Zoominfo

JULY 5, 2023

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Martech

MARCH 4, 2024

Customer Churn Rate: Churn rate measures the percentage of customers who stop using a product or service over a given period. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Lead Ranking 90

Lead Ranking Allocation Churn Rate Lead Scoring 90

Thinkers360

MAY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 thought leading companies on artificial intelligence for 2024. Congratulations to all our artificial intelligence thought leaders, analysts and influencers who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

Marketing AI 145

Marketing AI Lead Ranking Lead Scoring Enterprise Management 145

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. By doing so, you can: Provide direction and purpose to your social media efforts.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! Join Enterprise Lite to work with all of these analysts and influencers!

B2B Thought Leadership 140

B2B Thought Leadership Work Management Thought Leadership B2B 140

Martech

JANUARY 26, 2024

Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. Generating revenue growth is the ultimate goal for any B2B founder. While many other metrics matter, revenue is what enables success. Do you know what drives revenue growth?

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling Enterprise Management Work Management 118

SmartBug Media

SEPTEMBER 28, 2020

Today’s marketplace is filled with innovative solutions in the form of products, services, and technologies. This includes companies operating in the manufacturing industry. No matter which manufacturing niche you operate in, understanding the Buyer’s Journey is critical. Reporting: Reporting is done on an ad-hoc basis.

Sales Qualified Leads 96

Sales Qualified Leads Paid Search Agency Marketing Automation Services Buyer Personas 96

Martech

NOVEMBER 30, 2022

Salesforce’s share of the CRM market is about 25%. Based on features in this release, Salesforce is focused on: Improving the base platform (adding ease that your hands-on admin and developer teams have requested for a long time). Robust support for subscription selling added to Commerce. This series will connect those dots.

Paid Search Agency 96

Paid Search Agency Business API Bandwidth 96

Zoominfo

JANUARY 11, 2021

Yet the people who actually might be interested in buying your product or service also play a big role in your target market. A customer profile is a document that outlines specific characteristics of who is interested in purchasing your product or service. What is a Customer Profile?

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Zoominfo

AUGUST 1, 2023

Adding those deviations to a business world awash with uneven data quality could quickly create exponential headaches. The more potentially disruptive the technology, the greater the hype. Speaking at GTM Partners’ Leaders Summit on Generative AI , Schuck advised business leaders to make data integrity a top priority.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Full Circle Insights

DECEMBER 15, 2021

By successfully executing its product and growth strategy in 2021, Full Circle Insights set the stage for even higher levels of growth in 2022 as it differentiates its expanding suite of B2B measurement solutions in a rapidly changing marketplace. Full Circle Insights® , Inc., We look forward to sharing more in the months ahead.”

Full Circle Insights 93

Full Circle Insights Marketing Attribution Enterprise Management Account Based Marketing 93

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Congratulations to all who participated! Join Enterprise Lite to work with all of these analysts and influencers! Want to be on this list or know others who should be on this live and annual leaderboard?

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Salesforce Marketing Cloud

FEBRUARY 14, 2024

Are your service agents drowning in mundane daily tasks? Then your business might be a good candidate for customer service automation. According to our research , 65% of high-performing service organizations rely on automated customer service to save time, reduce human error, and make time for new projects, compared to only 41% of underperformers.

Work Management 98

Work Management Automation Service Customer Satisfaction 98

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. But not always. Today’s buyers come to the sales process more informed than ever, looking for in-depth information specific to their needs. Shifting your focus to offering value and solutions is the way forward. Frame this conversation as a partnership.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

SalesGrape

NOVEMBER 19, 2023

Understanding Beyond the Pill Approach: A Paradigm Shift in Pharma Marketing The concept of “beyond the pill” refers to an approach where pharmaceutical companies focus not only on selling medications but also on providing additional value-added services that enhance patient outcomes.

Telemarketing 90

Telemarketing Allocation Marketing Management Advertising Agencies 90

Martech Advisor

SEPTEMBER 23, 2019

Jonathan Lim, from Microsoft Advertising, talks through how native ad targeting tactics can help you hit your business goals. Lately, it seems like paid search is the ad channel getting the most advantage from artificial intelligence. Brands have different goals for different products at different times. Well, how’s now?

Display 58

Display Paid Search Agency Marketing AI Tactics 58

SmartBug Media

MARCH 6, 2024

Many manufacturing companies’ ERP systems have quote systems that help them price products—but there are other systems that also need to be part of the conversation for fulfillment. Connecting systems in the digital world is a top priority for businesses. In these scenarios, a custom integration is the solution. How do people work?

Enterprise Management 64

Enterprise Management Work Management Hubspot Marketing Management 64

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? Our inboxes are inundated with junk emails, and we are constantly bombarded with online ads. Think again! However, you also know that reaching engineers, technical professionals, and industrial buyers isn’t easy.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

SmartBug Media

AUGUST 19, 2020

For those in the manufacturing industry, keeping up with (or staying ahead of, for that matter) the competition is not only top of mind, but it’s also a top priority. And in today’s ever-evolving landscape, the challenges that manufacturers, OEMs, and distributors deal with on a day-to-day basis have gotten even more complicated.

Inbound Marketing 105

Inbound Marketing Top of Funnel Campaigns Buyer Personas 105

Thinkers360

JUNE 2, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Healthcare for 2024. Congratulations to all our Healthcare influencers who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 112

Salesforce Marketing Cloud

JANUARY 8, 2024

But back at the office, they’ll ask their delivery or product team in a panic, “We can do that, right?” They detail the scope of work/product and the conditions of the sale to prevent misunderstandings between the buyer and seller. Salespeople have a reputation for overpromising in their pitch.

Process 110

Process Practices Terms and Conditions Work Management 110

Brandpoint

NOVEMBER 3, 2022

The manufacturing industry is unique in that it requires extra education for your audience and the translation of a complex process into something easily digestible. link] This is an animated video our team created for our manufacturing client, Lakeview Industries. It needs to be welcoming, educational and helpful to your users.

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

Salesforce Marketing Cloud

JANUARY 25, 2024

Picture this: You see an ad online for a product you really, really want — so you take it as a sign from the universe to treat yourself. Proper inventory management allows companies to keep track of all their products as they’re received, stocked, ordered, and shipped. How frustrating. Here’s everything you need to know.

Work Management 59

Work Management Marketing Management Fulfillment Merchandising 59

Outgrow

DECEMBER 6, 2022

Outgrow Product Update for October 2022 [20+ Outstanding Features]. With this latest product update, we’ve tried to make the content creation process easier and smoother for you! For example, a car manufacturer can ask for the total number of cars sold by each model in a particular quarter or year. This one is really cool.

Outgrow 98

Outgrow Features Product Lead Ranking 98

Salesforce Marketing Cloud

MAY 2, 2024

That information isn’t always trustworthy and won’t serve your business needs without adding the context of your own data. Your company may be using generative AI to analyze vast datasets, shape business strategies, streamline interactions, and provide personalized responses to customers.

Training 98

Training Lead Ranking Paid Search Agency Business 98

Thinkers360

MAY 25, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Emerging Technology for 2024. Congratulations to all our Emerging Technology influencers who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

The Lead Agency

MAY 5, 2019

The number of manufacturers in Australia has fallen from 96,000 10 years ago, to nearly 84,000 last year. According to an ABC news report, just under half of local manufacturers are innovating, which means they are using improved products, services, processes or methods.

Paid Search Agency 63

Paid Search Agency Advertising Agencies Tips Marketing Budget 63

Thinkers360

MAY 6, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Future of Work for 2024. Congratulations to all our Future of Work influencers who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today ! 13 Dr Terri Horton MBA MA SHRM-CP PHR EQi2.0

B2B Thought Leadership 125

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 125

Lake One

OCTOBER 13, 2023

Introduction to Account-Based Marketing and its Benefits Account-based marketing has developed into an extensive strategy that every company wants to integrate, whether they are large giants in their space or simply hitting the ground running.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Zoominfo

JUNE 28, 2023

It’s the day of a new product launch. Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution. Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

SalesIntel

FEBRUARY 19, 2024

For example, suppose a prospect from a manufacturing company starts frequently researching software solutions for supply chain optimization. For example, suppose a prospect from a manufacturing company starts frequently researching software solutions for supply chain optimization. Remember, people crave authenticity.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Salesforce Marketing Cloud

DECEMBER 14, 2023

This can be a complex process. But with planning and the right technology, sales teams can get the most out of every day in the field. Here’s everything you need to know to get started. What you’ll learn: What is sales route planning? What are the benefits of sales route planning? How do I create and optimize my sales route?

Planning 59

Planning Marketing Management Allocation Sales Qualified Leads 59

Thinkers360

MAY 18, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Lean Startup for 2024. Congratulations to all our Lean Startup influencers who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

Startups 63

Startups B2B Thought Leadership Thought Leadership Lead Scoring 63

Lake One

JANUARY 4, 2021

Manufacturers tend to excel at digital transformation on the manufacturing floor. When it comes to finding areas to improve manufacturing processes and scaling their business, manufacturing often leads other industries. Meryl Steinhauser | Product Manager | Polywater. The impetus to change was an outdated CRM.

Digital Transformation 52

Digital Transformation Enterprise Management Work Management Marketing Automation Services 52

Optinmonster

NOVEMBER 17, 2023

The platform has all the right tools in place to help you: List new products Add images to a gallery Optimize your product pages for search Add vendors Track inventory Shopify’s ease of use in building a new eCommerce site is what has enabled more than 1 million businesses to use Shopify as their choice of eCommerce platform across 175 countries.

Paid Content 52

Paid Content Work Management Marketing Management eCommerce 52

Zoominfo

JANUARY 11, 2021

Yet the people who actually might be interested in buying your product or service also play a big role in your target market. A customer profile is a document that outlines specific characteristics of who is interested in purchasing your product or service. What is a Customer Profile?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Enterprise Management Work Management 100

Valasys

AUGUST 28, 2020

On the 25th of August 2020, the leading provider of cloud-based e-commerce, CRM, and other popular business software solutions, Salesforce revealed that their revenue from Marketing and Commerce Cloud software increased by 21% for the second quarter of the fiscal that ended on July 31. billion in the first half of the fiscal.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98