2022

Email remains the most effective channel to boost business profitability and enhance the brand reputation. It helps in increasing brand recall and staying ahead of your competitors. Defining a Curated Newsletter. The dictionary meaning of curate is to organize and present using professional knowledge or expertise.

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Scoop.it

NOVEMBER 11, 2021

Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. By curating the best and most relevant content for your industry online, it’s possible to generate smarter social engagements, whilst demonstrating your knowledgeability and establishing new connections online.

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Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. The ultimate goal is to build customer relationships, establish trust, and drive revenue.

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Scoop.it

OCTOBER 6, 2020

Brands don’t invest in content for the sake of it – they do it to drive results, and the result they care most about is selling more. Content curation: the practice of finding and sharing high-quality, relevant content that adds value for your audience and your brand. Curated content is a great lead nurturing tool.

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Buffer

SEPTEMBER 1, 2022

From his two newsletters, one personal and the other called The Milk Road talking about crypto, to his audience of over 300,000 people on Twitter , to his popular My First Million podcast , Shaan’s creative output is fascinating. And that's a brand, right? This is meant to help visualize the pillars that hold up my brand.

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Scoop.it

AUGUST 4, 2022

Customer expectations regarding their experience with brands have changed drastically since the emergence of the Covid-19 pandemic. In the wake of the pandemic, as we face the age of the ‘new normal’, content curation that appeals to changing consumer perceptions is of the utmost importance. Accessing a Predominantly Digital Audience.

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Scoop.it

JULY 8, 2021

Luckily, there’s a (quite) easy solution: content curation that powers your content efforts on WordPress. 5 ways you can curate content with Scoop.it. as your content curation hub. topics are the main containers for your curated content, and you can add content to them a few different ways. Why curate on Scoop.it

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Scoop.it

NOVEMBER 3, 2020

This is where content curation comes in. As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc., Everything you put out there—whether it’s a blog post on LinkedIn or a meme on Twitter—should be purposeful and completely on-brand.

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Scoop.it

FEBRUARY 25, 2021

In a marketplace that’s become increasingly digital in the wake of COVID-19, it’s more important than ever that businesses look to optimize their content for audiences on social media. Understand Your Audience. There’s little point in curating your content if it’s not going to strike a chord with your target audience.

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Scoop.it

JUNE 1, 2021

Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. Marketers can and even should use either their own previous works or parts of those published by others to enhance brand visibility and engage followers with valuable information. Find a Golden Mean.

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Scoop.it

DECEMBER 1, 2020

Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. It takes a lot of time and money to create original content, which is a big part of why content curation is so appealing.

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Scoop.it

JUNE 6, 2019

It is no longer news that content curation will boost your content marketing efforts. It is an excellent way of sharing useful content to your audience if you have one already. And if you don’t have an audience, it is a wonderful way of building a community around the topics you care about most. Define your audience.

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Marketing Insider Group

MARCH 21, 2023

Forget about mass marketing – Seth Godin recommends that you focus on the idea of tribes instead to hone in on an audience that feels passionately about your brand. In his content marketing TED talk, Gleason emphasizes the importance of surprise and entertainment if you want your brand to stand out from the competition.

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Scoop.it

MARCH 26, 2020

We talk a lot about content curation and how it can help companies thrive in their industries. We often focus on helping marketers discover and curate the best content possible, as well as on enabling team leaders and executives to drive employee advocacy. But those aren’t the only roles that can benefit from content curation.

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Scoop.it

DECEMBER 15, 2020

On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. The Benefits of Content Curation for Startups. Content curation is valuable for any business in any industry, but it’s an especially powerful weapon when wielded by startups. Consistency.

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Convert

DECEMBER 2, 2020

To put personalization back at the center of Amazon’s brand. There are signs, though, that this kind of AI-driven curation is losing ground among consumers. and use this process to build genuine connections. Curated product recommendation on JustFab. The focus of these techniques? The End of Machine Personalization.

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Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy.

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Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo.

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Webbiquity

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Or all of them?

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Marketing Insider Group

APRIL 5, 2023

Brands need to focus on creating content that feels authentic and is true to their core values and beliefs. Being “authentic” for a brand means that the brand is genuine and true to itself. It means that the brand is honest, transparent, and consistent in its values and actions.

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xiQ

MARCH 1, 2023

The Power of Affinity Marketing: How xiQ's AI-Powered Digests are Revolutionizing B2B Content Marketing Cut Through the Noise and Capture the Attention of Your Target Audience In the world of B2B marketing, creating relevant and engaging content is crucial for building brand awareness, establishing thought leadership, and ultimately driving sales.

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Convince & Convert

AUGUST 23, 2011

Content curation is the art and science of finding and sharing quality content on a specific topic. Curation helps you build an audience. Many among the Twitterati have built their followings in large part through content curation. Many content curators tweet eight or even 10 times daily. And it works.

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BenchmarkONE

FEBRUARY 5, 2020

Content curation is the process of culling media from other brands to amplify the authority and reach of your own. Distributing content from your brand on social media and in email messaging is imperative. But it also doesn’t hurt to share relevant pieces of content from other brands that are interesting and informative.

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Scoop.it

MARCH 14, 2024

Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch.

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