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Retail media networks continue to grow: 2025 predictions

Martech

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. Home Depot hosted its first-ever InFronts advertiser event last year. This unified experience helps customers get service whether they’re on mobile, in-store or viewing ads on TV.

ROAS 115
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6 Ways SMBs Can Win the Holiday Season in a Shorter Year

Choozle

Tips for Success: Focus on Awareness: Kick off with top-of-funnel strategies like Connected TV (CTV) and programmatic ads to build momentum. Optimize for Mobile: Many shoppers, especially Millennials and Gen Z, browse and purchase on their phones. Ensure your mobile experience is seamless.

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Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

When Single Grain started working with them, they were a pretty healthy account doing around $70K-$80K a month across all accounts on paid advertising spend. But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. while maintaining our ROAS performance goal.

ROAS 105
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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising? Book My Free Native Advertising Consultation .

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How Custom Omnichannel Marketing Analytics Can Make or Break a Campaign

Digilant

Anticipating and understanding consumer behavior and engagement with your brand is perhaps one of the most challenging tasks for marketers and advertisers. Desktop, mobile, social, audio, TV and other channels are coming at us at an accelerated pace. Analytics can help you increase return-on-ad-spend (ROAS). Let’s dive in.

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How to build a hyper-precise audience-first ad campaign

Martech

Here is a primer for the marketer ready to bring a laser focus to their advertising strategy. Third-party data providers allow advertisers to target high-value audience clusters for demographic and behavioral attributes such as age, income, interests and location. What is hyper-precision targeting?

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Google Ads: The Definitive Guide (2018 Update)

SendX

So if you’re looking to improve your advertising game for 2018 and beyond, you’ll love this guide. Google Search Ads are the purest form of PPC advertising. These ads were the last one launched by Google in order to capitalize on the huge attention on mobile apps, providing a great way for mobile app developers to make money as well.