The 29 Best Web Analytics Tools
JANUARY 31, 2017
Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.
Measuring Year-End Marketing KPIs – Where’s the Data?
DECEMBER 4, 2015
Not all web analytic tools will provide historical data beyond 90 days. In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. Conversion Rate.
A Really Useful B2B Marketing Benchmark Report from Optify
FEBRUARY 4, 2013
Also, my personal observation is that reported benchmarks for basic email metrics like open rates, click rates, and conversion rates are usually far higher than the norm. Some of the key findings that I found most useful include: * Web traffic is seasonal.
5 Ways to Use Paid Search & SEO Together
MARCH 17, 2015
Conversely, SEO is relatively cost free, but optimization efforts can take a long time to impact organic rankings. Use Google Analytics and Google Webmaster Tools to see what keywords are driving visits to your site. Use your Adwords tools to determine if the traffic volume is worth the cost. If you’re not on the first page of the rankings, its even less likely you’ll get the traffic you’re looking for.
5 Takeaways from Search Marketing Expo Advanced 2014
JUNE 19, 2014
You can no longer ignore the valuable traffic and conversions that come from mobile users. There are lots of informative speakers and workshops that share actionable insights for any business trying to drive online conversions.
How to Get the Most Out of Google Analytics
JULY 13, 2012
Google Analytics , (or GA for those in the know), is the true alpha male of its division – The name has become synonymous with free web analytics tools. However, fear no more, here are 5 custom Google Analytics reports that will make your life easier (and revenue greater). Of course, you can fine-tune these goals once you are more comfortable with GA, and adapt them to lead/sales conversion types, define conversion funnels, etc. Traffic Sources.
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
CR: Conversion Rate is the number of visitors to a website or recipients of an email who take action beyond viewership. GA: Google Analytics i s a website and analytics reporting service created by Google that gives you various statistics in regards to website traffic.
Attribution for the Assist
APRIL 16, 2014
Starting the attribution conversation is the first step in accurately measuring your ROI [Tweet this] and getting better insights into which channels actually work for you. Analytics / Big Data Digital Marketing Online Advertising / SEM / Display SEO
3 Reasons Why SEO & PPC Are More Powerful Together
OCTOBER 10, 2014
Both digital strategies require research, analytics and weekly, if not daily, management. PPC still gives you the top two or three listings of page and having more visibility and page domination will ensure more traffic, leads and business. Take advantage of the quick-turnaround results in PPC by testing additional keywords to understand which produce more clicks and conversions. PPC remarketing campaigns help drive conversions for ALL campaigns.
How Cookies & Website Tracking Tags Can Help Grow Your Biz
DECEMBER 9, 2014
Some might find this a bit creepy, but in the online world, it provides advertisers with a unique ability to tailor relevant messages to visitors, which helps to drive more conversions and sales. Google Analytics – The most important tool for not only tracking tags, but your general website traffic as well. Resources SEO/SEM Small Business Marketing ad pixels ad tags advertising analytics Online Advertising
The 17 Best Social Media Management Tools
MARCH 27, 2017
Publish posts across social networks and accounts; analyze trends and sentiment with analytics; monitor brand mentions; and automatically trigger customer service cases and tech support tickets. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:
How One SaaS Company Doubled their Lead Volume from Paid Search
JANUARY 31, 2011
So it adopted an A/B test strategy with the campaign’s landing pages, testing new copy or design (never both) head-to-head against the existing pages in order to increase the number of conversions. B2B Marketing Demand Generation SEM search marketing paid search PPC search engine marketing
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. The analytics tools built into social networks provide a bit more detail, though only within their own platforms.
Measuring Year-End Marketing KPIs – Where’s the Data?
DECEMBER 26, 2016
Not all web analytic tools will provide historical data beyond 90 days. In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. Analytics for Facebook has been around for quite a few years so it should come as no surprise that it’s got a lot of bells and whistles under the hood. Conversion Rate. Website Analytics.
How to Perform an Onsite Audit for SEO, Part 3: Take Action
JULY 2, 2015
Expert Tip : Consider adding annotations in Google Analytics as you make improvements and changes to your site. The fruits of your labor may take weeks or even months to test out and become evident in the form of rankings and traffic. Examine your analytics for internal links.
The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
MARCH 7, 2017
If you are getting good traffic but poor conversion you can test out different pages on your website to see which gets better conversion. I love the analytics and insights I can capture about my communities, client communities and their competitors.
B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
Modern B2B Marketing
JULY 23, 2009
The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. This is because — all other things being equal — there are few conversions in a given time period on which to optimize.
What Should You Know About Keywords – The Long and Short of It
JULY 12, 2013
Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
WPO is about capitalizing on these trends, so learn how to integrate your social media, search, SEM, content marketing and other interactive marketing and PR efforts to optimize your web presence here in some of the best articles and blog posts on (shhh!
What is the True Value of Social Engagement?
APRIL 10, 2014
For example within Google Analytics we can segment our traffic to come from different social channels like Facebook. If you don’t have the tracking set up or you don’t have any transactions or leads, you can go back one step further and use your average Conversion rate through your other channels and figure out the number of transactions/leads you should have based on the number of clicks you are getting to the website.
The 26 Best All-in-One SEO Tool Suites
JANUARY 19, 2017
Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. 7) Authoritas (formerly Analytics SEO). 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:
MozCon 2013: The Recap of all Recaps
JULY 19, 2013
They rightfully hype MozCon saying, “for three days, we bring you amazing, future-thinking content from industry leaders, deep diving into SEO, social media, marketing analytics, content strategy, data science, and so much more. Throw Out Best Practices, Double Email Conversion: by A.
The 15 Best Audio and Video Editing Tools
APRIL 4, 2017
According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 23: The 29 Best Web Analytics Tools. #24:
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. This approach isn’t SEM (paid search) though SEM is a key component of a wider WPO strategy.
Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
JUNE 14, 2011
Here’s a recap of a few of the key sessions and conversations from the summit. But few companies have sufficiently sophisticated analytics in place today to do this properly. • Use knowledge gleaned from analytics to scale up what works and kill what doesn’t.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
What is the source of the largest share of social traffic to websites? (It’s 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.
26 Awesome Search Engine Marketing Guides
SEPTEMBER 30, 2014
Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?
25 of the Best Web Presence Optimization Guides of 2012
MARCH 11, 2013
Kaci Bower reports on MarketingSherpa research showing that “while three quarters of organizations think integration of SEO and social is essential,” less than half of marketers are integrating these tactics (much less content optimization, PR and SEM).
12 Essential LinkedIn Groups for B2B Marketers
JUNE 13, 2013
Members of this group engage in daily discussions about relevant digital marketing topics such as content marketing, social media marketing, site traffic, lead generation, email marketing, and more. SEO SEM Social Media (Digital Search & Internet Marketing) – 61,435 members.
The 15 Best Content Distribution and Amplification Tools
MARCH 23, 2017
A premium account provides analytics and wider exposure. Reach an engaged audience through Outbrain’s pay-per-click model and grow traffic to your articles, blog, and mobile-optimized or video content. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:
3 Top Takeaways from SMX West 2015
MARCH 19, 2015
Because the site that is listed there, is going to get that traffic and #1 won’t mean anything in terms of traffic. For businesses, you need to understand how this will impact your website traffic. Conversions. Smarter Attribution with Google Analytics.
10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
MARCH 23, 2015
LinkedIn, retargeting, and other industry-focused advertising tend to work best, because they allow you to most directly target appropriate industry audiences, which leads to more conversions, higher click-through rates, and lower cost per download.
THE HACKIES: Hacking a technology stack for local presence management
APRIL 11, 2017
3) Attributing Online Traffic to Store Visits. In order to convert online traffic to in-store visit, brands must have technology that speaks to the strategy. Conversational Commerce.
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
Which network drives half of all social traffic to B2B websites and blogs? 31% included conversion rate optimization. 60% of all social media traffic to business to business websites come from Facebook, Twitter, and LinkedIn. 5 SEO and SEM Statistics.
Digital Marketing: The 7 Essential Channels
AUGUST 24, 2015
The tools in the digital marketing toolbox include websites; search engine marketing (SEM) – which is an umbrella term that includes search engine optimization (SEO) and paid search – as well as online display advertising; social media marketing; mobile marketing; and email marketing.
6 SEO Tools to Analyze Your Site Like Google Does
JUNE 5, 2012
For example, this tool not only gives you an overall link grade, but even tells you which links are sending traffic your way -- because inbound links are important for both SEO and lead generation ! It looks at landing pages, conversion forms, email marketing, and social media.
How to Create PPC Ads People Will Actually Click
AUGUST 2, 2013
The most effective way to qualify your traffic looking to make a transaction is by including price explicitly in your ad. Chris Darabi is a Senior SEM Analyst for National Positions, an internet marketing company that specializes in PPC advertising.