Metadata

MAY 22, 2024

This will sound crazy, but Metadata’s platform and Agency Services (s/o James) saved my job at Own (formerly OwnBackup). I loved it so much that I decided to wave goodbye to my political career and say hello to one in digital marketing, first at AppleCart and then at Own. I set out to break Own into untapped markets. Full stop.

Consulting 52

Consulting Service Paid Search Agency B2B Thought Leadership 52

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Dig deeper: How one tech company is doing marketing without cookies Why we care. Get MarTech! In your inbox.

Paid Search Agency 106

Paid Search Agency Google Ads Media 106

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet. Does Google Ads Work for B2B? .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 87

Paid Search Agency Ads Google Marketing Analytics Tools 87

illumin

FEBRUARY 22, 2024

Amazon Prime is switching to an ad-supported business model in 2023. As of February 2024, Prime will start airing commercials, leaving many television enthusiasts wondering if viewers continue to choose streaming services over traditional television options. Will audiences still choose streaming if they have to watch ads to do so?

Paid Search Agency 115

Paid Search Agency Amazon Ads Television marketing 115

NuSpark Consulting

OCTOBER 1, 2023

Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. Key Benefits Lead Generation : Drive sales by generating leads for your business, product, or service.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

NuSpark Consulting

OCTOBER 1, 2023

Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. Key Benefits Lead Generation : Drive sales by generating leads for your business, product, or service.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

QuanticMind

AUGUST 29, 2023

Consumer trust plays a fundamental role in the financial services industry. The inherently personal nature of the products and services provided, coupled with their potential magnitude of impact, puts trust right at the center of the consumer relationship.

Trust Marketing 79

Trust Marketing Paid Search Agency Service Advertising Agencies 79

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. So what do these Marketing Cloud updates mean for you?

Paid Search Agency 109

Paid Search Agency Features Personalization Ads 109

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Live Event Ads. Why we care. Driving results.

Linkedin 76

Linkedin Paid Search Agency Ads Campaigns 76

sagefrog

DECEMBER 13, 2023

One of the most significant decisions a facility can make in building the future of its business is who to outsource and entrust various facility maintenance services to. But as the industry becomes more saturated and the competition even more substantial, your facilities services business has much to prove. billion in 2023 to $2,031.4

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404. Leading U.S. ” Why we care. Get MarTech!

Paid Search Agency 116

Paid Search Agency Advertising Agencies Conversion Ads 116

B2B Digital Marketer

MARCH 28, 2024

In today’s episode, we dive deep into the world of B2B paid advertising with Sharon Park, a former Google insider with a decade of experience in crafting winning B2B marketing strategies for some of the largest global brands. In this episode, you’ll learn: The myths surrounding B2B paid ads and the truths that dispel them.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Liveintent

JULY 6, 2022

What are display ads? Display ads are text, image, or video advertisements in the digital, online space. Display ads come in a variety of formats. Let’s look at those formats and examples below: Banner ads: These are image or video-based ads rather than text-based ads. What are native ads?

Display 109

Display Ads Advertorials CPC 109

Martech

OCTOBER 27, 2023

billion from its advertising services in the third quarter of 2023. This should instill confidence among cautious marketers, ultimately rekindling their trust in the sector. As trust is rebuilt, experts anticipate a surge in ad spend during the all-important holiday season in Q4. Ad partners. Amazon generated $12.06

Amazon 113

Amazon Paid Search Agency Service Ads 113

Martech

OCTOBER 25, 2023

Snap, the parent company of Snapchat, yesterday reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. The company cautioned the ad market remains volatile, pointing to the impact of war in the Middle East.

Paid Search Agency 118

Paid Search Agency Lead Ranking Advertising Agencies Ads 118

Martech

MAY 27, 2022

This week, grocery delivery and pickup platform Instacart announced the rollout of shoppable ads. The ad units run with add-to-cart functionality that will evolve through the pilot program, as Instacart learns best practices alongside its advertisers. Get the daily newsletter digital marketers rely on. Video and display units.

Ads 124

Ads Funnel Advertising Digital Marketing Funnels Advertising Funnels 124

Launch Marketing

MAY 10, 2022

As Tethr’s Director of Marketing was going on maternity leave, they looked for someone to temporarily fill that role and step in to ensure continuity with demand generation and sales enablement efforts. When Launch stepped in, the focus was to ensure seamless continuity of marketing efforts while the Director was on leave. The Details.

Demand Generation Agencies 127

Demand Generation Agencies Planning Service PPC 127

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game.

Paid Search Agency 119

Paid Search Agency Ads Campaigns Account Based Marketing 119

Martech

DECEMBER 13, 2022

On December 8, streaming service Disney+ launched a new ad-supported tier. Previously, the streamer for all things Marvel, Star Wars and Disney charged $8 per month for ad-free viewing. Now, they’ve upped the ad-free tier to $11. In the early days of streaming, a lot of premium content was ad free. Why we care.

Paid Search Agency 106

Paid Search Agency Ads Marketing Management Verticals 106

Heinz Marketing

FEBRUARY 20, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience. of their total ad spend to mobile devices.

Paid Search Agency 91

Paid Search Agency Spending Ads Companies 91

Martech

DECEMBER 19, 2023

“As the programmatic advertising continues to evolve, addressing ad fraud and ensuring transparency has become paramount for success,” said Dmytro Chebakov, CEO of BidsCube. The latest report by the Association of National Advertisers confirms concern about transparency issues in the programmatic market.

Paid Search Agency 106

Paid Search Agency Advertising Agencies Ads Work Management 106

Martech

JANUARY 5, 2022

Electronics retailer Best Buy has announced Best Buy Ads, a new in-house media company that will use its trove of first-party data to sell ads from other brands and serve them to customers through search, video, display, social media and store advertising. Why we care.

Buy 103

Buy Paid Search Agency Ads Best Practices 103

Go Beyond SEO

JUNE 7, 2023

With literally millions of people using search engines to find products and services, that’s where you need to be to stay competitive. SEO and Google Ads are the bread and butter of your digital marketing strategy, and what will maximize your lead generation, eventually getting you a steady stream of branded search results.

SEO 78

SEO Ads Google SERP 78

Go Beyond SEO

JUNE 7, 2023

With literally millions of people using search engines to find products and services, that’s where you need to be to stay competitive. SEO and Google Ads are the bread and butter of your digital marketing strategy, and what will maximize your lead generation, eventually getting you a steady stream of branded search results.

SEO 78

SEO Ads Google SERP 78

Martech

MAY 18, 2023

digital ad spend is only expected to increase 7.8% Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. of total digital ad revenue, according to eMarketer.

Spending 113

Spending Ads Emarketing Forecasting 113

Martech

JUNE 15, 2023

With better segmentation comes fewer wasted impressions and ad dollars. By implementing these strategies, we can improve the relevance of your ads, increase engagement rates, reduce wasted impressions, and maximize the return on investment (ROI).” Here are some strategies where marketers can use these data insights. Get MarTech!

Paid Search Agency 120

Paid Search Agency Optimization Ads Mobile Advertising 120

Bionic

MARCH 17, 2024

Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. Chasin continues, “And the agencies that don’t embrace AI are going to find that they’ve got a competitive problem because they are offering the same services as their competitors, but they’re spending too much to do it.”

Paid Search Agency 70

Paid Search Agency Marketing AI Advertising Agencies Ad Agencies 70

Martech

AUGUST 22, 2023

Connected TV (CTV) advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. CTV ads have been exploding in popularity as more TV watchers cut the cord and adopt streaming services. billion in ad spend across its properties.

Spending 98

Spending Paid Search Agency Allocation Ads 98

Martech

FEBRUARY 10, 2022

On a company call this week, Salesforce executives discussed a vision for rolling out an NFT cloud service, according to a published report based on a source who asked not to be named. However, they are in the business of supporting marketing and sales teams, and many of them are diving into NFTs.

Enterprise Management 98

Enterprise Management Marketing Management Service Paid Search Agency 98

Martech

AUGUST 24, 2023

This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app.

Paid Search Agency 97

Paid Search Agency Advertising Agencies Ads Enterprise Management 97

BenchmarkONE

JUNE 29, 2022

Inbound marketing is a tactic employed by almost every business that has an online presence. If you’re an agency looking to increase your book of business, offering services that help your clients attract interest from their audience online isn’t a bad place to start. Content Marketing . Website Strategy. Top of Funnel.

Paid Search Agency 66

Paid Search Agency Top of Funnel Inbound Marketing Advertising Agencies 66

FunnelEnvy

APRIL 3, 2023

One of the key advantages of paid ads (also called PPC) is that they offer quicker access to a larger audience than organic strategies like SEO and referral marketing. One significant determining factor is often location: some companies running ads will want to restrict them to people in a specific location.

Paid Search Agency 78

Paid Search Agency Ads Advertising Funnels Funnel Advertising 78

Martech

AUGUST 11, 2023

Connected TV (CTV) ad spend is expected to reach $25.9 The market is fragmented, and CTV ad investment is mainly being drawn from existing budgets,” said Alex Brownsell, WARC Media’s head of content, in a release. Here’s a chart showing the growth of both markets after reaching $10 billion in revenue. Why we care.

Spending 96

Spending Ads Media Youtube 96

ActiveDEMAND

JANUARY 7, 2021

Marketing Automation is a powerful technology that leading digital marketing agencies are using to get better results for their clients, better show how their marketing is driving results for their clients, and perform more marketing in fewer hours. Most marketing agencies pitch to their clients to win business.

Marketing Automation Services 90

Marketing Automation Services Work Management Marketing Management Marketing Automation 90

SmartBrief - Marketing

JANUARY 28, 2024

System1 tested consumers’ emotional reactions to Super Bowl ads of the past four years (2020-2023) and found that commercials featuring brand characters consistently outscored celebrity spots for appeal, brand recognition and commercial impact. Ads with brand characters and branded situations (e.g., Spike Rating, compared to 1.24

Ads 66

Ads Brand Identity Branding Correlation 66

Martech

MAY 10, 2022

Multinational analytics provider SAS has launched SAS 360 Match, a first-party sell-side advertising video on demand (AVOD) platform, that also serves ads across a range of additional channels, including web, as well as those subscription video on demand (SVOD) channels that also carry some advertising. Combatting subscription fatigue.

Marketing Management 96

Marketing Management Paid Search Agency Ads Broadcasting 96