Remove Analytics Remove Display Remove Forrester Remove Research

Trending Sources

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. I found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report.

Buying Online Display; Click-through Rate & Conversion Considerations

NuSpark

The online display industry has gone through significant changes over the years. If you are running display campaigns, and showing a typical 80-90% bounce rate, you have a reason to be concerned. Keep in mind these considerations: You’re really buying impressions with display.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. SEO Research and Stats.

20 (More of the) Best SEO Guides, Tips and Insights of 2011

Webbiquity

Ray “Catfish” Comstock explains how to divide the SEO data analytics process into three main phases–performance reporting, opportunity identification (e.g., SEO remains the most cost-effective way to drive website traffic.

SEO 73

10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014

Modern Marketing

The shift is a result of the evolution of CRM, marketing automation, cross-channel analytics, and data management. Research shows that marketers are not sure about the payoff of a segmented versus individualized approach. Joanna O’Connell , Director of Research, AdExchanger.

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. Some of it is direct marketing, such as email, display, and PPC search.

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

According to MarketingSherpa research, 64% of B2C and 48% of B2B marketers send out some automated version of this. When someone leaves their website, they’ll be able to display relevant content as the prospect reviews other sites. This year I've been talking a lot about Nurturing.

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013).

Stats 54

CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Modern B2B Marketing

Google’s Display Benchmark Tool reveals that 99.4% A 2015 study by Forrester Research, “The Contextual Marketing Imperative,” revealed large gaps in delivering personalization.

CMO 50

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

According to Forrester , 50% of content from enterprises is not even being used. Some research has determined that on a B2B site, as much as 80 percent of the content is never seen! . Dig into Google Analytics and see what has been working for you.

Best 92

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013).

Stats 56

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

through Ping.fm [[link] how to specify which of your friends’ photos display on your Facebook profile page, how to create quizzes, block ads and more in this helpful post. Facebook Stats, Facts and Research.

Lead Generation Tweaks for Building a Better Sales Pipeline

IKO-Systems

Or perhaps you’ll align display ads with email messaging and custom calls. Predictive data analytics solutions can give you the time back to your people. Speech analytics monitor sales conversions plus flag keyword for later review.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

According to our research, print may have hit bottom. Do your research, find out what your competitors are doing and what they’re not doing. I'd pick original research, personalization and interactivity. B2Bers, especially, seem to like stats and research and numbers.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013).

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program.

The Ultimate List of 2012 Email Marketing Stats

Hubspot

Research,” “interview,” and “video” scored above average for opens, but below average for clicks and click-to-opens. 35) 8 in 10 people say the marketing emails they receive go mainly into their primary personal email account, displayed alongside their personal emails.

Stats 57

Mastering modern marketing technology leadership over 2 intense days

chiefmartech

The massive innovation underway in this space will be on full display and will be an eye-opening experience unto itself. Both will address how the role of the marketing leader needs to evolve to achieve the right balance across technology, analytics, and execution.

CMO 9

Digital Marketing Glossary, Part 2

Marketing Action

Long, linear and deeply researched in a single topic. Data-centric and based on quantifiable research. The speedometer is the KPI: In a simple, unambiguous manner, it displays the information you need to make a judgment about whether your car is moving too fast.

How to Diagnose and Repair Rotten Lead Nurturing Workflows

Hubspot

Luckily, you can sniff them out with analytics. Using Analytics to Identify Rotten Lead Nurturing Workflows. Identify your poor performing campaigns by checking the following four metrics using your marketing analytics tools. Marketers “sent” emails in 1995.

What a Top-Notch Lead Management Program Looks Like

Hubspot

By using analytics to keep tabs of the content leads view and the interactions they have with your company, you can build a more relevant, personalized experience for each lead. Walk into any active sales room, and it’s easy to tell how time-intensive most sales operations are.

Lead Generation Tweaks for Building a Better Sales Pipeline

IKO-Systems

Or perhaps you’ll align display ads with email messaging and custom calls. Predictive data analytics solutions can give you the time back to your people. Speech analytics monitor sales conversions plus flag keyword for later review.

Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year. For marketers, the news is good overall.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Google Analytics. 10 Steps to More Scientific Social Media Marketing - Hubspot , November 2, 2010 I’ve spent nearly four years researching and analyzing social communications and contagious ideas for my Science of Social Media presentation. Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. The following are the top items from featured sources based on social signals.

B2B 0