article thumbnail

Content Reporting and Analysis: The Tape Measure of Marketing

DivvyHQ

With today’s analytics technology, marketing teams can easily take content reporting and content analysis to the next level. But is this easier said than done?

article thumbnail

What Is Business Process Analysis And How Do You Use It?

Lake B2B

The post What Is Business Process Analysis And How Do You Use It? Customer Engagement Data Management Market Research business analysis in new product development business analysis process flow business process analysis business process analysis benefits importance of business impact analysi

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Types of SEO Analysis & How to Do Them (Step-by-Step)

Single Grain

Conducting an SEO analysis can yield important insights about how your site is performing and, thus, where to improve. But what exactly is an search engine optimization analysis? We’ll take a look at: What is SEO analysis? SEO content analysis. Technical SEO analysis.

Analysis 113
article thumbnail

The Ultimate Guide to Competitive Analysis

Marketing Insider Group

A competitive analysis is a powerful tool for understanding how you compare to competitors and creating smart strategies to get noticed by consumers. Three-quarters of companies perform a competitive analysis annually, and a third do it every month. What is a competitive analysis?

Analysis 190
article thumbnail

The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

article thumbnail

Using Regression Analysis in market research

Savanta

So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis comes in a variety of ‘flavours’ each best suited for a particular situation, e.g. Linear Regression, Stepwise Regression, Ridge Regression. Regression Analysis looks for relationships between these variables. Interpreting the Regression Analysis output.

article thumbnail

6 Market Analysis Steps to Building a Surefire Marketing Strategy

SEMrush

This post uncovers the key market analysis techniques that help you build a data-driven marketing strategy. Market ResearchGaining sufficient market understanding is a prerequisite for business growth and success.

Analysis 112
article thumbnail

Appraising Real Estate Content Consumption [Analysis]

Marketing Insider Group

According to data from Realtor.com, and analysis from Norada , median listing prices are up 12.4% White Papers, eBooks, and Research Reports were. The post Appraising Real Estate Content Consumption [Analysis] appeared first on Marketing Insider Group.

Analysis 249
article thumbnail

Why and How to Conduct a Competitive Content Analysis

Heinz Marketing

They are now proactive and independent in researching technology and services when a need arises. This can be done through completing a competitive content analysis. Why Conduct a Competitive Content Analysis. How to Conduct a Competitive Content Analysis.

article thumbnail

Know your Win-Loss Analysis to boost B2B Sales

Excelsior Research

Know your Win-Loss Analysis to boost B2B Sales. Thus, this blog is a supplementary read to know your Win-Loss Analysis to boost B2B Sales. Know your Win-Loss Analysis to boost B2B Sales. Thus, it is necessary to Know your Win-Loss Analysis to boost B2B Sales.

article thumbnail

How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Join Michele Ronsen, UX Expert and Founder of Curiosity Tank, for an illuminating conversation on the ins and outs of efficient and effective UX research. This will be an interactive session! Bring your questions for Michele to answer live.

article thumbnail

The Most Effective Guide to Keyword Research

Marketing Insider Group

Keyword research! Keyword research is the foundation for your overall content strategy. Here’s the problem: many people — even professional marketers— see keyword research as a simple process that lists focus words and phrases and dumps them as much as possible into blog articles.

Keyword 281
article thumbnail

How to Perform an In-Depth Content Gap Analysis

Marketing Insider Group

The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. Competitor analysis involves identifying what topics and which types of content are missing from your website.

Analysis 280
article thumbnail

The comprehensive marketer’s guide to brand research

Tomorrow People

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. What is brand research? What is the ultimate goal of brand research? That’s where brand research comes in.

Research 156
article thumbnail

Market Research Guide

Excelsior Research

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation.

article thumbnail

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

article thumbnail

Original Research: The Best Way to Establish Brand Authority in Your Niche

DivvyHQ

One of the best ways to do that is with content that you support with original research. Let's dive in to a few types of research endeavors that will keep your company on top. Why should the world’s largest companies establish brand authority?

Research 101
article thumbnail

How much should you value market research?

Excelsior Research

How much should you value market research? Let it be a traditional or modern marketing, market research has the utmost importance as well as the profits. The blog will provide you will some understand on how much should you value market research? What is market research?

article thumbnail

The Complete Guide to (Effective) Customer Analysis

SEMrush

Effective customer analysis is key to building a high-performing marketing strategy. Market ResearchIn this guide, we’ll take you through how to do it step-by-step.

article thumbnail

9 Tools for Easy Competitive Website Analysis

Single Grain

This post was expanded for 2019 to include more info for smarter competitive website analysis! That’s why we recommend starting with competitor website analysis. Although there are many other competitive analysis strategies, in this article we’re going to focus on these ten ways to perform competitive website analysis. How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison). What Should I Look for in a Competitive Website Analysis?

article thumbnail

Market Analysis Done in Under 60 Minutes

SEMrush

Read this quick guide to uncover how to run a preliminary market analysis to evaluate new markets and understand if you need to invest in further research and a go-to-market strategy. How To Tips Marketing Competitor Research

Analysis 111
article thumbnail

Competitive Analysis in Content Marketing: Beating Them at Every Turn

DivvyHQ

Content Analytics Content Marketing Content Strategy Tips & How-Tos analytics automation competitive analysis content data differentiation gaps intelligence keyword research marketing segmentation semrush strategy weaknessesEver wonder why James Bond always comes out on top?

article thumbnail

Brand mapping – Correspondence Analysis explained

Savanta

In this survey we asked buyers whether they associated our client’s brand and thirteen competitors with ten attributes which previous qualitative research had identified as important in this market. Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute.

Analysis 166
article thumbnail

Why Manufacturers Should Do a Competitive Analysis

Industrial Marketer

Many small and medium manufacturers struggle with committing time to work “on” the business, whether it’s for market research, sales enablement, scouting for opportunities with product enhancements or supply chain management. Strategy competitive analysis manufacturing

article thumbnail

SERP Analysis Starts Where Keyword Research Ends

MarketMuse

Competition for highly sought-after search terms continues to grow and standard keyword research is no longer enough. SERP analysis can provide you with that competitive edge. The post SERP Analysis Starts Where Keyword Research Ends appeared first on MarketMuse. Content Optimization

SERP 46
article thumbnail

What B2B Retailers Are Asking For This Holiday Season [ANALYSIS]

Marketing Insider Group

However, this isn’t an analysis of the B2C Retail audience, which is why Store Management is tucked neatly in the middle of the list at number 4. According to research from emarketer , total retail sales will drop 10.5% Black Friday. Cyber Monday. Giving Tuesday.

Analysis 236
article thumbnail

Competitive Analysis is Customer Analysis

Brandwatch Marketing

Analyzing your competitors—whether it is through traditional market research or through real-time social media analytics—goes way beyond the simple head-to-head between you and a rival. Analyzing your competitors—whether it is through traditional market research or through real-time social media analytics—goes way beyond the simple head-to-head between you and a rival. This analysis coincided with JetBlue being named one of the top frequent-flyer programs by J.D.

article thumbnail

Don’t Put B2B Marketing Tactics before Strategic Analysis

B2B Marketing Traction

You’re not going to get where you’re going without the analysis at some point. Test the market by doing research, including interviews, surveys and maybe even focus groups. Marketing Research and Analysis analysis b2b marketing research Too many business people jump right into tactics when it comes to marketing. They think that all they need to do is get the word out about a product or service and people will buy. Build it and they will come!

Analysis 116
article thumbnail

How to Do a ROT Analysis: Keeping Your Content Fresh

Parse.ly

Almost half of content marketers don’t know how their content is performing, according to our latest research. What is a ROT analysis? Benefits of ROT analysis. How can ROT analysis impact your site performance? How to perform a ROT analysis, step-by-step.

article thumbnail

Everything to know about Marketing Environmental Analysis.

Valasys

And this is where environmental analysis in marketing comes into the picture. Marketing environmental analysis will help evolve your business, assist you in adapting your business model to changing scenarios and protect your investments from unforeseen changes. ETOP Model of Analysis.

article thumbnail

6 Steps to Conduct Deep Facebook Analysis

Sprout Social

Here’s a step-by-step guide on how to conduct a deep Facebook analysis now that native Facebook Analytics was sunset. How to perform a deep Facebook analysis. Manual competitor analysis is a tedious process. Conduct Your Brand’s Facebook Analysis.

article thumbnail

How To Do a Competitive Analysis with Semrush (Including Template)

SEMrush

Competitive analysis (also known as competitor analysis) is the act of identifying and evaluating your competitor’s strengths and weaknesses and their marketing strategies. Market Research

Analysis 105
article thumbnail

Conducting Competitive Content Analysis With MarketMuse and SimilarWeb

MarketMuse

Discover how MarketMuse and SimilarWeb gotogether to do deep competitive research, find trending opportunities, and learn how to create content that is as good or better than anyone else going after the same topics. Content Analysis

article thumbnail

The Only 5 Keyword Research Tools You’ll Ever Need

Marketing Insider Group

One of the most fundamental parts of effective content marketing is solid keyword research. Keyword research allows you to bring the voice of your customer into your content marketing strategy. All digital marketing starts and ends with keyword research. New to keyword research?

Keyword 183
article thumbnail

SERP Analysis on Semrush (2 Free SERP Checker Tools)

SEMrush

By running SERP analysis, you can determine your challenges and opportunities and devise an SEO plan to get to the top of the results and bring new traffic to your site. Competitor ResearchWith every query comes a unique marketing challenge and opportunity.

SERP 76
article thumbnail

How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

The Top-Down approach to calculating TAM uses industry research to estimate the size of your addressable market. They may conduct email or phone surveys, analyze other research and make more educated assumptions, but the cost will be much higher. What kind of grocery shopper are you?

Analysis 219
article thumbnail

Brand mapping – Correspondence Analysis explained

Savanta

In this survey we asked buyers whether they associated our client’s brand and thirteen competitors with ten attributes which previous qualitative research had identified as important in this market. Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute.

Analysis 120
article thumbnail

How To Do a SWOT Analysis (with Examples)

SEMrush

Many businesses use SWOT analysis to evaluate and improve their business strategy. In this guide, we’ll explore a few SWOT analysis examples that can help you create your own with ease. Market Research

SWOT 92
article thumbnail

How to Do a Keyword Research for Your SEO Strategy

RockContent

One of the most crucial SEO tasks is keyword research. Good research will be handy in giving you what you need to rank better in result pages. We’re going to address it in this post: What is keyword research? How to do keyword research? What is keyword research?

Keyword 224
article thumbnail

Rise of AI and Machine Learning: Can Content Analysis Software Help You Produce Better and More Powerful Content?

DivvyHQ

New content analysis platforms are being introduced regularly that can provide deep insights on your audience, help you find gaps in your content, and improve your content quality.