Outbrain

APRIL 26, 2021

Below you can see an example of high organic traffic to one of our web pages via the long-tail keyword “website promotion ideas”. The user is exposed to a popup inviting them to download an ebook on a similar topic to what they were reading about in the Help Center. See this example from our Help Center.

Lead Generation 29

Lead Generation Traffic Sales Qualified Leads Lead Scoring 29

PureB2B

APRIL 21, 2017

Every website they visit, every article they read, and every other online action can give you tidbits about their motivation and purpose. Why are they downloading your eBooks? This makes your SEO efforts more effective in reaching the right buyers who are closer to a purchase decision. Why are buyers reading your blog?

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

PureB2B

APRIL 21, 2017

Every website they visit, every article they read, and every other online action can give you tidbits about their motivation and purpose. Why are they downloading your eBooks? This makes your SEO efforts more effective in reaching the right buyers who are closer to a purchase decision. Why are buyers reading your blog?

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Hubspot

JUNE 27, 2011

In the early days--when pool companies weren't using PPC --the cost-effectiveness was relatively high. The company prioritized the questions it received most frequently and considered often-used keywords in prominent components of the blog article--like the headline! 5) Optimized for long-tail keywords.

Traffic 28

Traffic Long Tail Marketing Tactics Paid Search Agency 28

Hubspot

NOVEMBER 1, 2016

You can download our full ebook on SEO for schools here >> In contrast, a PPC campaign is fixed-time campaign that will have high upfront costs, but can get you quick, valuable returns. The more relevant your long tail keywords are to your personas, the more interested and qualified an audience you'll attract. On-page SEO.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Webbiquity

MARCH 24, 2022

Your level of industry expertise can be the factor that makes your visitors choose you over other vendors, making it essential for your website to effectively showcase your knowledge. You may start by creating an ebook that provides helpful information for leads. Showcase your expertise. Drive leads through premium content. In Closing.

Design 262

Design Marketing Websites Practices Lead Scoring 262

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Set your blog URL structure to include the keyword or category name along with the article title. Design an article page wireframe. Downloading an ebook or white paper. Publish Frequently.

Top of Funnel 292

Top of Funnel Paid Search Agency Companies Marketing Automation Services 292

Hubspot

MARCH 29, 2013

3) Identify a Long-Tail Keyword Phrase With High Search Volume. Long-tail keyword phrases are very targeted search terms, typically three words or more. Try to identify a long-tail keyword phrase, preferably something educational, that your audience would really benefit from learning. 4) Newsjack.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

FEBRUARY 1, 2011

But because of a few web projects I'm currently working on, it also got me thinking about how effective the pig-bludgeoning attitudes and tactics of the Birds are when it comes to building out effective web content. Just like spending time on a blog article or website offer can be if it doesn't have a target. Myself included.

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Optinmonster

FEBRUARY 10, 2024

There are tons of tips on how to do this, but here’s a good article that will help you speed up your site. Integrate long-tail keywords on your content. Grow your search traffic by using multiple “long-tail keywords” as they are easier to target (because they are less competitive). Use #hashtags effectively.

Blogger 87

Blogger Long Tail Marketing Opt-out Opt-in 87

Directive Agency

APRIL 22, 2022

And today’s article will go over the differences between SEO enterprise solutions and SEO for small and medium-size businesses, what the key differentiators are, and what kind of tactics you need to use for enterprise SEO. . We will talk about all of this further in the article. . Long-tail vs. short-tail keywords.

Enterprise Management 52

Enterprise Management SEO Long Tail Marketing Thought Leadership 52

Hubspot

JULY 19, 2011

Google Alerts are emails sent to you when Google finds new results -- such as web pages, newspaper articles, or blogs -- that match your search terms. ” Analyzing tags is a very manual process and can take some time, but your long tail traffic will benefit from terms that, over the long haul, can be a fire hose that's really cheap.

Social Media 28

Social Media Cost Per Click Campaigns PPC 28

Hubspot

APRIL 10, 2013

When conducting keyword research, many SEO professionals fail to capture high-value long-tail keywords with strong user intent. Your article could even have that exact title and would probably yield a very high conversion rate, especially if you provide valuable, actionable advice that fits these parameters.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

FEBRUARY 17, 2011

For social media to really be effective, it’s about understanding who the types of people are that would actually be interested in your product and then building relationships around these communities.". This 24-page ebook features tips and ticks from some of the world's best bloggers. Don’t Spam Social Media.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Optinmonster

APRIL 12, 2024

Are you using SEO effectively to boost your business? SEO Glossary: Terminology You Need to Know These are some of the terms you’ll see in this guide and in other articles about SEO. Here’s an example of an article we’ve had great SEO success with here at OptinMonster. This is an example of a huge SEO win.

Paid Content 88

Paid Content Lead Ranking SEO Lead Scoring 88

Hubspot

FEBRUARY 2, 2011

Eight months and not one suggestion to improve on-page keyword density, write a blog article, nothing ! These were long tail keywords and perfect targets to earn very high, page one, organic Google rankings. PPC can be a very effective way to generate leads and increase the potential for sales. Connect with HubSpot :

SEO 28

SEO Lead Scoring Lead Ranking PPC 28

Outbrain

JANUARY 3, 2021

Leveraging Long-tail Keywords. Long-tail keywords are groups of words or phrases that mimic regular speech, and they are all the rage in digital marketing. The days of “keyword stuffing” are long gone. The article should also satisfy the blog owner’s posting requirements, and include links to their own content.

High Quality Lead 34

High Quality Lead Paid Content Traffic Cost 34

Unbounce

MAY 24, 2021

Let’s say you’re searching for frameworks and tactics that can help you craft an effective content strategy. These are the image banners at the bottom of web pages you visit or the interstitial ad that pops up before you dive into an article. You’ve seen this before. Display ads make sure you’re never out of sight. .

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

accelerate agency

FEBRUARY 12, 2023

An effective strategy, whether developed in-house or through a professional SaaS SEO agency, is vital to achieving sustainable growth and success in the SaaS market. Search Engine Optimisation is still very much a relevant and effective strategy in 2023. How well do articles or posts answer reader intent? How do you do this?

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Online Marketing Institute

JUNE 30, 2009

Next, I use some anecdotes relating to the effect of delivering a white paper at a technology symposium, or having it printed in a trade journal versus having online, syndicated, and searchable for years and years.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

MARCH 4, 2010

jaybaer article: [link] [link] Jon Buscall This is great, Jay. effective social media campaigns that left no question of their effectiveness. It's important to educate businesses about the different permutations of business blogging, and measurement is going to part of that. JeffBullas.com How to measure social media.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

NOVEMBER 21, 2018

Diversify your production beyond just written content (blogs, ebooks, articles): 64% of marketers have increased their budget for videos, webinars, and live-streaming in the past year. Make a video rather than an article. A pillar page or piece is typically a comprehensive guide, post, or ebook on a broad topic.

Startups 93

Startups Organization First-Mover Advantage Webinar Metrics 93

BuzzSumo

FEBRUARY 21, 2017

Brian Dean of Backlinko has executed this content strategy to great effect. Long form content. Less is more’ refers to the number of articles published not the amount of effort involved. To compete in a world of content shock many publishers have adopted a high frequency publishing strategy, often over 1,000 articles a day.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

seo.co

FEBRUARY 11, 2021

In fact, it’s impossible to build a competitive brand that effectively engages customers without content. Lead magnets include things like ebooks, PDF downloads, white papers, etc. Speaking of email lists, email is a highly effective content investment. Email can be the most effective content medium. Why Content Writing?

Top of Funnel 98

Top of Funnel Content High Quality Lead Paid Search Agency 98

ClearVoice

JUNE 21, 2022

Marketers need a carefully crafted content plan to execute content marketing campaigns with clarity and effectiveness. In this article, we dive into the nitty-gritty of how to create a high-performing content plan so you have a clear framework to follow or build upon. It is your guiding compass and the foundation of your content plan.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

SnapApp

FEBRUARY 5, 2019

According to Nicolas Straut: “By targeting and ranking for less-competitive, long-tail keywords, we’ve drawn high-intent customers to our site and converted them with both quizzes and CTAs within highly-informative content.”. The marketing team at Fundera also uses educational, search-optimized content to attract inbound leads.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

The Lead Agency

AUGUST 1, 2019

You may also benefit from incorporating long tail keywords in your content, which are phrases comprising of three to five terms. People consume content differently and, while some prefer reading articles or blogs, others would rather watch videos. This can be done with just about any form of content you’ve created in the past.

Content Marketing 48

Content Marketing Planning Lead Scoring Lead Ranking 48

accelerate agency

JANUARY 10, 2021

And the majority of these marketers find that SEO and an optimized website help them achieve their marketing goals, with 75% feeling their SEO tactics are extremely effective in assisting them to achieve their marketing goals. . How well do articles or posts answer reader intent? . There’s no compound effect like with SEO.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

Hubspot

APRIL 1, 2019

Similar to the offers we create, we here at HubSpot have also found that more than 65% of the leads we generate from our blog each month come from older articles that weren't published in the last six months. Are you offering an ebook? Tell people what's inside that ebook. What about three years later? Optimize the image.

Landing Pages 78

Landing Pages Lead Generation Lead Scoring Lead Ranking 78

accelerate agency

AUGUST 10, 2021

And the majority of these marketers find that SEO and an optimized website help them achieve their marketing goals, with 75% feeling their SEO tactics are extremely effective in assisting them to achieve their marketing goals. . How well do articles or posts answer reader intent? . There’s no compound effect like with SEO.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Hubspot

NOVEMBER 10, 2015

For instance, as I was preparing to write this article, I saw this question from a friend on Facebook: "Who is the best dentist in Douglasville?". If you're a dentist's office, you should create content (blog article, video, etc.) These are usually long-tail keyword phrases, which are much easier to rank for.

Paid Content 28

Paid Content Long Tail Marketing Paid Search Agency Business 28

Hubspot

JULY 19, 2016

This is usually where the visitor gets access to whatever offer that landing page promised, such as a link to an ebook PDF. To learn about how to create a robots.txt file, you'll want to read through this article from Google Webmaster Tools. A thank-you page (i.e.,

De-duplication 28

De-duplication Google Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 7, 2011

Test the performance of different calls-to-action based on their placement on various pages of your website and within certain pieces of content like blog posts, ebooks, and webinars. Content Offers: Calls-to-action are made up of different offers, such as an ebook, a webinar, a free trial, etc. What about a combination of the two?

Paid Search Agency 28

Paid Search Agency Ad Frequency Landing Pages Lead Nurturing 28

Hubspot

MARCH 2, 2016

Taking the time to go through different exercises to help you verbalize and document how you can position your content to better connect with your personas and differentiate yourself from competitors will help you immensely when it comes to creating content to effectively convert qualified traffic into leads for your sales team.

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Hubspot

MARCH 30, 2013

In other words, the page a visitor lands on after converting on one of your landing pages -- and usually where they get access to whatever offer that landing page promised, such as a link to an ebook PDF. To learn about how to create a robots.txt file, refer to this article from Google Webmaster Tools.

Lead Scoring 28

Lead Scoring Lead Ranking Google Adsense 28

ClearVoice

JULY 17, 2023

These can come in the form of: Blog posts White papers eBooks Videos Podcasts Interactive content By consistently publishing helpful and engaging content, fintech companies can position themselves as industry thought leaders. A topic cluster is a collection of related articles or blog posts. This builds trust. Content distribution.

Work Management 94

Work Management Marketing Management Content Marketing Peer-to-peer 94

accelerate agency

OCTOBER 27, 2021

Relevant – you wouldn’t want to start reading this article about SEO, only for it to start talking about exercise routines half way through, would you? This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52