ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

SmartBug Media

MARCH 27, 2019

If you’re not already running Facebook and/or Instagram ads for your business, there are probably six different people who have encouraged you to move some of your advertising dollars to paid social. You need to think like a scientist when it comes to testing, while using your creative brain to generate fresh ad copy and design.

Advertising Funnels 76

Advertising Funnels Top of Funnel Template Facebook 76

Optinmonster

MAY 4, 2021

Are you looking for the perfect Mother’s Day promotional ideas to honor and celebrate moms everywhere? That’s why, in this post, we’re going to share 7 Mother’s Day promotional ideas that you can use this year. 7 Mother’s Day Promotional Ideas. Ready to get started? Let’s get started.

Promotion 101

Promotion Budget Programs Tools Landing Pages 101

Sprout Social

APRIL 6, 2022

In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales. 6 Facebook Shop examples you can learn from. They primarily promote their products on Facebook by tagging them in their content.

Facebook 106

Facebook Examples Brand Identity Branding 106

Webbiquity

JANUARY 30, 2020

For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. For example, decide whether you want to use the term “clients” or “customers” while addressing your target audience. This will help them recognize that a post, video, or ad is from you even before they see your brand’s logo.

Marketing AI 234

Marketing AI Brand Identity Branding Advertising Agencies 234

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. With this data, you can get a clearer picture of where potential buyers are in the marketing funnel.

Buyer Intent 352

Buyer Intent Intent Work Management Marketing Management 352

Optinmonster

DECEMBER 19, 2022

Do you need some exit intent popup examples to inspire your next popup campaign? In this article we’ll share the best exit intent popup examples we can find, as well as what makes them work and how you can create your own exit intent popups. Let’s look at some examples to see how exit popups really work! Bauble Bar.

Intent 94

Intent Top of Funnel Examples Conversion 94

Contently

DECEMBER 13, 2022

And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Sprout Social

JULY 25, 2023

With practical data such as tracking your social efforts against actual revenue-generating clicks, sign-ups and subscriptions, and giving you in-depth audience insights, Google Analytics provides contextualized social metrics to elevate your marketing strategy without overshooting your budget.

Marketing Analytics Tools 134

Marketing Analytics Tools Social Media Top of Funnel Analytics 134

Sharpspring

JANUARY 26, 2021

The most effective, proven inbound marketing examples create a helpful brand experience for potential clients instead of making them feel they’re being sold to, and that’s the ultimate goal of good inbound marketing. When it comes to adding a blog to your marketing toolkit, there should be a well thought out strategy in place.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

Optinmonster

AUGUST 30, 2021

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? Personalizing the user experience (UX) is a great way to engage your customers and drive more revenue. So, in today’s post, we’re going to share 13 eCommerce personalization examples that you can learn from.

eCommerce 106

eCommerce Personalization Examples Webinar Metrics 106

Convert

OCTOBER 26, 2020

One of the best examples of these psychological and social phenomena in action is social proof. So, let’s take a look at six of the best social proof examples you can start incorporating on your product pages right now just in time for the peak holiday season. Help a Reporter Out is a great example. Customer Reviews.

Examples 105

Examples eCommerce Validation Cross-Selling 105

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B?

Top of Funnel 113

Top of Funnel SEO B2B Paid Search Agency 113

Scoop.it

APRIL 11, 2024

According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. 90% of webinar users leverage engagement tools like slide sharing, polling, and passable microphones. Moz is an excellent example of a brand leveraging webinars to engage its audience and grow a community.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Top Rank Marketing

MARCH 25, 2024

In B2B, marketing goals are often more granular and incremental compared to simply generating an instant sale, so measurement is nuanced. Address the full funnel with your SEO content. This, in turn, will set up lower-funnel content to be more effective. #2. Put user value at the center of your B2B SEO content.

Top of Funnel 110

Top of Funnel SEO Long Tail Marketing B2B 110

Optinmonster

SEPTEMBER 3, 2021

Are you looking for a few popup survey examples to get inspiration for your own website? That’s why, in today’s post, we’re going to show you a few popup survey examples that you can use to engage customers. 7 Popup Survey Examples. Then users could enter their email addresses to get the results.

Customer Surveys 86

Customer Surveys Examples Click Rate Copywriting 86

Contently

APRIL 4, 2023

Our ad budgets will be reduced, departmental positions will be reevaluated, hiring will be put on hold, and that new software or upgrade we asked for? For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Bottom-of-funnel content conversion rates (i.e., ” Why?

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

FunnelEnvy

MARCH 4, 2024

With artificial intelligence (AI) generated content sending traditional SEO into a tailspin, converting traffic that does make it to the website is more important than ever to marketers. Marketers can use the results to measure user behavior and make decisions based on statistics. Here are some examples: Time and resource intensive.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. For example, if you use MailChimp, you can message your first 2000 users for free. Exit Intent detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

FunnelEnvy

APRIL 3, 2023

Paid advertising campaigns on one of today’s many prominent digital media channels can be a valuable part of any funnel. One of the key advantages of paid ads (also called PPC) is that they offer quicker access to a larger audience than organic strategies like SEO and referral marketing. Browsing time.

Paid Search Agency 78

Paid Search Agency Ads Advertising Funnels Funnel Advertising 78

Oktopost

JUNE 4, 2024

Generating high-quality leads is what all your marketing efforts come down to, and a lead generation landing page is a pivotal moment in the journey down your sales funnel. Optimizing landing pages for the highest possible conversion potential is a priority for any B2B demand generation leader.

Landing Pages 62

Landing Pages Lead Generation Paid Content Lead Scoring 62

Contently

APRIL 20, 2023

In contrast, paid traffic refers to traffic that comes from paid advertising, such as Google Ads or Facebook Ads. Organic traffic can also help build brand credibility, as users trust organic search results more than paid ads. You can drill down to story-level data for topics, formats, traffic sources, and more.

Lead Scoring 179

Lead Scoring Lead Ranking Traffic Organization 179

Stevens & Tate

NOVEMBER 30, 2023

However, the environmental impact of promoting overconsumption is a growing concern. The Guardian explores the idea of banning or regulating ads to address misleading environmental claims. The cereal faces a boycott after promoting equity, diversity, and inclusion on its boxes, urging kids to practice pronouns.

Trends 90

Trends Funnel Advertising Digital Marketing Funnels Loyalty 90

Contently

FEBRUARY 16, 2023

At the end of the day, content marketers must nurture readers throughout a buyer’s journey, driving them down the funnel and engaging with them at every stage. One of the most famous transformer models is GPT-3, an NLP model that has wowed users with its ability to generate fluent texts in response to basic language prompts.

Lead Ranking 201

Lead Ranking Marketing AI Process SEO 201

Salesforce Marketing Cloud

JANUARY 29, 2024

Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. A simple way to do this is adding your subscriber’s name to the subject line, along with content relative to their preferences. Most marketers use email lists, so you need to have a good one to compete.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Vision6

APRIL 17, 2024

Let’s consider an example: Suppose you’re launching a new product and want to track sales as a KPI. You might discover that social media ads drive the highest conversion rates, while email campaigns generate the most leads.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Brightedge

JULY 1, 2020

PPC, or pay-per-click advertising, is a marketing channel where brands pay every time their ad is clicked on by a user. Brands compete for ad position in a real-time auction with bids (the dollar amount they’re willing to pay) and high-quality ad content. Why use SEO and PPC together?

SERP 128

SERP PPC Top of Funnel SEO 128

Sprout Social

JULY 25, 2022

Influencer marketing is a promotional strategy based on partnerships between brands and social media creators (“influencers”). . Brands partner with creators to promote products and then compensate those creators for their efforts. In short, influencers are users that influence purchasing decisions. The concept is simple enough.

Paid Content 106

Paid Content Paid Search Agency Advertising Agencies Top of Funnel 106

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. The question is, how can you ensure your campaigns generate clicks and revenue? Here, I’ll distill these lessons and apply them to social ads. You’ll learn how to optimize your ad creative, targeting, and format for the best results.

Paid Content 150

Paid Content Paid Search Agency Top of Funnel Ads 150

Unbounce

DECEMBER 10, 2019

So you turn to a quick, one-off campaign to generate some leads. Running campaigns in this way create spikes in traffic that can quickly die out if you don’t invest in ongoing promotion. ” Pictured: A typical SaaS marketer workin’ the lead-gen funnel. And so on.). Turns out, there is a better way.

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

Salesforce Marketing Cloud

MAY 3, 2024

CRO is how you increase the percentage of users who perform a desired action on your website (typically, the desired action is a purchase). For example, when a shopper visits a product listing page , you want them to add items to their cart. For example, let’s say you’re a retailer that sells outerwear. The challenge?

Conversion Rate 52

Conversion Rate Paid Content Optimization Conversion 52

Oktopost

JULY 15, 2020

Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel. Why LinkedIn Lead Generation is Perfect for B2B Marketing. 8 Tips for LinkedIn Lead Generation.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Parse.ly

JULY 21, 2022

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Get inspired by these eight B2B content marketing examples. Their audience grows, and so does their funnel of potential customers. Businesses that invest in content marketing reap the benefits.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

DealSignal

APRIL 10, 2024

For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. For example, if a user was comparing “Google Cloud” and “Amazon Web Services”, that means that they have the intent to purchase services related to those intent topics.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. Adding a video to marketing emails can boost click-through rates by 200-300%. New Product or Service Introduction.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. Here are some tips from the panel: Create teaser videos that lead to the actual content you want to promote. How can I make videos more inclusive?

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111