Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. The analysis covers 141 AEC firms, representing a combined revenue of nearly $40 billion and more than 60,000 employees. Want to read the full report? Want to read the full report?

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Rev

NOVEMBER 8, 2023

Those lost sales opportunities can actually be great learning experiences if you take the time to conduct a win/loss analysis. What’s a win/loss analysis? Win-loss analysis (also called lost sales analysis) systematically identifies patterns in lost sales opportunities.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

Contently

AUGUST 18, 2021

Judging by our research, that’s causing a problem. Using StoryBook, which integrates Voice and Tone data from IBM Watson, we scored the brand voice and tone of every piece of content in our report across five traits: agreeableness, conscientiousness, extraversion, emotional range, and openness. Scores range between 0 and 1.)

Studies 197

Studies Brand Identity Branding Lead Scoring 197

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 98

Research Case Studies Case Study Skype 98

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. This practice is just wrong.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Customer Experience Matrix

APRIL 1, 2020

While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going. They report that total retail demand fell by 86% by the end of March and even online revenue is down 73%.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Hinge Marketing

NOVEMBER 9, 2022

In our most recent study of buyer behavior, we see that reputation ratings across the industry continue the decline that began more than five years ago. Our analysis also uncovered opportunities to become more relevant and valuable to public-sector buyers. About the Research. But there is an upside.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/loss analysis questions.

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

Marketing Insider Group

DECEMBER 3, 2020

When you arrive at the Report, select “United States” from the Region filter. However, this isn’t an analysis of the B2C Retail audience, which is why Store Management is tucked neatly in the middle of the list at number 4. According to research from emarketer , total retail sales will drop 10.5% By selecting the U.S.

Analysis 229

Analysis Budget Programs B2B Work Management 229

NetLine

APRIL 11, 2024

Fresh off of our recognition at the 2023 KIller Content Awards , we’re thrilled to announce the latest edition of our award-winning annual report. Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. An Analysis of 6.2

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Excelsior Research

OCTOBER 4, 2022

What are social media case studies? What are social media case studies? Whether it is a simple case study or social media case study, companies always get a chance to learn from their own mistakes. This is what is presented in the case studies. In such social media studies, digital marketing is a base of all.

Case Studies 52

Case Studies Case Study Social Media Studies 52

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. What Is SEO Competitor Analysis? Your business might have done competitor analysis for everything from product development to marketing strategy.

Analysis 119

Analysis SEO SERP Domain 119

Top Rank Marketing

DECEMBER 8, 2023

Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Vision Edge Marketing

SEPTEMBER 12, 2023

Bert George, Richard Walker, and Joost Monster conducted an extensive analysis to determine whether strategic planning improves organizational performance. Their study found evidence of significant performance benefits related to strategic planning effectiveness. We concur with their conclusion that “simply having a plan is not enough.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Sword and the Script | B2B

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. The emphasis added below is mine. That’s old-school thinking from 20 years ago.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Tony Zambito

FEBRUARY 4, 2022

For decades analysis and insights have been report-oriented. Or some may say study-oriented. A report orientation often meant a heavy bent toward numbers. This orientation also is characterized by each report having an end. End one report and call for another. Towards analytics. Towards data.

Buyer Personas 219

Buyer Personas Correlation Fulfillment Analysis 219

Valasys

APRIL 11, 2024

The mission is to find the jobs that would be replaced by artificial intelligence and, based on this analysis, create action plans for retraining or improving the set of skills of workers in a constantly changing environment. A Big Data and Industry Expertise-Driven Strategy can be leveraged.

Marketing AI 40

Marketing AI Research Digital Transformation Class 40

Vision Edge Marketing

OCTOBER 3, 2023

Like explorers surveying uncharted lands, businesses conduct market research to identify potential customers, lucrative customer segments, and prospective new territories. Data integration platforms become the compass guiding them through this tangled data jungle, ensuring they collect a comprehensive dataset for analysis.

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Martech

MAY 6, 2022

That’s where effective reporting comes into play. Six ways email reporting builds your email program. Although it’s a key component of successful email marketing , email reporting can be a major challenge for many email teams. As I noted, email reporting is often something that marketers leave to the last minute.

Budget Programs 103

Budget Programs Work Management Marketing Management Planning 103

KoMarketing Associates

JANUARY 3, 2017

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list.

Analytics 243

Analytics CTR Google Reachforce 243

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. This type of content analysis isn’t easy. Let’s explore some fundamentals that will set you up for success and equip you to learn how to use insights and analysis to create content that reaches buyers.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Hinge Marketing

DECEMBER 11, 2019

According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Martech

APRIL 8, 2024

Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics. Can you describe a project where you used data analysis to identify opportunities for business process improvement? Here are a few examples: 1.

Business 102

Business Best Practices Marketing AI Forecasting 102

KoMarketing Associates

JUNE 18, 2019

There’s good reason to focus on informational content: The B2B buyer’s journey is only getting longer and more complex, according to Demand Gen Report. This is due to a myriad of reasons, but especially the fact that more time is being spent researching purchases and conducting a detailed ROI analysis. a purchase.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

KoMarketing Associates

JULY 17, 2018

Forbes Insights and Treasure Data recently conducted the “Data Versus Goliath: Customer Data Strategies to Disrupt the Disruptors” report and discovered that only 13 percent of companies express the highest level of confidence that they’ve taken the necessary steps to ensure they’re making the most of customer data.

Marketing Report 125

Marketing Report Enterprise Management Forrester Paid Search Agency 125

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. So let’s dive in and unlock the power of market research data. What Is Market Research? Market research is gathering and analyzing information about a target market. It aims to get answers to a specific research question.

Research 52

Research Paid Search Agency Business Analysis 52

Hinge Marketing

JANUARY 29, 2020

But that’s not a sustainable growth strategy in today’s marketplace…and the research backs that up. For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Hinge Marketing

APRIL 20, 2020

That is the conclusion of the Hinge Research Institute’s newly released analysis and Executive Summary of the Accounting and Financial Services segment of their 2020 High Growth Study. This analysis looks at over 200 firms with a combined revenue of over $15Billion and 95,000 professionals. It’s time to go digital.

Marketing Automation Services 98

Marketing Automation Services Peer-to-peer Service Sales Qualified Leads 98

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

SendX

JULY 1, 2021

According to a study by Qualtrics , improved customer experience (CX) has an overwhelmingly positive effect on business, with 94% of customers saying they are likely to buy again from a business with “very good” CX. And according to a study by Aberdeen Group , the top 20% of businesses using VOC data grew by 9.8x year-over-year.

Business 360

Business Template Customer Satisfaction Analysis 360

Contently

APRIL 11, 2019

To answer these, we at Fractl completed a comprehensive analysis on more than 1,400 content marketing job listings from Indeed.com between January 6-12, 2019. Our exploration included quantitative analysis of hard numbers and a qualitative text analysis. Further research could be useful to suss out the numbers.

Studies 165

Studies Work Management Planning Content Marketing 165

KoMarketing Associates

JANUARY 3, 2017

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list.

Analytics 201

Analytics CTR Google Reachforce 201

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Hinge Marketing

FEBRUARY 3, 2021

The Hinge Research Institute’s newly released 2021 High Growth Study: AEC Edition tells their story. The study opens with data that reviews the industry as a whole, comparing AEC firm performance and trends to other professional services industries. About the Study. Purchase the 2021 High Growth Study: AEC Edition.

Studies 77

Studies Peer-to-peer Marketing Budget Work Management 77

Sword and the Script | B2B

MAY 17, 2022

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. That analysis is how the research firm sets up a paper that compares the results of several surveys over time.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Why Market Research? Types of Market Research.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52