Increase Customer Retention: Why Multichannel Marketing Is an Underrated Tool
Act-On
JUNE 13, 2024
She inventoried the current programs and worked to match them more closely with people’s intents and journeys. Funnel customers into a nurture sequence, delivering specific content and resources based on their interests to reinforce the value and increase customer retention. Our internal guru, Kelsey Yen, took up the challenge.
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