Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

KoMarketing Associates

AUGUST 31, 2022

That can include purchases, of course, but also white paper downloads, filling out a form, or reading a specific number of pages. . In GA4, a conversion is a specific type of event you’ve assigned a value to, such as a purchase or a white paper download. You can create Google Ad conversions in GA4 using Tag Manager.

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

SnapApp

JULY 28, 2015

Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. Maybe it’s time to make your white paper interactive. At a basic level, an interactive white paper is a dialogue , whereas static long-form content is a monologue. What Is an Interactive White Paper?

Paper 48

Paper Interactive Marketing B2B Marketing Peer-to-peer 48

KoMarketing Associates

JUNE 4, 2019

While Facebook is the biggest social media ad platform, there are many other social media sites that might align closer with the marketing goals. Facebook offers a variety targeting options in order to make sure the right audience sees the right ad. What Types of Ads and Images Should Be Used? Demographics. Conclusion.

Facebook 121

Facebook Paid Search Agency Ads Campaigns 121

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. Which content should be free?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

The Point

JULY 20, 2018

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. Should You Use the Same Landing Page for Email and Online Ads? Is it a search ad and you know that the reader is looking for information a specific topic? My response: In short: no.

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers.

B2B 358

B2B Paid Search Agency Guidelines Content 358

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Combine each of these factors and many of your audience members won’t mind adding their name to your email list in exchange for some high quality content.

Ad Exchange 229

Ad Exchange High Quality Lead Landing Pages Content 229

The Point

APRIL 16, 2019

Failure to do this often results in wasted ad budget and spending valuable ad dollars on terms that generate expensive clicks but don’t convert at the same high rate. A search offer can be anything: a how-to guide, a third-party research report, white paper, Webinar, video, demo or free trial.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Walker Sands

DECEMBER 1, 2023

It’s exciting, but maybe a little overwhelming, too — especially if you’re a Google Ads user trying to figure out what the shift means for your ad campaigns. In this post, we talk through connecting GA4 with Google Ads, as well as how to update conversion tracking in general. How Do I Connect GA4 and Google Ads?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. Ebooks & White Papers. Ebooks and white papers are some of the most popular forms of exclusive B2B content because they focus on statistics, outcomes, and concrete strategies. White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Anyword

NOVEMBER 8, 2021

As an advertising platform, Twitter has a lot of advantages, but there’s one particular drawback: Twitter ad copy specs are quite limited. But it’s still a challenge for copywriters to use the limited space to build convincing ad texts. A Short Twitter Ads Guide? A Short Twitter Ads Guide? Include hashtags sparingly.

Twitter 93

Twitter Ads Effectiveness Copywriting 93

Anyword

JUNE 5, 2024

How to Use ‘Add info’ You have two options for adding information to enhance your blog posts: General Prompt When starting a new blog post, you’ll see a ‘+’ button. This could include anything from industry reports and white-papers to competitor analysis or market research.

Thought Leadership 92

Thought Leadership Analysis Paper High Quality Lead 92

Anything Goes Marketing

AUGUST 26, 2006

I found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog. Do you think that adding white papers to your business blog is a good idea?

Paper 100

Paper Lead Generation Generation Leads 100

NuSpark Consulting

JUNE 23, 2017

Facebook’s foray into Lead Ads has been around for 18 months now, but new developments occur frequently. The concept was introduced initially to resolve the problem of serving Facebook’s ads to mobile users and the resulting issues experienced while trying to get them to complete long contact forms on their tiny screens.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

Martech

OCTOBER 26, 2023

Register and attend this digital advertising webinar to stay ahead, mastering consent-driven ad strategies so you can build trust and boost profits: “Why Consent and Compliance Matter With Programmatic Ads,” presented by OneTrust. The post Build trust and boost profits with programmatic ads appeared first on MarTech.

Ads 106

Ads Ad Building Webinar Metrics Advertisements 106

Martech

AUGUST 3, 2023

This may include: Ad revenue from content emails. Ad revenue from web traffic that was generated by an email campaign Direct sales, including product sales, subscription sales, events, etc. So when someone asks, “how much can I afford to spend to collect emails for my free white paper effort,” you can’t in good conscience say $2.

Lead Scoring 91

Lead Scoring Lead Ranking Deliverability Ad Exchange 91

Zoominfo

MARCH 10, 2021

million jobs worldwide,” IDC said, adding, “Over the same period, the use of cloud computing by Salesforce customers will add $1.2 However, that dissatisfaction may be unfairly aimed at the CRM itself, according to a new ZoomInfo white paper, “Transforming the CRM From a System of Record to a System of Insight.”.

Work Management 246

Work Management Analysis Marketing Management Cost 246

Webbiquity

AUGUST 1, 2023

Pay-per-Click (PPC) Advertising Although paid search or display ad clicks have no impact on organic search engine rankings, they can increase the site’s online presence , drive additional traffic, and broaden market awareness.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Navigate the Channel

NOVEMBER 9, 2023

RELATED: How to Diversify Your Content Strategy Consider adding a human touch to your brand in 2023 as a way to increase the public’s awareness of it. On the other hand, creating white papers and ebooks is a good way to improve your standing as a thought leader in your industry. What are white papers and ebooks good for?

Public Relations 65

Public Relations Social Media Paper FAQ 65

Navigate the Channel

JUNE 6, 2024

Adding interactive elements to your web pages increases the time users spend on your site. White papers —as gated content or not—help establish you as a thought leader, particularly if those white papers focus on specifics in architecture that you know well. Interactivity is also a lead draw.

Lead Generation 65

Lead Generation Lead Scoring Lead Ranking Generation 65

KoMarketing Associates

JULY 27, 2017

As any savvy paid search advertiser knows, ad extensions are one of the keys to a successful ad. Not only are they free to implement, but they make the ad bigger, which helps improve the overall visibility and ultimately, click-through-rate. The first ad extension we will discuss is sitelinks.

Paid Search Agency 120

Paid Search Agency PPC Adwords Ads 120

The Point

MAY 17, 2021

When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads. However, it’s critical to align search offers (and not just ad copy) with ad groups tailored to a particular buying stage.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

NetLine

APRIL 14, 2022

of all registrations), B2B Marketers promoted 20% more White Papers than eBooks. With all of these campaigns and ad budgets to compete against, how great would it be to actually know “Who” you should be reaching? eBooks Were Requested 484% More Than White Papers. White Papers. In analyzing these 4.6

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Martech

NOVEMBER 16, 2023

But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. Register and attend “Upgrade Your 2024 B2B-Marketing Game With This Powerful Ad Channel,” presented by MNTN.

Advertising Channels 98

Advertising Channels B2B Marketing Ads B2B 98

The ROI Guy

NOVEMBER 7, 2017

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

Peer-to-peer 126

Peer-to-peer Advertising Benchmark Marketing Automation Services Paper 126

The Point

APRIL 19, 2017

Personally, I’ve seen some white papers continue to generate leads year after year with only minor updates. After all, it’s the title that drives the prospect to click on your ad or fill out the registration form. Let’s be clear here – we’re not saying you should convert your white paper into sales collateral.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Launch Marketing

OCTOBER 20, 2021

Anyone can create a white paper, but if the information is not accurate or not well presented, audiences members consuming the content will not be impressed and most likely not deem you a credible source or thought leader. White papers: Similar to a research report, white papers are a complete guide to a complex topic or focus area.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

SmartBug Media

AUGUST 19, 2019

The inventor of pop-up ads in the mid-1990s has publically apologized. You have run into countless pop-up ads on the internet—perhaps even in the last few minutes. With so much negative feeling towards pop-up ads, why on earth are they still being used? Part 1: What Do Users Think About Ads? So what data is out there?

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Navigate the Channel

DECEMBER 7, 2023

B2B companies are finding success on LinkedIn by using sponsored InMail to invite prospects to webinars, posting white papers on Dynamic Ads to reach high-level decision makers. B2B companies also employ creative LinkedIn ad campaigns to target their industry-specific audiences. It makes sense to go where the leads are.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

The Point

AUGUST 27, 2019

Here then, based on our experience, are some of the key reasons why many of those campaigns fail to meet expectations: (A quick caveat – the list below applies almost exclusively to Sponsored Content, the most common ad format on LinkedIn, and, in our experience, the most effective for demand generation.). * Non-Content Offers.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

The Point

FEBRUARY 28, 2023

Weaving that story into content, ads, and other campaign assets will help your company stand out. Or an ad on LinkedIn. Or an engaging content asset (ebook, Webinar, white paper) that can pay dividends over the long term and serve a myriad of uses (Website CTA, lead nurturing, lead generation, social media).

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

FMG Suite

SEPTEMBER 15, 2021

By using retargeting ads for financial advisors. The difference between retargeting ads and social media posts lies in intent. But retargeting ads don’t require any intent because they follow your audience across the internet. How do financial advisors get it right when creating retargeting ads? Driving Conversions.

Ads 52

Ads Marketing Automation Services Clickthrough Advertising Funnels 52

Biznology

JANUARY 11, 2018

Rather than a marketing intern waiting around for those emails to come in so they can immediately respond with the link to the report or white paper, the process is automated. Lead scoring. That consumption data is useful in another way, as well. It can help chart the next touchpoint.

Email Marketing 168

Email Marketing Automation Marketing Websites Planning 168

Marketing Insider Group

JANUARY 5, 2023

Here’s just a few examples of the mistakes marketers make when defining inquiries as leads : Every person who signs up for your newsletter, downloads a white paper, or registers for your webcast is not a lead. Downloaded our white paper? Do you have the Budget? Do you have the Authority to make a purchase decision?

Lead Ranking 260

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 260

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Content Creation. Distribution. Optimization.

Marketing Automation Services 307

Marketing Automation Services Marketing Budget Paid Search Agency Service 307

ClearVoice

JUNE 24, 2022

Your competitors are generating TONS of leads and sales through native ad campaigns. Not only did you spend thousands to run your native ad campaigns, but you even spent hours putting together the copy, and images, among other materials, only to be ignored by your audience. We’re about to take a deep dive into how native ads work.

Paid Content 52

Paid Content Paid Search Agency Ads Banners 52