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The Cons of Living through a Coronavirus Crisis

Biznology

The phrase “cabin fever” is synonymous with “stir-crazy” — from the use of stir to mean “prison,” according to Wikipedia. This is an economic tsunami ,” according to Chief Economist Mark Zandi at Moody’s Analytics in a VOX feature story about the anticipated global economic catastrophe in March.

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Multicultural Marketing in 2020: Strategy, Best Practices, Campaigns, & Examples

Martech Advisor

Wikipedia calls it “the practice of marketing to one or more audiences of a specific ethnicity – typically an ethnicity outside of a country's majority culture, which is sometimes called the general market.” It is advisable to embed analytics across the entire omnichannel landscape to analyze performance in near real-time.

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Will Google be your new credit card?

Biznology

Image via Wikipedia. Let me count the ways: Near Field Communication (NFC) was in the Google phone and Google wants Android support for NFC chips to give it a leg up on using your phone to pay for things in physical stores. Mastercard and VISA certainly hope not, but Larry Page wants to be in your wallet. So, how might they do that?

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In-Demand Skills for the Modern Content Marketing Manager

DivvyHQ

This should involve deep scrutinization of your content’s titles, headers and meta tags vs. quickly filling out these fields to mark each as complete. You can definitely find a more efficient tool for streamlining your content marketing analytics. You might be down with split infinitives but maybe not infinite numbers.

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Tips for Next Gen Digital Marketing and PR Pros

Biznology

Photo credit: Wikipedia. They’ve got a good grasp of analytics. PR pros need to understand analytics (yes, that’s right – numbers!). People trust – and prefer to buy from – people who are known experts in their field. What’s the future of digital media marketing and social public relations? What’s the right mix?

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Mobile App vs Mobile Website? What’s better for you? 14 decision makers

Biznology

Photo credit: Wikipedia. ANALYTICS FRIENDLY: Tracking clicks and behavior is as simple (and insightful) on a mobile site as it is on an old-fashioned webpage. Let’s farmer needs to access crop data from a remote field? The numbers show marketers are rushing into mobile. For a mobile website, there is no approval process.

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Have you created a waking dream for your customers?

Chris Koch

Image via Wikipedia. For example, in the three categories I’ve looked at so far (there are six categories altogether), we have one company using analytics to predict customer buying patterns (and this ain’t diapers or laundry detergent, ladies and gents—we’re talking six-figure jumbles of complex products and services here).