Parse.ly

OCTOBER 18, 2023

network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google News) with a mere 25% of traffic referrals. When on Facebook, you’ll see readers especially engaged with articles on entertainment, lifestyle, local events, and politics.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

ClearVoice

NOVEMBER 8, 2021

Social media is constantly evolving, and platforms like Facebook are the biggest contenders for spearheading the shifts that impact consumers, content creators, and advertisers alike. Facebook can modify its platform and update its features frequently and without notice to anyone. Facebook Billing. It’s no secret.

Advertising Agencies 118

Advertising Agencies Facebook Planning Advertisements 118

Sprout Social

OCTOBER 4, 2016

The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes.

Aggregators 82

Aggregators Social Networks Allocation Paid Social Agency 82

Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge.

Social Media 155

Social Media Media Marketing & Strategy Television marketing 155

Sales Engine

FEBRUARY 2, 2016

Many B2B marketing leaders have resisted Facebook and other social media platforms, believing that they can’t be successful in getting leads there. He asked, “How many of you [CEOs in the audience] are on Facebook?” And you B2B people out there are telling me that your audience isn’t on Facebook?” But it’s more than that.

Lead Generation 120

Lead Generation Facebook Lead Scoring Lead Ranking 120

Convince & Convert

SEPTEMBER 1, 2017

As social media has enabled the wide sharing of ideas by way of articles, photos, and videos, the question of who owns what ideas is only intensifying. In the social media era, the question of who owns what ideas is only intensifying. Facebook Rolls Out New Protection Tools. Click To Tweet.

Social Media 163

Social Media Media Thought Leadership Content 163

Parse.ly

NOVEMBER 14, 2018

Often top referrers to articles in our network include a mix of the usual suspects: Google search, Google News, Facebook, Twitter, Flipboard, Drudge Report. SmartNews is an app that aggregates and serves “impartial, trending and trustworthy” news through machine learning algorithms. News aggregators appeal to a younger demographic.

Aggregators 53

Aggregators Traffic Domain Emarketing 53

Customer Experience Matrix

JULY 9, 2010

Users choose a format and then use a page designer to place widgets for articles, blog posts, lists of articles by category, author or entity, news streams, site search, media galleries, subscriptions and user registration. Sources can include social media, news feeds, patent registrations and RSS subscriptions.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. How to create a buyer persona using data from social media.

Buyer Personas 138

Buyer Personas Social Media Media Ideal Customer Profiles 138

Convince & Convert

MARCH 8, 2017

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Liveintent

JANUARY 14, 2020

5 New Year’s Resolutions for Media Publishers. According to a publisher satisfaction survey conducted by Digiday , more than 80% of publishers post content to Facebook News Feed and Instagram, while nearly 70% of publishers post to Google AMP. . We know sticking to your New Year’s resolutions takes focus and a lot of hard work.

Media 100

Media Advertising Agencies Peer-to-peer Paid Search Agency 100

Convince & Convert

SEPTEMBER 1, 2017

As social media has enabled the wide sharing of ideas by way of articles, photos, and videos, the question of who owns what ideas is only intensifying. In the social media era, the question of who owns what ideas is only intensifying. Facebook Rolls Out New Protection Tools. Click To Tweet.

Social Media 112

Social Media Media Thought Leadership Content 112

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” The shorter the better, please!

Buzz 156

Buzz Social Media Media Conference 156

Content Standard

OCTOBER 16, 2018

I sat down with Ryan Mei, an insights manager who formerly worked on the video growth analytics team at BuzzFeed and the analytics and insights team at Red Bull Media House, to better understand which social media metrics are key when creating video for distributed platforms, particularly YouTube and Facebook. The sweet spot?

Distribution 98

Distribution Youtube Facebook Video Marketing 98

Sprout Social

MARCH 11, 2020

If you’re trying to figure out how to find your most successful social media posts, your head is in the right place. Below we’ve highlighted how to find your most successful social media posts, broken down by platform. If you’re interested in building a social media marketing funnel , tracking link clicks is crucial.

Social Media 122

Social Media Media Eye-Tracking Impressions 122

chiefmartech

JANUARY 1, 2024

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. I expect this will be a transformative year in martech.

Aggregators 106

Aggregators Work Management Marketing Management Account Based Marketing 106

Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. Reddit is a social news aggregation, content rating, and discussion website where users post content — links, text posts, images and videos — which can be voted up or down by other members. Facebook 3 billion MAU in January.

Mobile Advertising 86

Mobile Advertising Social Media Aggregators Communities 86

Convince & Convert

AUGUST 27, 2013

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? We indexed 130 Subway Facebook images and found that 28% showed a person. Our Hypothesis.

Facebook 164

Facebook Research Work Management Case Studies 164

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Webbiquity

MARCH 8, 2022

It helps people discover your brand through search engines and social media. News about studies like this one spread like wildfire on social media and news aggregators, so people just discover it organically and promote it. Use social media research and SEO tools keyword to figure out what brings people to that blog post.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

Hubspot

OCTOBER 23, 2018

Once upon a time, on a fateful day in August, the world witnessed 45 minutes without Facebook. According to a spokesperson , "a technical issue caused some people to have trouble connecting to Facebook," which was resolved within the aforementioned 45 minutes. Where People Go Without Facebook. Source: Pew Research Center.

Facebook 74

Facebook Aggregators Content Marketing Distribution 74

Sprout Social

SEPTEMBER 12, 2018

Social media advertising continues to explode in all directions. Social budgets are growing by over 32% in 2018, social ad revenue is expected to climb over $51 billion dollars by the end of 2018 and 76% of total US consumers claim to have bought a product seen on social media. But this is short sighted decision making.

Facebook 76

Facebook Budget Programs Tools Paid Search Agency 76

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. 3 benefits of using a reputation management service News travels fast in today’s ‘always-on’ social media landscape.

Work Management 87

Work Management Marketing Management Service Brand Identity 87

Webbiquity

OCTOBER 20, 2015

Many factors go into creating Facebook Ads: headlines, copy, images, offers, targeting, bidding and more all have to be considered. Once you’ve assembled and created your ad, you still have to check it against Facebook’s guidelines and rulebook. It’s therefore no surprise that a large number of Facebook Ads are rejected.

Facebook 100

Facebook Paid Search Agency Ads Landing Pages 100

Webbiquity

FEBRUARY 20, 2020

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. Video-based systems can now sustain themselves solely through social media outlets, offering a trove of potential clients that can be reached using the phone in your pocket.

Work Management 314

Work Management Video Marketing Marketing Strategy Marketing & Strategy 314

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. How did you get involved in social media?

Social Media 162

Social Media Media Viral Marketing Skype 162

Convince & Convert

NOVEMBER 18, 2012

Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario.

Facebook 128

Facebook Analysis Aggregators Paid Search Agency 128

Content4Demand

MAY 12, 2021

We’re even seeing Facebook, Twitter and other competitors unveiling their answers to the social audio craze. The app has been around since the spring of 2020 (although it launched in September) and has quickly gained momentum in the media mainstream. The post Clubhouse: Just Another Social Media Fad?

Social Media 59

Social Media Media B2B Thought Leadership Peer-to-peer 59

Hubspot

JUNE 4, 2018

Facebook announced on Friday that it would remove Trending: the section of its site, typically appearing to the right of the News Feed, that displays a list of the most popular news topics at a given moment. However, many suspect that there are other reasons for the removal of Trending from Facebook. Source: CNN.

Facebook 75

Facebook Trends Aggregators Lead Scoring 75

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? That’s where metrics come in.

Brand Identity 102

Brand Identity Branding Aggregators Marketing Analytics Tools 102

Avitage

AUGUST 1, 2012

This post is for my current and future clients who think they won’t deal with social media because their customers don’t “use” it. What does that mean, “use social media”? Is Twitter or Facebook the image you carry? Is Twitter or Facebook the image you carry?

Social Media 120

Social Media Media RSS Aggregators 120

Hubspot

DECEMBER 9, 2019

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. One time, I was posting a blog on Facebook, but it kept aggregating the wrong image. Frustrated, I went to Google to find the answer: social media cards. Choose a graphic design tool.

Social Media 101

Social Media Media Paid Search Agency Hubspot 101

Parse.ly

DECEMBER 9, 2019

With a clearer perspective on how audiences engage with aggregators, with Facebook making a slow-but-steady comeback, and with your SEO efforts likely extending beyond traditional search results. Let’s start with everything that’s not search or social: all that aggregator and other external traffic. Evolving aggregation.

Trends 89

Trends Aggregators Stats Privacy 89

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” The shorter the better, please!

Buzz 109

Buzz Social Media Media Conference 109

Convince & Convert

MAY 5, 2012

Late in the third quarter it's Pinterest 17, Facebook 13. The most overrated social media metric is traffic from social outposts. Here’s the highlight: With only 1% of Facebook’s user count, Pinterest sends 13% of the traffic that Facebook does. The Social Media Metrics That Matter. Do they buy?

Social Media 145

Social Media Media Click Rate Funnel Advertising 145

seo.co

FEBRUARY 15, 2022

Sure, Facebook-ing and micro-blogging with Twitter are hot, but a lot of people still prefer the meatier stuff that only blogging can deliver. There are also plugins to integrate your social media efforts into your blogging. Enabling RSS aggregator for your blog helps readers follow it conveniently. Post on Social Media.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. How to (still) get organic reach on social media. So how does each of the social media algorithms work?

Social Media 109

Social Media Organization Paid Search Agency Media 109