The ROI Guy

NOVEMBER 7, 2017

Think diagnostic assessments, benchmarking tools, solution prescriptions, and ROI / TCO calculators. Where are they falling behind their peer performance? Today you need more than “digital body language” from your marketing automation platform (MAP) to effectively engage with prospects. But its not just the buyer who gains insights.

Peer-to-peer 126

Peer-to-peer Advertising Benchmark Marketing Automation Services Paper 126

Vidyard

FEBRUARY 2, 2017

This post has been updated to reflect the latest video marketing statistics from the 2018 Video in Business Benchmark Report. How are you doing in comparison to your peers? Download the full Video in Business Benchmark Report. The post Video Marketing Benchmarks You Need to Know [Infographic] appeared first on Vidyard.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Peer-to-peer Comparison 51

Vidyard

FEBRUARY 2, 2017

This post has been updated to reflect the latest data from the 2018 Video in Business Benchmark Report. How are you doing in comparison to your peers? Recently, we spent hundreds of hours analyzing video data from 600 businesses and more than 250,000 videos to put together the 2018 Video in Business Benchmark Report.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Peer-to-peer Comparison 51

The ROI Guy

AUGUST 28, 2017

When asked what they would like instead, the research indicates: 95% of buyers want more benchmarking insights to help measure effectiveness against industry standards and compare to peers 81% of buyers want benchmarking tools to guide future investments. Executives are seeking a 3 rd party view on how their doing.

Peer-to-peer 49

Peer-to-peer Conversion Comparison Advertising Benchmark 49

Zoominfo

APRIL 24, 2020

With an account purview, customers can use “surges” displaying interest, as well as apply benchmarks, to better quantify the traffic. Health and safety topics also saw massive increases in consumption in our comparison, including: Health Insurance (up 1,238%) Telehealth (up 336%) Workplace Safety (up 270%). So, let’s start there.

Work Management 227

Work Management Marketing Management Intent Data Business 227

The ROI Guy

APRIL 25, 2017

In this session, Betty McNeil, SVP will introduce you to the Alinean Peer Comparison application, your ticket to sales rep financial acumen and early business value engagement. Executive buyers indicate that a paltry 20% of the salespeople they meet with achieve expectations and create value.

Comparison 40

Comparison Webcast Peer-to-peer Consulting 40

The ROI Guy

JANUARY 25, 2017

A common mantra for many sales strategies is to "Engage earlier and higher". So does this strategy have real merit, and if so, how do you best enable your sales reps to be successful? Does the early bird really get the worm? First, does it really make a difference if sales reps engage earlier? Second, does engaging higher really make a difference?

Comparison 40

Comparison Peer-to-peer Forrester Marketing Management 40

Velocity Partners

AUGUST 2, 2023

If you’ve ever bought furniture online, you know that when it finally appears at your door, it’s invariably smaller, less special, or (worst of all) looks like it belongs in someone else’s home. Now, everyone who visits thinks I got the bookcase custom made for the reading nook. Like I’m Goop or something. Insights galore, hot-takes aplenty.

Advertising Benchmark 77

Advertising Benchmark Content Peer-to-peer Lead Scoring 77

Adobe Experience Cloud Blog

MARCH 5, 2018

I’ll cover the details surrounding the purpose, application, technology and benchmarking you can use to develop this key marketing metric. As marketers we can get caught up in all of the nuances of specific campaigns, emails opened, calls-to-action clicked, forms filled out, events attended, and more.

Top of Funnel 134

Top of Funnel Buyer's Journey Conversion Peer-to-peer 134

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) Benchmarks. It shows a comparison between the customer’s revenue value and the predicted customer lifespan and helps understand a reasonable cost per acquisition. Customer Lifetime Value (CLV) is defined as the entire value of a customer to a brand for the entire relationship with that customer.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

The ROI Guy

JANUARY 25, 2018

4) As the customer answers the questions, particularly around the challenges they have or around key performance indicators, the Discovery Tool reveals unique and personalized commercial insights / peer comparison benchmarks. Proper discovery is vital to winning deals. Think mini-diagnostic assessment.

Peer-to-peer 45

Peer-to-peer Correlation Comparison Advertising Benchmark 45

ANNUITAS

OCTOBER 2, 2014

The Content Marketing Institute and MarketingProfs just posted their 2015 B2B Content Marketing Benchmarks, Budgets and Trends for North America Survey results. I believe the answer lies in the key theme called in the beginning of the study and that is the lack of a documented strategy by our peers that is causing this decline.

Content Marketing 100

Content Marketing Peer-to-peer Advertising Benchmark Case Studies 100

Vision Edge Marketing

DECEMBER 6, 2018

IBM’s Modern Marketing Mandate posited that “CMOs have always needed to take their industry’s pulse and devise appropriate competitive responses … today, the mission needs to extend beyond market research and marketing campaigns. CMOs have a broader responsibility to analyze and predict trends.” defects per million opportunities.

Planning 183

Planning Work Management Marketing Management Paid Search Agency 183

Oktopost

DECEMBER 4, 2023

With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. But how can you leverage the tool for maximum results? Jump ahead: What is LinkedIn Sales Navigator?

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Martech Advisor

FEBRUARY 10, 2020

.” We know that the B2B ecosystem offers a higher customer lifetime value (CLV) as compared to the B2C industry, given that the price of products/services are much more. This article unveils the top 5 B2B customer experience (CX) best practices for 2020. Owing to these, the CX challenges and metrics also vary significantly for B2B companies.

Practices 57

Practices Work Management B2B Best Practices 57

Zoominfo

APRIL 24, 2020

With an account purview, customers can use “surges” displaying interest, as well as apply benchmarks, to better quantify the traffic. At ZoomInfo, data is our passion. We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. And in that pursuit, we’ve learned data is best served with context.

Work Management 100

Work Management Marketing Management Intent Data Business 100

NetLine

DECEMBER 20, 2022

They simply pale in comparison to eBooks, Guides, Cheat Sheets, and White Papers. . This is due to the fact that as users progress further into their buying journey, the fewer “peers” they have, meaning there’s less volume at this stage. . But while we love webinars, we need to acknowledge something about the format. of all requests.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

The ROI Guy

NOVEMBER 22, 2016

In this session, Tom Pisello, the ROI Guy, will introduce you to the new Alinean Peer Comparison application, your ticket to sales rep financial acumen and early business value engagement. Featuring: Thomas Pisello, Alinean CEO / The ROI Guy Thursday, January 19, 2017 11:00 am, EST Today’s buyer doesn’t want a sales pitch.

Peer-to-peer 40

Peer-to-peer Webinar Metrics Comparison Advertising Benchmark 40

The ROI Guy

AUGUST 27, 2018

Some common ways to leverage the customer intelligence includes: 1) As dynamic benchmarks – integrated into the Value Selling and Marketing Tools, for peer comparisons of each prospect and customer versus industry leaders, laggards and averages, aggregated and anonymized from each vetted engagement.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

The ROI Guy

AUGUST 24, 2018

This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences. This means you need to leverage ROI and TCO Calculators, Assessment Tools, Pricing, Sizing and Recommendation Tools to better connect and engage with your prospects and customers. You shouldn’t.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Sana Commerce

APRIL 13, 2022

Like everything else in the digital world, the e-commerce industry has exploded in recent years, with organizations turning to the web to boost revenue and connect with customers. In particular, the B2B e-commerce space is flourishing, and Forbes states that trend will continue with projected B2B online sales of 1.8 trillion U.S. dollars in 2023.

Ad Building 52

Ad Building B2B Work Management Marketing & Strategy 52

The ROI Guy

APRIL 5, 2018

Here providing peer comparisons and benchmarks can illuminate which issues are the highest priority. When it comes to purchasing software, a significant 43% of your prospect's buying efforts were ad hoc, and not part of any established purchase plans. This according to Gartner’s latest research on tech buying trends.

Budget Programs 45

Budget Programs Allocation Software Buy 45

Sana Commerce

APRIL 13, 2022

Like everything else in the digital world, the e-commerce industry has exploded in recent years, with organizations turning to the web to boost revenue and connect with customers. In particular, the B2B e-commerce space is flourishing, and Forbes states that trend will continue with projected B2B online sales of 1.8 trillion U.S. dollars in 2023.

Ad Building 52

Ad Building Work Management B2B Marketing & Strategy 52

The ROI Guy

MAY 2, 2011

Report Offers Industry Competitive Comparisons on Marketing Effectiveness Alinean and the Content Marketing Institute (CMI), the go-to source for practical how-to content marketing advice and consulting, have announced the development and launch of a new Content Marketing Assessment Tool. Best practice recommendations are also included.

Peer-to-peer 40

Peer-to-peer Budget Programs Content Marketing Tools 40

NuSpark Consulting

MAY 7, 2016

Having unlimited access to information via the internet as well as hyper-connectivity to peers means the modern buyer is also overwhelmed. A couple of reports stood out to me, so let’s do a little comparison and see what the numbers tell us. As our world transforms in the digital age, some of the old barriers transform as well.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

The ROI Guy

SEPTEMBER 14, 2011

With budgets tight and risk aversion high, it’s easier for buyers to “do-nothing” than to change. Buyers often need proactive help determining what issues they might have, and which of these issues is a priority that is worthy of addressing.

Budget Programs 40

Budget Programs Peer-to-peer Tools Advertising Benchmark 40

The ROI Guy

SEPTEMBER 14, 2011

A Diagnostic Assessment Tool typically consists of: · A survey about the existing spending, priorities, tactics and practices · A benchmark database to compare the buyer’s responses with those collected on an on-going / dynamic basis from other peers and leaders · Comparison analytics, to graphically visualize and compare the buyer’s responses to the (..)

Peer-to-peer 40

Peer-to-peer Tools Advertising Benchmark Comparison 40

The ROI Guy

MARCH 20, 2013

It is important at this stage to deliver: Peer Comparisons - Helping the Prospect understand how their issues benchmark versus the competition, and how their current capabilities might be lagging and putting them at a competitive disadvantage. And in this “Do More with Less” economy, there are many priorities to address.

ROI 40

ROI Process Peer-to-peer Best Practices 40

The ROI Guy

NOVEMBER 5, 2010

Trend Micro subject matter experts worked with Alinean to create the Trend Micro Risk and Compliance Assessment tool, designed to benchmark a company’s current security risk and compliance practices versus peers and best practice leaders.

Peer-to-peer 40

Peer-to-peer Trends Tools Comparison 40

SnapApp

JULY 11, 2017

Your customers are relying on honest peer reviews, and they’re not fooled by 100% 5-star evaluations. . The simple peer review has morphed into a multimedia experience. The B2B customer experience isn’t a shifting landscape anymore. It’s a whole other planet. . Buyers are in control, and they’re aware of it. . Source: Demandbase.

Buy 70

Buy Process B2B Peer-to-peer 70

The ROI Guy

FEBRUARY 9, 2011

Responses to these questions are then compared against the average responses of a similar industry, revenue and employee-sized peer groups. These benchmark comparisons provide insight into how other organizations see their processes in light of current economic conditions, and how this compares to the businesses' responses.

Customer Surveys 40

Customer Surveys Peer-to-peer Tools Advertising Benchmark 40

The ROI Guy

MARCH 23, 2011

In a recent Harvard Business Review article , one of the most respected names in technology marketing and strategies, Geoffrey Moore discussed how diagnostic and benchmarking sales techniques can be used, particularly during a downturn, to help engage executives, open up new opportunities and unfreeze previously stuck sales processes.

Enterprise Management 40

Enterprise Management Peer-to-peer Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 7, 2011

Benchmarks Content Spending, Strategy and Tactics, Aligning Content to Best Facilitate Buying Cycle Alinean unveils its new Content Optimization Assessment service as content marketers from around the globe converge in Cleveland for the opening of the Content Marketing World 2011 event.

Optimization 40

Optimization Peer-to-peer Terms and Conditions Buyer's Journey 40

The ROI Guy

JUNE 3, 2010

A SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information. of respondents) and peers (28.7%). Search engine results were cited by only 4.4%

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

The ROI Guy

APRIL 5, 2013

One of the challenges you face as a B2B solution provider is that more and more deals are stalled, with almost 60% of prospects choosing to “Do Nothing” versus saying “Yes”, this according to Sales Benchmark Index. The question is how to be a “challenger” – to be provocative without being negatively challenging. I have to say, time-out.

Peer-to-peer 40

Peer-to-peer Advertising Benchmark Consulting Differentiation 40

The ROI Guy

JULY 9, 2018

Each year CSO Insights produces their Buyer Preferences survey, a tally of how buyers are evolving, and how well Sales is able to connect, engage and close in light of a changing environment. Fewer than 1/3rd ( 30% ) of buyers engage with salespeople to clarify their needs, at the critical early phases of the buyer’s journey.

Business 53

Business Peer-to-peer Differentiation Case Studies 53

The ROI Guy

NOVEMBER 29, 2010

Content that is created by or endorsed by peers and analysts is becoming more and more essential to create credible connections and engagements, and win over skeptical buyer trust. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40