The Point

DECEMBER 28, 2017

The guide features insights, projections, and opinions on current challenges, opportunities, and trends from 19 B2B marketing experts and practitioners, including leading executives from Marketo, Oracle, SiriusDecisions, and Forrester Research. You can download the entire guide here.

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

Terminus

JUNE 16, 2020

Display advertising is growing at a rapid pace. Forrester Research predicts that by 2017, online display ad spending will reach $28 billion. Display Advertising For Brand Awareness. Display Advertising For Brand Awareness. A Full Funnel Approach. Real Time Reporting.

Account Based Marketing 26

Account Based Marketing Top of Funnel Display Paid Search Agency 26

Martech

OCTOBER 28, 2021

If the user would reach your website while researching a topic, we would then map this topic to a first-party intent belonging to that specific account,” said Tabaran. Researching relevant keyword phrases and relevant locations are great ways to categorize your audience and craft an ideal customer profile (IDP). Define the intent data.

Top of Funnel 120

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 120

SpotMe Blog

OCTOBER 7, 2023

According to SpotMe research, a medical conference app is consistently rated by participants as one of the top three features of an event. Independent research firm reports : We’ve read reports created by independent research firms about the best event technology. Why Do You Need A Medical Conference App?

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Only B2B

FEBRUARY 16, 2022

According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Businesses may create leads through a variety of channels, including SEO, display advertisements, social media, and more.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

ViewPoint

MARCH 6, 2014

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Porch Group Media

SEPTEMBER 9, 2020

In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. In B2B, increases in spend were expected by a slightly lower percentage of survey participants in categories such display, email, mobile, paid search and SEO.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Martech

JUNE 3, 2022

“This is a simple way to display those key metrics, especially when you’re reporting it to leadership,” she said. Buyers now do extensive online research before contacting sales, a trend that has accelerated during the COVID-19 pandemic. Source: Auseh Britt. Account-based marketing: A snapshot. What it is.

Account Based Marketing 119

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 119

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. programmatic digital display ad spending is projected to account for $115.23 of the digital display ad market, according to eMarketer.

Advertising Agencies 120

Advertising Agencies Paid Content Cost Per Thousand Advertisements 120

Martech

APRIL 26, 2022

You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise. What variables come into play? What kind of return can you expect from your investment?

Account Based Marketing 97

Account Based Marketing ABM Paid Content Cost 97

Outreach

JANUARY 12, 2021

Forrester names Outreach a sales engagement leader. The Forrester Wave™: Sales Engagement, Q3 2020 report was the first major research report ever released in the sales engagement category. In it, Forrester named Outreach as a “Leader” in sales engagement, earning the highest score possible in 11 criteria.

Outreach 75

Outreach Forrester Top of Funnel Conference 75

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here.

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

Terminus

JANUARY 31, 2023

Terminus is ahead of the B2B curve in its vision to enable audience targeting and privacy compliance in the post-cookie world,” The Forrester Wave : B2B Advertising Solutions, Q3 2022 report said. The Forrester Wave evaluated 14 category providers according to current offering, strategy and market presence.

Advertising Agencies 20

Advertising Agencies Advertisements Advertising Forrester 20

Outreach

JUNE 22, 2021

Now, your reps are no longer expected to remember ALL the information they learned in sales training, which (based on research) was never possible in the first place. Or they might bring up our position on the Forrester Wave report. This cuts down on research time after the fact or emailed questions to you, as their manager. —.

Work Management 89

Work Management Marketing Management Outreach Sales Cycle 89

Madison Logic

MARCH 31, 2021

Independent research across multiple channels and trying to rationalize those findings across the buying committee. That means clear visibility into what’s working best to engage across content syndication, display, and LinkedIn at each stage of the sales cycle. Potential customers don’t consume information in just one location.

Top of Funnel 52

Top of Funnel ROI Multi-Channel Sales Cycle 52

Madison Logic

JUNE 28, 2023

Include industry research from reputable analyst firms, technographic data, and customer feedback. For example, if Company A fails to emphasize the scalability and flexibility of its solution, another marketer can create a display ad highlighting those attributes of their solution.

Ideal Customer Profiles 52

Ideal Customer Profiles Multi-Touch Attribution Campaigns Multi-Channel 52

6sense

DECEMBER 9, 2021

This is incredibly helpful, as it adds key insights into who is researching your category, who is reading reviews on your competitors, as well as who has been clicking around your website—the latter being the company’s most important digital asset and largely untapped resource.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Atomic Reach

FEBRUARY 14, 2019

According to research conducted by Forrester , there will be a greater than 300% increase in investment in artificial intelligence in 2017 compared with 2016. As displayed above, 28.57% of responders spend between $0 - $9,999 on mar-tech in a given month. But, why is this important? But, what is a Marketing Technologist?

Marketing AI 81

Marketing AI Allocation Budget Programs Paid Search Agency 81

Choozle

MARCH 18, 2020

” Some publishers allow for companion banners to show during the audio ads, so if you have display creative that fits with your message, make sure to include it. Unlike traditional radio advertising, programmatic audio advertising enables data-driven targeting to reach audiences that extend beyond display or video advertising campaigns.

Advertisements 52

Advertisements Advertising Mobile Advertising Click Rate 52

Madison Logic

OCTOBER 4, 2023

Adding to that, research shows that 90% of buyers ultimately report choosing a solution provider from their day one list. Gartner indicates that sales reps have just 5% of a customer’s time in the B2B buying journey, leaving it up to marketers like you to convey the solution story and secure buy-in from the entire buying committee.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Sana Commerce

DECEMBER 6, 2021

And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. Buyers require product features to be comprehensive and display clear images and videos to help them make the right purchase. Case study: Reagecon.

B2B 52

B2B Marketing Management Case Studies Paper 52

The Customer

MARCH 30, 2021

As a technology analyst and research leader at Forrester, I was in the thick of the rise of smartphones, tablets, phablets, etc. After the novelty of having a new device with a great display wore off, it was basically an expensive paperweight. Prior to Atlaas, Carl was Vice President and Group Director at Forrester Research.

Branding 52

Branding Brand Identity Loyalty Forrester 52

DemandBase

JULY 16, 2020

With 66-90 percent of buyers doing their research before they reach out (Forrester), it’s important to understand what your target accounts are researching off-site and take action on that insight. Including evidence of research relevant to their business is the most effective way to do so.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

LeanData

OCTOBER 5, 2021

In the GTM tech space, this summer has displayed what Rosenberg called “mayhem.” If there was ever any doubt before the pandemic, it’s been erased now. Hybrid/virtual selling is an accelerant. How hybrid? Well, Sales is even investing in MarTech! From July through September, he counted 3 unicorn announcements and 10 separate acquisitions. .

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Inbox Insight

DECEMBER 4, 2018

By 2019, programmatic advertising will most probably account for about two-thirds of the world’s digital display advertising ( martechcube ). Programmatic ads have an industry-wide standard of 16% fraud – which is lower than other display ads ( Digital Marketing Institute ). ANA/Forrester ). Why is this? Brand safety.

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

Madison Logic

AUGUST 26, 2020

Forrester Research Principal Analyst Mary Shea predicts that because of COVID-19 and social distancing, face-to-face interactions in a sales cycle will decrease to 5-15% of the total engagement a seller has.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

PureB2B

MAY 30, 2022

Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. On top of the mentally demanding work, SDRs also handle a ton of administrative tasks, manual research, and other non-selling activities. Custom Content Creation.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

Convince & Convert

JUNE 2, 2013

Forrester Research suggests that word of mouth is part of 80% of all purchase funnels. New research from Google shows that social media is very much an awareness-building vehicle , and less so a purchase-driving tactic. Is social ineffective or just invisible? consumer’s purchase path.

eCommerce 150

eCommerce Social Media Tactics Word of Mouth 150

Moz

JANUARY 14, 2020

Online PR and display deliver conversions. We saw correlations with Average Order Value from websites that got higher than average referral traffic (0.34) and I can’t believe I’m going to write this, but display correlated with a conversion success metric, Average Order Value (0.37). Race back up to the top! Efficiencies of scale.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Buzz Marketing for Technology

SEPTEMBER 12, 2012

According to Forrester Research, the top six reasons for abandoning a cart before making a purchase are: Shipping and handling costs are too high (55%!). The list of variables that create a good (or bad) checkout experience goes on and on. Wasn’t ready to purchase the product. Wanted to compare prices on other sites. Test everything.

Forrester 100

Forrester Pricing Price Comparison 100

Webbiquity

OCTOBER 13, 2010

Along with the monitoring and alert features you’d expect, Trackur also includes a proprietary algorithm for displaying the influence and reach of individuals discussing your brand or topic—so you can focus on power users and ignore trolls and spammers. Several pricing options are available, most under $500 per month. Tweet This!

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Hubspot

AUGUST 30, 2023

HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. HubSpot’s research says that sales professionals spend 2+ hours daily to automate repetitive tasks. Outgrow ’s research claims that companies saw a 67% increase in sales after implementing chatbots. “I

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Inbox Insight

AUGUST 12, 2019

Nurturing your active leads is almost as important as acquiring them in the first place, with a recent Forrester report finding that lead nurturing generated 50% more qualified leads at 33% less cost. But before you hang up your coat, here’s a collection of lead nurturing best practices worth exploring. Reading time: 4 minutes.

Lead Nurturing 81

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 81

Vidyard

MAY 26, 2015

In research conducted by Forrester in 2013 on how marketers manage performance, only 10% of respondents felt that their marketing teams were effective at using data analytics to make decisions. More than half (61%) admitted that most of their data work went into reporting on how they did.

Work Management 51

Work Management Marketing Management Word of Mouth Paid Search Agency 51

KEO Marketing

JUNE 16, 2016

Because of this, brands need to move away from the slick 30-second commercials and flashy trade show displays and begin to connect with their audiences on a more personal and meaningful level. Here are three attributes that brands must embrace in 2016. Customer Experience. Customer experience extends far beyond just using the product.

Brand Identity 48

Brand Identity Branding Ethics Trade Show 48

Digilant

NOVEMBER 19, 2020

In 2021, programmatic digital display advertising is projected to reach just under $80 billion in the US. Companies like Forrester Wave, Digiday, and Gartner release lists of top DSPs based on a variety of factors. As you continue researching digital advertising companies.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Advertisements Advertising 52

Convince & Convert

JANUARY 18, 2011

According to Forrester Research, U.S. Retweets, Facebook shares, Diggs, Stumbles, and now Linkedin shares are badges of honor, displayed proudly atop each blog post like family crests of feudal lords. These are the ways social media is different. But in other ways, it’s largely the same. Market Size.

Social Media 119

Social Media Media Digg Opt-in 119