Remove Analytics Remove Custom Publishing Remove Social Networks Remove Viral Marketing
article thumbnail

3 B2B Marketing Strategies to Double Down On

Marketing Insider Group

Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads.

article thumbnail

How social media consistency drives business results

Sprout Social

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Build an audience Going viral on TikTok was an impressive milestone for Figo. But Bridgett pointed out virality wasn’t their number one priority. In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 integrations to get more from your social media management platform

Sprout Social

This situation, unfortunately, is common—one that results in lost customers and lost revenue. A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Many companies prioritize customer service. Q: How do you currently manage incoming leads from social media?

article thumbnail

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? Affiliate sales support independent publishing. I think the same is true for SMS.

article thumbnail

13 social listening tools for your brand in 2023

Sprout Social

Imagine being able to see into your customers’ minds to get a sense of their values, interests and motivations. While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. The social listening tools are part of a custom-built plan for enterprise users.

Tools 104
article thumbnail

Understanding and exploring core social media features

Sprout Social

Here are some of the common features of social media that brands leverage to engage with their audience. Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor.

article thumbnail

Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Reach prospects and returning customers. But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. As a result, they have a direct view into customer preferences thanks to social data.