The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013. Ready to take the plunge into Social PPC?

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Webbiquity

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. As a social media content curation and scheduling tool, its aim is to help you find quality content to share on your profile. Different goals mean different requirements.

Social Media 322

Social Media Tools Media Work Management 322

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. The Integration of Google Maps/Places/+ Pages.

Google 120

Google B2B Marketing B2B Case Study 120

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. These features allow you to keep Twitter a safe place for your brand and community.

Paid Content 130

Paid Content Tools Brand Identity Branding 130

Biznology

JULY 8, 2014

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. How to be a Google+ Success.

Google 80

Google Social Networks Network Marketing Communities 80

Marketing Insider Group

AUGUST 30, 2012

Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. So in this post, I will review the most popular articles this year on the topics of social media and search engine marketing. For my 3-year Twitter anniversary, I shared my own to tips for using one of my favorite social media channels.

Social Media 100

Social Media Media Social Networks Buyer's Journey 100

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. He actually said to me, “No one searches at Google for a recruiting firm.” This is a very successful company. Yes, I’m tragically connected .

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Go Beyond SEO

FEBRUARY 20, 2023

Facebook follows closely behind, with 62 percent of firms holding a social media presence. This platform allows you to share related trends and articles, advertise to a targeted audience, and engage with followers. If your primary goal is professional development and networking with other attorneys, LinkedIn is the platform of choice.

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

NuSpark Consulting

SEPTEMBER 28, 2011

So here’s my method to be more efficient with my social media time. First, my toolset: RSS Reader from Google. Google Chrome. Accounts on LinkedIn, Facebook, Twitter, and Google+. A Gmail account to use Google’s Reader. Extended Share for Google Plus. RSS Share for Google Plus and Google Reader.

RSS 100

RSS Social Media Twitter Efficiency 100

NuSpark Consulting

SEPTEMBER 28, 2011

So here’s my method to be more efficient with my social media time. First, my toolset: RSS Reader from Google. Google Chrome. Accounts on LinkedIn, Facebook, Twitter, and Google+. A Gmail account to use Google’s Reader. Extended Share for Google Plus. RSS Share for Google Plus and Google Reader.

RSS 100

RSS Social Media Twitter Efficiency 100

KoMarketing Associates

APRIL 2, 2012

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. While they were new and trendy, Google+ Pages had several flaws. However even though Google claims 90 million Google Plus users and a 60% engagement rate, these numbers feel suspect. minutes in December.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

KoMarketing Associates

APRIL 16, 2015

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google AdWords Features History. Google Analytics Release Notes.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

Marketing Insider Group

FEBRUARY 10, 2014

Despite beating Wall Street and analyst expectations for revenue in its first quarter as a public company, Twitter shares got beat up last week following their earnings announcement. But I don’t think it;s time to stick a fork in Twitter yet. Twitter Announced Their First Quarter Earnings. Twitter reported $0.02

Twitter 100

Twitter Blogger Linkedin Network Marketing 100

Go Beyond SEO

FEBRUARY 20, 2023

Facebook follows closely behind, with 62 percent of firms holding a social media presence. This platform allows you to share related trends and articles, advertise to a targeted audience, and engage with followers. If your primary goal is professional development and networking with other attorneys, LinkedIn is the platform of choice.

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Biznology

JULY 22, 2014

For most, Google+ is an antisocial network. Over the last few weeks I have been writing almost exclusively about Google+: Google+ on its third birthday and How to be a Google+ success. And now, here’s my third article. Google+ did no such thing. ” might be what Google thought.

Google 80

Google Communities Network Marketing Youtube 80

Convince & Convert

OCTOBER 30, 2014

What do you want from social media today? I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. And social media is a great way to promote your work and attract people to it. Do you know the typical audience of each social network?

Social Media 168

Social Media Media Content Social Networks 168

Stevens & Tate

SEPTEMBER 9, 2022

If you don’t have a website or pages on social networks, odds are they will stumble upon your competitors instead. This means using strong keywords and earning links from outside sources to boost your SEO rankings, which, in turn, will help make it easier for people to find you when doing Google searches.

Inbound Marketing 96

Inbound Marketing Advertising Agencies Top of Funnel Multi-Channel 96

Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. In the tech world, this isn’t the first time for an entire social platform to disappear. Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Contently

NOVEMBER 8, 2016

I reached out to five tech companies for this story: Facebook, Twitter, Snapchat, Medium, and WordPress. At this point, Facebook, Twitter, and Snapchat are practically publishing platforms, even if they may not define themselves that way. Snapchat and Twitter ignored my interview request entirely.

Facebook 162

Facebook Social Networks Advertising Mediums Mobile Advertising 162

Oktopost

NOVEMBER 30, 2023

Dark social may sound sinister, but in reality, it’s one of the most common occurrences in our everyday lives. Have you ever shared an article with your best friend via WhatsApp? If so, that share constitutes dark social. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

Google 100

Google Tips Digital Asset Management Best Practices 100

Biznology

JULY 29, 2014

Google+ Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially. Does Google Know how Money Plus Is? That’s powerful.

Google 80

Google Network Marketing Social Networks Communities 80

RebelMouse

MAY 18, 2021

In order to give you as accurate data as possible we track three different types of pages: Regular post pages: These are articles that are viewed on your website (mobile, desktop, or tablet) AMP pages: These are articles that are viewed in Google's AMP format.

Stats 52

Stats Social Networks Analytics Facebook 52

Contently

JULY 8, 2016

Justin Davis managed to write an article about the future of New York City that was neither a cotton-candy-if-you-can-make-it-there love letter to the city nor a millennials-ruin-everything burn piece. The Ringer: More Proof That Twitter Needs an Edit Button. And is every social network destined to become Facebook?

Twitter 62

Twitter Class Social Networks Network Marketing 62

Convince & Convert

OCTOBER 5, 2011

Let me get this confession out of the way first: I’m kind of a Google fangirl. So I was pretty excited when the search giant announced Google+, their foray into social networking. Google+ has default circles to get you started, labeled “Friends,” “Acquaintances,” “Work,” and “Following.” First Impressions Matter.

Segmentation 117

Segmentation Google Autoresponders Ideal Customer Profiles 117

Buzz Marketing for Technology

MAY 7, 2013

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides the sales person a platform for sharing value, which builds reputation and affinity for the seller.

Top of Funnel 100

Top of Funnel Social Media Media Thought Leadership 100

Outbound Engine

APRIL 28, 2020

Do you have a process for selecting your content to share on social media? There’s more to sourcing content than just randomly posting links or retweeting articles. You have to determine which content is appropriate for your audience, brand, and chosen social networks. Want to improve your strategy? Start Sharing.

Social Media 124

Social Media Media Tips Best Practices 124

Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Optinmonster

MAY 16, 2023

Off-page SEO is crucial in demonstrating your website’s expertise, authoritativeness, and trustworthiness (E-A-T) to Google and other search engines. Search engines, like Google, value these endorsements and use them as an SEO ranking factor. Google regards such links highly as they indicate trust, appreciation, and endorsement.

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75

Kevin Indig

MARCH 28, 2023

Kevin Indig • 7 min read The 10 SEO ranking factors we know to be true Google only confirmed 10 SEO ranking factors publicly in its history. In this article, I narrow in on what’s true and what’s speculation, how important each SEO ranking factor is, and the evidence we have for it. Let me explain why.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Sprout Social

AUGUST 16, 2016

To get the most out of your social media shares, there are a few key elements that you need to optimize. Take the time to do this so you can be sure your content looks great on social networks and in search results. Twitter Cards. — Twitter (@twitter) July 20, 2016. owZARq35Na. seconds versus 2.5

Social Media 108

Social Media Effectiveness Media Social Networks 108

Sprout Social

JANUARY 9, 2017

Let’s take a look at each major network and see what we found on the best times to post on social media: Jump to Facebook. Jump to Twitter. Jump to Google+. billion monthly active users , Facebook is king of social media. Best Time to Post on Twitter. In fact, Sprout Social’s 2016 Q2 Index discovered 34.5%

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Convince & Convert

NOVEMBER 16, 2016

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. Google’s algorithm is designed—and is constantly being tweaked—to find and rank high-quality, useful content for each search query. The entire purpose or goal of a social network is sharing. Court Admiration.

Social Media 167

Social Media SEO Media Lead Scoring 167

Convince & Convert

JANUARY 2, 2014

So here are our best and most practical ways to see a big impact from your actions on social media: 1. Share Images on Twitter: Increase Retweets by 150%. We often share our blog posts multiple times on social networks, for a few difference reasons. A/B Test on Social Networks. Share Content More Than Once.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Sharpspring

AUGUST 24, 2022

I often use a really simple Google Sheet to stay organized – the 2 most important tabs are Master where I track topics that are pending or ongoing, and Ideas , where I list the content ideas we come up with. Google Search. These are searches that Google thinks are related to your search query and I’d record them in our sheet as well.

Generation 115

Generation Content Lead Scoring Lead Ranking 115

Parse.ly

MARCH 7, 2019

Articles about Arts & Entertainment, and Music in particular saw the biggest drop by percentage, 71% and 65% respectively. These cross-over stories also rank higher on our “demand” metric , meaning that per article they get higher pageviews. By comparison, Facebook sent 15% and Google sent 29%.

Product 107

Product Traffic Facebook Content 107

Buffer

DECEMBER 3, 2018

Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. Luckily for us, big social networking sites often share updates on exactly what their algorithm prioritizes. Part II: Inside the Twitter algorithm. Table of Contents. Brian : Hi everyone!

Social Media 111

Social Media Media Social Networks Linkedin 111