Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year! From Andrea Cruz : Google Customer Match Expands to Include Targeting by Phone Number & Address. Connect with us on Twitter.

SEO 58

The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s

Trending Sources

Two Killer Google+ Mistakes

Digital B2B Marketing

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Here is why: There is no Google+ identity.

Google 135

The 15 Best LinkedIn Pulse Articles On Marketing

Marketing Insider Group

So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. The 15 Best LinkedIn Pulse Articles On Marketing. ” And the article does a good job of laying out what Steve may have really meant.

Make your tweets beautiful with the help of the Twitter Cards Validator Tool

Biznology

I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool. Yes, that’s on me, but it should actually be on Twitter, too.

Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not.

Google 117

Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. Before I go into G+ as a social network or social media platform, let me remind you that not even Google calls G+ a social network, it calls it a “social layer” and an “authorship tool.” Is G+ Google’s Ellis Island ?

Google 102

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special?

Google 140

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. How can Twitter to used to support SEO efforts?

Google+ is an antisocial network

Biznology

For most, Google+ is an antisocial network. Over the last few weeks I have been writing almost exclusively about Google+: Google+ on its third birthday and How to be a Google+ success. And now, here’s my third article. Google+ did no such thing.

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Your Google SERP is who you are, and you need to take control of it.

Brand 88

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013.

PPC 83

18 Expert Guides to Using Google+ for Business

Webbiquity

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+?

Google 137

Help Google help you optimize your content for search

Biznology

It’s really hard to get Google’s attention. Google loves structured data. In a perfect world, we humans would be communicating in Extensible Markup Language instead of the unstructured data we kibitz on about in our sentences, paragraphs, and articles.

The future of Twitter is as a protected essential public utility

Biznology

Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation. SF: What’s your take on the future of Twitter? CA: Twitter isn’t going anywhere.

My 20 top social media marketing, search, and reputation business articles

Biznology

I went into the historical analytics of the Biznology business blog and used the Google Analytics records from all the way back in 2012 through to today and these are the twenty most successful by visitors. How to recover from Google Penguin and Google Panda.

Google+ is an island of misfit toys

Biznology

Google+ Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially.

Google 111

6 types of content your readers hate

Biznology

Consider Campbell’s Soup ‘s Twitter mistake when it tweeted a SpaghettiOs image in honor of Pearl Harbor Day. That way, readers won’t read the entire article only to see the label at the end.

Brand 77

Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Multiple articles point to brand pages as the solution. The problem is, Google+ Brand Pages are not the ticket to SEO success.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. Google Plus Tips, Tactics and How-To Guides.

Google 145

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” Twitter Tools.

What Your Business Needs To Know About Google+

Modern Marketing

by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. That issue is solved with the launch of Google+.

Google 107

Google demands your papers with the Hummingbird algorithm update

Biznology

Why is Google being such a dick? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot.

Paper 115

15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Twitter offers B2B marketers the chance to attract prospects, interact and engage with clients, increase brand awareness, better understand their audience and much more. Twitter offers B2B marketers another avenue to participate in conversations with prospects.

The Most Common Keywords Found in the Top-Shared Articles [New Data]

Hubspot

Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well. The Most Common Keywords Found in the Top-Shared Articles. Liked this article?

Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories

Hubspot

There was a ton of stuff that happened in the news this week -- it seemed like Facebook, Twitter, and Google rolled out a bagillion features, and I was struggling to keep up with it all amidst my other marketing duties.

Spending more time on SEO than adding value to Google?

Biznology

” Give Value to Google. Google Needs Copy and Content More than Inbound Links. Google Still Believes that Books Make the Library. While these beautiful sites shape change and reconfigure based on how you view them, they don’t help Google very much.

15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer.

Our Favorite Blog Posts & Articles for 2015

KoMarketing Associates

Here is a look back at some of our favorite blog posts and articles from 2015. 5 Lessons Learned from New Google CTR Data. For so long, we have accepted that a position one ranking in Google will generate a 20-30% CTR. Not an article per say but a Twitter update that inspired me.

CTR 33

Looking in Google’s funhouse mirror

Biznology

Google’s the worst boyfriend in the world! However, Google’s reflection isn’t a personal slight, it’s simply an emergent fractal representing how people actually search — for you — and not how you want them to. Related articles.

Use reviews on your blog to gussy up your Google search results

Biznology

If you’ve ever wondered how some search engine results come up with gold stars, those are called Google Reviews. They’re part of a special structured data coding, called schema, that tells Google which web site pages contain proper 1-5 star reviews.

SERP 58

9 Content Marketing Articles You Shouldn’t Miss

Marketing Insider Group

But before I do, I thought it would be a good idea to share some of the best articles this year on the topic. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. And 6 Social Media and Search articles you missed when life was too hectic.

38 Incredibly Amusing Twitter Bios

Hubspot

Unsurprisingly, a Twitter bio is equally challenging. to explain to the Twittersphere who I am, what I do, and why my Twitter is worth the follow? The basic Twitter bio above was generated here. We’ve seen enough “Actor/Entertainer/Jazz Pianist” Twitter bios, seriously.

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

First, my toolset: RSS Reader from Google. Google Chrome. Accounts on LinkedIn, Facebook, Twitter, and Google+. A Gmail account to use Google’s Reader. Second, download the following extensions from Google Chrome Store: G o to https://chrome.google.com/webstore. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. Extended Share for Google Plus.

RSS 74

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

First, my toolset: RSS Reader from Google. Google Chrome. Accounts on LinkedIn, Facebook, Twitter, and Google+. A Gmail account to use Google’s Reader. Second, download the following extensions from Google Chrome Store: G o to https://chrome.google.com/webstore. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. Extended Share for Google Plus.

RSS 74

Should you stop (organic) social media activity?

Biznology

Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes? Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.”

How to recover from the ravages of Google Penguin and Panda

Biznology

People are freaking out about the new Google Search. In the past, too, Google was a little desperate. Google really needed to allow a very nascent industry to mature. Google Search is people! Google SEO is the new Google AdWords. Related articles.

Advertising, Big Data, and Google’s Moves To Own It All

Digital B2B Marketing

Google just made two major announcements. When it comes to online advertising revenue, no one is bigger than Google. Google wants to be both. Announcement One: Google AdID. Announcement Two: Google Is Shutting Off Organic Search Keyword Data.

Should You Optimize Content for Google AMP?

Act-On

Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. What is Google AMP? It’s the product of a coalition of equals, technology companies and publishers, driven by Google. Major technology companies include LinkedIn, Twitter, Adobe Analytics, and WordPress. Google — Launched AMP in Search web results. Google also provides a cache that can be used by anyone at no cost. The Google setup is free.

How to Use Hashtags on Twitter With #Confidence

Marketing Action

I tried to explain Twitter to my father over the Christmas holiday. Hashtags are widely used on social media, but for this post we’ll focus on using hashtags on Twitter. Those are Facebook , Instagram , Pinterest , Tumblr , Google+ , Google Search , YouTube , Vine , and Kickstarter.