Marketing Insider Group

APRIL 19, 2023

That’s where choosing the right mix of different marketing channels comes in. Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. Content marketing is perfect for a company that’s in it for the long haul.

Paid Content 359

Paid Content Advertising Channels Planning Work Management 359

Webbiquity

MARCH 11, 2021

To be successful in any business, it’s vital that your sales and marketing teams work together effectively. Your marketing ideas , for example, should always be informed by what is going on in sales, and vice versa. Invest in the Right Sales and Marketing Technology. Guest post by Payman Taei. Support small businesses.

Top of Funnel 294

Top of Funnel Paid Search Agency Advertising Agencies Enterprise Management 294

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

Top of Funnel 325

Top of Funnel Marketing & Strategy Marketing Strategy Planning 325

Tony Zambito

MAY 19, 2021

Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. McKinsey recently shared that 70-80% of B2B decision-makers preferred remote human interactions or digital self-service. Look, some of the reps I have interacted with before are nice people. To name a few.

Differentiation 244

Differentiation Top of Funnel Buy Buyer Personas 244

Marketing Insider Group

JULY 29, 2020

When it comes to lead generation, most marketers prefer to be doers , meaning that they enjoy coming up with ideas and then executing them. The reason that many marketers dread the reporting process of their lead generation strategies is that they oftentimes don’t even know where to begin. Source: [link].

Lead Generation 136

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 136

Webbiquity

AUGUST 25, 2020

Long gone are the days when marketers had to make a business case for using social media. Today, 84% of C-level and VP-level buyers say they are influenced by social media when purchasing, and 83% of B2B marketers are using it. ” For brands, social media marketing is clearly critical. Interactive Content.

Social Media 288

Social Media Top of Funnel Media Paid Search Agency 288

Webbiquity

JANUARY 23, 2025

As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Marketing agencies particularly seek talent who can bridge these technical and creative capabilities.

Lead Ranking 152

Lead Ranking Work Management Marketing Automation Services Paid Search Agency 152

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

MARCH 10, 2020

If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit! Potential leads are constantly being bombarded by pop-ups and ads, fostering resistance and even resentment. Most prospects now ignore these intrusive ads, or even grow to dislike the brands that harass them for attention.

Sales Qualified Leads 322

Sales Qualified Leads Video Marketing Lead Ranking Lead Scoring 322

sagefrog

FEBRUARY 3, 2025

Success in B2B marketing isnt just about delivering the right message. An integrated marketing strategy addresses these challenges by creating a unified plan, ensuring every campaign, channel, and interaction works together to achieve measurable business outcomes.

ROI 98

ROI Top of Funnel B2B Marketing Webinar Metrics 98

SmartBrief - Marketing

DECEMBER 19, 2024

Retail media networks* have progressed from the new channel phase a few years ago to the trendy phase to becoming an integral part of todays marketing budget for many brands. As ad dollars have flowed into retail media networks, so has the number of opportunities. Retail media networks are on pace to account for 21.8%

Trends 95

Trends Media Emarketing Funnel Advertising 95

Martech

AUGUST 2, 2024

Why are customer journey maps useful for marketers? Dig deeper: How to build a better buyer journey using customer behavioral data Why are customer journey maps useful for marketers? Customer journey maps contain a wealth of information for marketers. It will also help inform your marketing strategy.

Top of Funnel 113

Top of Funnel Touchpoints Work Management B2B Thought Leadership 113

Oktopost

JULY 8, 2024

67% of marketers admit they need an up-to-date understanding of their customers’ needs and preferences, which hinders their ability to meet demand generation objectives. Social media trends such as live video, short-form content, and interactive polls reshape how B2B brands engage with their audience. Why is this crucial?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Sprout Social

JUNE 13, 2025

YouTube offers marketers a unique mix of reach, intent and influence. Calculating YouTube marketing ROI across paid and organic content offers a complete performance picture. Why YouTube marketing ROI matters—especially now Assigning attribution is getting harder, complicating ROI calculation across all social media efforts.

Paid Content 107

Paid Content Youtube ROI Multi-Touch Attribution 107

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 306

Marketing Budget Enterprise Management Sales Management Work Management 306

Webbiquity

AUGUST 30, 2023

The customer lifecycle is the entire process of customer interaction with your brand—from the moment they first hear about you until they make a purchase and keep following you for more. Create a customer journey map A customer journey map is a visual representation of customer behavior when they interact with your brand.

Ideal Customer Profiles 258

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 258

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing? Present the problem or challenge the client is facing. Brand storytelling is a powerful marketing tool.

Case Studies 350

Case Studies Case Study Studies Top of Funnel 350

Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

Interactive Marketing 117

Interactive Marketing Enterprise Management Marketing & Strategy Marketing Strategy 117

Only B2B

JANUARY 9, 2023

Because many new marketing efforts lack the proper segmentation, personalization, ideal client representations, or customer research. Because of these crucial elements, account-based marketing presents a fantastic opportunity. Account-Based Marketing: What Is It? Here, you are inverting the conventional sales funnel.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

Optinmonster

NOVEMBER 7, 2024

Adding Products to Wishlist – Saving items for future consideration. Adding Products to Cart – Shows purchase intent, even if not completed. Engaging with Interactive Elements – Clicking on sliders, calculators, or interactive quizzes. How well are you presenting the micro conversions to your visitors?

Conversion 80

Conversion Top of Funnel eCommerce Advertising Funnels 80

Marketing Insider Group

AUGUST 19, 2020

It seems impossible to discuss present-day martech without mentioning personalization. Customized experience – once a differentiator and now a commodity – is at the forefront of every marketing strategy these days, and both consumers and companies alike are obsessed with personalization. Source: Accenture ).

Account Based Marketing 259

Account Based Marketing Personalization Paid Search Agency Work Management 259

Marketing Insider Group

JUNE 10, 2024

In short, product analytics involves collecting, measuring, and analyzing how customers interact with your products, services, and marketing content. This step involves adding tracking codes or plugins to your website or app, allowing the analytics tools to collect data on user interactions.

Analytics 311

Analytics Top of Funnel Marketing Analytics Tools Product 311

Martech

APRIL 10, 2025

In pursuit of creating the most interesting, creative and drool-worthy marketing content , I’ve become a bit of a software nerd. Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools.

Marketing Automation Services 120

Marketing Automation Services Features Work Management Paid Search Agency 120

Martech

DECEMBER 16, 2024

Its now used to connect with user intent across the buying funnel, converting users while remaining clear for search engines and training LLMs to offer accurate insights. After the initial query, users are drawn into a conversational funnel where keywords are replaced by exchanges. Focus on words that are key.

Marketing AI 116

Marketing AI SERP Top of Funnel Digital Marketing Funnels 116

Sprout Social

FEBRUARY 28, 2025

Its impact spans the entire business funnel, from customer engagement to strategic planning. Personalised experiences: Consumers expect tailored content and interactions, making personalisation a key focus for brands. This will provide valuable context for exploring the opportunities and challenges each platform presents.

Paid Content 80

Paid Content Social Media Statistics Media 80

InsightSquared

SEPTEMBER 11, 2019

Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. Now, that buyer of yours could have taken several turns and interacted with several different campaigns before purchasing your product. It is up to you, the marketer, to determine which campaign carries the most weight. .

Marketing Attribution 196

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 196

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Webbiquity

SEPTEMBER 6, 2022

Given the influence, value, and popularity of online video, it probably makes sense to prioritize video marketing as one of the anchoring techniques in your company’s overall marketing strategy. This post dives into video marketing and explains why professionally produced, well-scripted videos have such a high success rate.

Video Marketing 321

Video Marketing Product Generation Lead Ranking 321

Marketing Insider Group

AUGUST 21, 2023

In 2021, a clear majority (67%) of people interacted with a chatbot in some capacity, and that figure has risen significantly in the years since. Human-powered QA graders have limitations to the number of tickets they can evaluate, and the evaluation of interactions can be open to interpretation.

Marketing AI 244

Marketing AI Marketing & Strategy Top of Funnel Resource Management 244

Only B2B

DECEMBER 11, 2024

Building relationships with cold leads can be challenging, as interactions may feel intrusive. They have already expressed interest in your brand by engaging with your social media profiles, visiting your website, or interacting through email. A consistent flow of hot leads at the end of your funnel. The result?

Top of Funnel 71

Top of Funnel Sales Qualified Leads Leads Lead 71

sagefrog

JUNE 29, 2025

In a world oversaturated with sales pitches, social media chatter, and forgettable blog content, one marketing tool continues to rise above the noise: the B2B case study. In B2B marketing, where buying cycles are long and decisions are often made by committee, credibility and trust are everything. Funnel Alignment is key.

Case Studies 59

Case Studies Case Study Top of Funnel Studies 59

Zoominfo

FEBRUARY 18, 2021

Propel them further down the sales funnel with white papers and webinars. Build your thought leadership through conference presentations and podcasts. But your marketing needs to be more than dry information, it should make people want to come back for more. Bonus: Machines can’t replicate true human interaction.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

Sprout Social

JUNE 16, 2025

LinkedIn marketing ROI is the return you earn from the time, money and resources you put into LinkedIn campaigns. Measuring LinkedIn marketing ROI is crucial for driving strategic growth, boosting your bottom line and demonstrating value. It includes how much you’ve spent on ads, tools, content creation and staffing.

Linkedin 77

Linkedin ROI Top of Funnel Multi-Touch Attribution 77

Optinmonster

FEBRUARY 13, 2025

How Neuromarketing Impacts Lead Generation & Sales Neuromarketing Techniques You Can Use Today How to Apply Neuromarketing to Your Website for More Conversions Ethical Considerations: Persuasion vs. Manipulation The Future of Neuromarketing in Digital Marketing What Is Neuromarketing? But people dont always say what they really think.

Marketing AI 98

Marketing AI Top of Funnel Urgency Marketing Lead Ranking 98

Outgrow

JULY 7, 2025

Why Conversion Landing Pages Need Interactive Quiz and Calculator Tools to Generate More Leads Imaginary situation: Your visitor comes to your page, reads your headline, scrolls for 3 seconds, and leaves. Today, visitors want interaction, not yet another wall of text that promises everything under the sun. Ring any bells? The outcomes?

Landing Pages 52

Landing Pages Marketing Automation Services Budget Programs Lead Ranking 52

Sprout Social

OCTOBER 11, 2024

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns.

Social Media 92

Social Media Social Marketing Media Planning 92

FunnelEnvy

FEBRUARY 3, 2025

Google Analytics 4 (GA4) represents a significant leap forward in how marketers analyze and leverage data. Designed for a digital-first world, GA4s innovative data and reporting model provides a holistic view of customer behavior, enabling marketers to make informed, data-driven decisions.

Lead Ranking 64

Lead Ranking Allocation Marketing Analytics Tools Sales Qualified Leads 64