Remove first-mover internet
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Why Connected TV Advertising Is Key in Your Brand and Demand Strategy

Madison Logic

As online advertising becomes more difficult due to cookie deprecation and an increase in user privacy laws, most experts expect CTV to grow in popularity as more marketers shift funds to it. It’s an ideal channel to capture buyer’s attention from day one with the largest screen in the room.

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Who Uses Mover Marketing?

Porch Group Media

Who Uses Mover Marketing? What is Mover Marketing? Mover marketing is a marketing niche that focuses exclusively on targeting moving consumers with advertising campaigns. When you hear the term “mover marketing”, direct mail may be the first channel that comes to mind. Moving is a major life event.

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What New Mover Data Says About Millennial New Movers’ Shopping Behavior

Porch Group Media

New movers are a lucrative audience, in-market to purchase a variety of goods and services. The New Mover Trends Report by Porch and V12, conducted by The Harris Poll, unveiled several profound insights on millennial new movers. 12 Millennial New Mover Shopping Behavior Statistics. Source: New Mover Trends Report.

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Why You Can’t Afford to Miss out on Connected TV in 2023

Porch Group Media

It’s the new norm but I remember when Netflix first entered the scene. While it technically wasn’t the first streaming service, it was certainly the most successful. The first was actually iTV, a project that launched in Hong Kong in the late ’90s.). CTV is any television set used to stream video over the internet.

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The evolving B2B customer journey: Thursday’s Daily Brief

Martech

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. First, scenarios can help you clarify architectures…Where should personalization reside in your omnichannel martech stack? Good morning, Marketers, and B2B is becoming more experiential. Why we care.

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Marketers: The metaverse is coming

Martech

It’s actually a 30 year-old term, first coined by science fiction author Neal Stephenson is his novel “Snow Crash.” ” Nevertheless, Parkin was willing to venture that it’s a whole new layer built on the infrastructure of the internet, opening “a new dimension of potential and possibilities.”

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4 Strategies for Upgrading Your Content Marketing in 2023

FunnelEnvy

And while it’s likely too late to win the first-mover advantage in content marketing (unless your industry is very niche or specialized), producing higher-quality content is arguably more lucrative than ever. According to recent research, nearly 70% of companies plan to increase their content marketing budgets this year.