Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. This white paper aims to change that perception of them.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 29, 2009

This article has actionable tips and advice from people like Seth Godin, Mark Cuban and Michael McLaughlin just to name a few. Click here to read 101 Tips from 50 Small Business Bloggers. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

JUNE 15, 2010

Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Let me direct you to a good article that I read recently that explains this concept very well. This white paper aims to change that perception of them.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. The first is a diagnostic tool and the second one measures the health of the business. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. This white paper aims to change that perception of them.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

MAY 11, 2010

An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

JUNE 12, 2010

This is not a new problem; business marketers have been debating the pros and cons of publishing prices on their websites for several years now. I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006. Get Engineers Can Sell white paper now.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

APRIL 30, 2010

For example, if you have 3 or 4 articles on a related topic, can you now combine them into an eBook with a fresh take? This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Change the title, heads and subheads and reword the bullets or key points.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The same holds true for video white papers. This white paper aims to change that perception of them.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 14, 2010

The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. Jessica Achinta Mitra July 14, 2010 at 4:05 pm Jessica, Thank you for visiting my blog and leaving your thoughtful comment. I’m glad that you found my article helpful. Get Engineers Can Sell white paper now.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JULY 20, 2010

That is why the headline “The Creativity Crisis” in a recent article from Newsweek caught my attention. According to the article, the Creativity Quotient (CQ) among American children has been in a steady decline since the early nineties. This white paper aims to change that perception of them.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JULY 6, 2010

Your article with the examples helped me see it clearly. I will visit this blog regularly. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

MAY 14, 2010

4 comments… read them below or add one } Eric Goldman May 17, 2010 at 5:16 pm Achinta; This is a great article with much relevant information in it. 2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts). This white paper aims to change that perception of them.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

SEPTEMBER 27, 2010

It allows someone who is on the road to supply the right information to the customer, demonstrate the exact solution via a video, refer them to a blog or tech article with the detailed solutions for their problem and take an order while traveling. This white paper aims to change that perception of them.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Optimizing news related content such as press releases and images can attract journalists to use the company in a story. We hope to see you there! View Comments Rate this Post: ( 1 votes, average: 4.00

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Anything Goes Marketing

DECEMBER 3, 2006

Why not do this for a white paper as well. If you didn't realize it, this podcast idea was like a press release but one that makes your company come alive in the minds of your customers and prospects. If you go to a typical business website, you have a client testimonial section. B2B podcasting, business blogs.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Buzz Marketing for Technology

JULY 22, 2008

Dave Pollards environmental philosophy, creative works, business papers and essays. · Blogging Advice. Blog Surveys & Directories. Other Blogging Articles. · · Social Networking / Blogs in Business. · Judith Meskills SocSW Blog. Myst Daves Business Posts.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Buzz Marketing for Technology

JULY 24, 2008

Dave Pollards environmental philosophy, creative works, business papers and essays. Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. Island Press. Milk River Blog. Blog writers. foundation articles: posts that writers can build on, on their own blogs.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

KoMarketing Associates

MAY 2, 2017

The increase in B2B influencer marketing has been a steady increase: last year we published a news article in reporting many B2B marketers are looking to increase their budgets for influencer marketing. It looks to be the same this year as well. With any sponsored content, make sure influencers follow proper FTC disclosure guidelines.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Buzz Marketing for Technology

JUNE 27, 2008

Dave Pollards environmental philosophy, creative works, business papers and essays. Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. Island Press. Blog writers. foundation articles: posts that writers can build on, on their own blogs. November 2005.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Dave Pollards environmental philosophy, creative works, business papers and essays. Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. Island Press. Blog writers. foundation articles: posts that writers can build on, on their own blogs. November 2005.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Webbiquity

JULY 26, 2010

B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Time to Kill the Press Release? B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). June 8, 2010. July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Anything Goes Marketing

OCTOBER 29, 2006

Someone signs up to receive your blog feed or email updates from you - what do you do? Generate Loyal Opt-Ins or LOI There is an article by Stefan Pollard on ClickZ called A Good First Impression Equals Stronger Opt-In Relationship in which he provides some easy tips on how to respond to those people who have signed up for updates from you.

Opt-in 100

Opt-in ROI Opt-out RSS 100

B2B Marketing Zone Posts

AUGUST 3, 2010

Content is not just about an email send, or a blog post, or a white paper, or a Tweet. Talk of any online brand building exercise and Corporate blogs will emerge as the cheapest, most effective and easily manageable solution. Name your blog. The results are paying off in content that truly speaks to the buyer.

Ning 40

Ning Paid Content Facebook Sales Management 40

Online Marketing Institute

MARCH 24, 2011

Corporate websites are often little more than interactive brochures that display basic information and describe what the business offers. But a blog exclusively discussing this point is bound for not-so-greatness. Before posting a shamelessly promotional blog entry, please note: A blog is not a press section.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Hubspot

JULY 31, 2019

You should know where and how you’re going to publish and promote your content before you put the proverbial pen to paper — otherwise, your time and resources could go to waste. These channels include public relations, social shares and mentions, guest articles and roundups, and product reviews. White papers. Infographics.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Buzz Marketing for Technology

JUNE 27, 2008

Dave Pollards environmental philosophy, creative works, business papers and essays. This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). They took the paper stuff in manuals and memoranda and newspapers and converted it into digital form. Island Press.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Single Grain

SEPTEMBER 11, 2019

It’s no secret that publishing blog posts or articles on your business website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. NOW WITH MORE! This post on pillar content has been updated for 2019 and beyond. Where’s the disconnect?

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Webbiquity

NOVEMBER 12, 2013

65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent. Deloitte University Press ). B2B PR Sense Blog ). Deloitte University Press ). Deloitte University Press ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent. Deloitte University Press ). B2B PR Sense Blog ). Deloitte University Press ). Deloitte University Press ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

ClearVoice

APRIL 2, 2021

Blog posts. Blog posts. Blog posts. White Papers. Push-notifications, current events news stories, ad copy for time-sensitive social media posts, email content, special offer landing pages, promotional copy for a temporary service, timely trends pieces and press releases are typically not evergreen. Infographics.

Top of Funnel 103

Top of Funnel Content Work Management Lead Ranking 103