Vision Edge Marketing

MARCH 23, 2021

We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs. Marketing is a mighty output factory, producing websites, graphics, events, blogs, videos, podcasts, articles, press releases, advertisements, plans, and much more.

Product 219

Product Paid Search Agency Advertising Agencies Press 219

Contently

JUNE 29, 2017

So, how do you—or others—use article content to influence leads in the B2B process? The top of the funnel might require articles, videos, and research papers. A lot of short-sighted marketers don’t see how top-of-funnel content like articles and videos drive leads. I’ve lightly edited our exchange.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. Writing point-of-view papers. Writing bylined articles. Generating press releases.

Marketing AI 113

Marketing AI User-Generated Content Training Press 113

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. Perplexity takes a question and searches sources like Bing, academic papers, YouTube, and Reddit for answers. A mediocre outline or draft at the press of a button gets you over the hump of starting. ChatGPT needs no introduction.

Marketing AI 78

Marketing AI Research Tactics SME 78

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Launch Marketing

OCTOBER 18, 2023

Here are a few tactics for promoting your new website: Distribute a Press Release. Let people know about your new website via a press release. Gated content, such as eBooks, guides and white papers, drives leads while ungated, such as blogs, articles and videos, drive traffic. Think gated and ungated assets.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Marketing Insider Group

MARCH 29, 2023

In this article, I’ll cover five real marketing lessons we can learn from the likes of White Lotus, Outer Banks, and other current TV favorites. Ted didn’t have the experience or on-paper credentials to help AFC Richmond win, but what he did have was genuine respect and care for others. Because of empathy.

Storytelling 231

Storytelling Brand Identity Branding Paid Search Agency 231

WriteSpark

MARCH 26, 2009

A press release to alert journalists and analysts is another document commonly created for every new product. Depending on the nature of the product and the launch, other materials may be useful for attracting market interest: A white paper to explain an underlying technology or describe the product in the context of a customer's environment.

Comparison 120

Comparison Copywriting Banner Ads Press 120

Trade Press Services

DECEMBER 11, 2023

Generative AI tools can be handy when coming up with synonyms or alternative ideas, making them especially helpful for creating headlines and titles for articles, blogs, white papers and other forms of content. The post Marketing Content: When To Use Generative AI and When Not To appeared first on Trade Press Services.

Marketing AI 52

Marketing AI Generation Paid Search Agency Content 52

Buzz Marketing for Technology

JULY 20, 2008

And we also read yeast papers. Organizing PDF papers in your computer using iTunes. I though of sharing my new experience of using iTunes to organize the PDF papers in my computer. I want to find the PDF file of papers stored in my computer in a fast and accurate way. My other issue was to find papers.

Paper 100

Paper Organization Work Management Click Rate 100

Launch Marketing

APRIL 13, 2022

From thinking of new content ideas to adapting to new distribution channels, B2B content marketers were pressed to adapt. Amid the accelerated migration to digital content, content creation ran full steam ahead. Here’s how content creation and distribution shifted. Uptick in video content. B2B Content Marketing Trends to Focus on in 2022 .

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

ClearVoice

DECEMBER 19, 2023

Content such as white papers, press releases, ebooks, and articles provide credibility, while social media conversations, email campaigns, and blog posts help solidify relationships and generate interest. Create high-quality content.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

CoSchedule

FEBRUARY 13, 2023

For example, let’s say you write high-converting white papers for businesses and want to reach out to a cold prospect because you think they would be a good fit. Using my own LinkedIn profile as an example, you can scroll down to the publications section to see if your prospect has recently published any articles. ×11 inches.

Impressions 59

Impressions Paper Template Eye-Tracking 59

nDash

NOVEMBER 2, 2020

Spark their interest with engaging content on your website, in white papers, and in email newsletters. My expertise is in writing medical white papers, but I’m also here to ghostwrite medical articles, blog posts and other educational materials for you. Research papers . Press release. Type of content: .

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Work Management Content Marketing 52

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Scoop.it

MARCH 26, 2020

Creating press releases. When you’re responsible for all of your company’s external communications, keeping track of all the company news, press coverage, interviews, and industry trends can seem overwhelming. press mentions, this article came up. Collaboration with your social media team. The secret sauce?

Curation 74

Curation Press Paid Search Agency Content 74

Velocity Partners

SEPTEMBER 20, 2023

They populate your articles and white papers. Real ones, that relate directly to the reader and their most pressing concerns. Because buzzwords tend to turn up in the most crucial parts of your messaging. Buzzwords are often what first greets visitors to your website. They pepper your case studies. Use examples.

Buzz 85

Buzz Effectiveness Digital Transformation Case Studies 85

Content Marketing Institute

DECEMBER 5, 2018

The “See Also” section at the end of most articles is a good place to look. The references at the end of each Wikipedia article are often primary source links that connect to reputable journals. which posts press releases about scientific discoveries. White papers and lead magnets. Books and your local library.

Peer-to-peer 102

Peer-to-peer Wikipedia Content Paper 102

Mass Analytics

DECEMBER 16, 2022

This article introduces you to how Marketing Mix Modeling could help you identify the most effective marketing mix elements and increase your Marketing Return on Investment (MROI). Along with this article, we will support you with additional introductory video from our Master Classes. The answer lies in marketing mix modeling (MMM).

Marketing Mix 52

Marketing Mix Allocation Planning Marketing Budget Creation 52

nDash

SEPTEMBER 7, 2021

Tina Stokes , a brand strategist and copywriter, has significant experience writing press releases, print materials, blogs, and even radio ads for healthcare and pharmaceutical clients. Contact Catherine for assistance with emails, reports, articles, social media, or white papers. Pamela C. , Get in touch with Pamela.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Planning 52

Trade Press Services

SEPTEMBER 25, 2023

Content such as blogs, articles, webinars , videos and white papers serve as valuable resources for demonstrating expertise and success. The post What Your Buyers Think About You (And What You Can Do About It) appeared first on Trade Press Services.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

B2B Marketing Directions

NOVEMBER 26, 2023

Participants were also required to develop a list of the steps needed to launch the product, create a marketing slogan for each market segment, and write a marketing press release for the product. Boston Consulting Group has published an article describing the study in greater detail.

Generation 70

Generation Training Consulting User-Generated Content 70

Marketing Insider Group

SEPTEMBER 1, 2015

Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Create the content – whether it be blog posts, white papers, etc. Step 7: Press! This article originally appeared on Forbes.com. Step 3: Brainstorm.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Hinge Marketing

FEBRUARY 27, 2020

LinkedIn Pulse — Pulse articles are a great way to blog if your company doesn’t have one. Pulse articles can be used to post opinions or analysis of key research findings. Press releases — This is a tried and true way of promoting a research study. Research gives marketers valuable content to share and distribute.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

nDash

OCTOBER 26, 2020

Press release. Freelance writer specialising in HR, HR technology and recruitment, writing research focused articles, content and whitepapers on current issues affecting HR and recruitment professionals. . Press release. Press release. My projects have ranged from white papers to scientific reports for medical journals.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Heinz Marketing

JULY 12, 2019

Many times, this includes an old blog post, press releases, or old service pages that are no longer relevant — deleting these pages Google deems as low quality will improve your overall SEO results. Keyword clustering is changing your site structure to build different pillar pages based on topics and clustering the articles around that topic.

Keywords 103

Keywords SEO Account Based Marketing ABM 103

Salesforce Marketing Cloud

APRIL 21, 2022

You know, like how your paper towel brand shares a recipe for Halloween cupcakes. In this article, we’ll break down: 1) The basics of brand voice and tone. At Salesforce, that includes videos, Trailhead badges, expert-led courses, user interface text, and how-to articles. A great voice and tone differentiates the best of them.

Brand Identity 98

Brand Identity Branding Guidelines Paid Search Agency 98

ClearVoice

APRIL 23, 2019

White paper. A white paper is an older format of long-form marketing content — but wow, does it ever have staying power. In every type of product and sector from health food to blockchain, white papers are a marketing piece in the guise of a report or long-form researched article. White papers are typically pretty dry.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

Contently

OCTOBER 14, 2020

Inspired by an article in National Geographic, my approach celebrated how Bhutan was far off the beaten path, each ad highlighting a local distinction. To help you get to know the characters, we invented elaborate backstories and extra-curricular activities (basketball, music, school paper, horoscopes, skateboarding) for each one.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Writing on the Web

JUNE 27, 2011

I think I got the idea from Jeff Herring, The Article Guy , who said if you can write a 7 item grocery list, you can write a good article. Now Jeff teaches article writing for people who struggle with writing and have a hard time coming up with stuff. Edit each blog post into a stand alone article.

Autoresponders 100

Autoresponders Digg Press Paper 100

KoMarketing Associates

JULY 31, 2018

For instance, a paper supply company with headquarters in Boston that ships nationwide should be optimizing for “bulk copy paper” as well as a term like, “bulk copy paper Boston.” Another avenue is local business awards which can bring press and link mentions, according to BrightLocal. Claim Review Pages.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

Convert

OCTOBER 18, 2022

Are there research papers included? Does the newsletter link to articles? I mean, what a sweet deal when you’re pressed for time but still need your dose of experimentation boost for the week. He covers the best bases — LinkedIn posts (where folks share a lot of ready-to-use gems), articles, and blog posts. Dig in deeply.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Marketing Insider Group

AUGUST 6, 2015

Throw a rock at a content marketing website or blog, and you will hit an article about the importance of telling a story. This article originally appeared on the Annuitas blog. As if that was something that was really easy to do. The actual content on the page is now way more important than the code underneath it.

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle Webinar Metrics Press 100

B2B Marketing Directions

APRIL 3, 2022

Source: Stanford University Press The use of artificial intelligence (AI) in marketing has been discussed by an army of industry pundits, and recent research suggests that it may be nearing mainstream adoption.

Marketing AI 52

Marketing AI Enterprise Management Work Management Planning 52

Webbiquity

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” This article was originally published on HubSpot by Pete Caputa.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Hubspot

FEBRUARY 7, 2018

Well, it’s time to see what they’ve got to offer as, in what is believed to be a world-first for journalism, robot-generated stories have been produced by The Press Association. What This Means for The Press Association. In this data-heavy article, the robot wouldn’t know if the maternity ward was due to be closed, for example.

Press 78

Press Content Work Management Training 78

Contently

APRIL 23, 2020

After the articles went live, readers would send in hundreds of comments. You’ve talked about white papers at the beginning and the “level” at which they should be written—does that apply to brands across the board? However, don’t begin an article with bullets. That’s snoozetown.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185