Hubspot

OCTOBER 28, 2012

Now these ad targeting abilities are diving even deeper, giving advertisers the option to target by gender. You might be asking yourself questions like, “If I increase my blogging frequency from once a month to twice a week, what impact will I see?” or “How much will growing my Facebook reach improve my website traffic?”

Twitter 28

Twitter Paid Search Agency Ad Frequency Mobile Advertising 28

Hubspot

APRIL 8, 2019

It integrates with all of Google’s marketing products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools. And if you use a CMS like HubSpot or WordPress, this task is even easier. HubSpot users can follow these simple instructions for adding GA.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Hubspot

FEBRUARY 8, 2012

Here's a sampling of the different criteria you should evaluate. How much, at what frequency, and within what span of time does an MQL typically engage with your website before converting into a customer? All of a lead's points get added up to determine their individual lead score. Connect with HubSpot :

Lead Ranking 28

Lead Ranking Lead Scoring Marketing Qualified Leads Top of Funnel 28

Hubspot

JANUARY 14, 2013

Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? Content samples that demonstrate writing skills. Do you know when a display ad works, and when it doesn't? Growing the company's social media reach.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Heinz Marketing

MAY 1, 2024

Marketing analytics platforms (Google Analytics, Adobe Analytics or HubSpot) or business intelligence tools (Tableau or Microsoft Power BI) can aggregate data from various sources and generate attribution reports efficiently for your teams. Lastly, consider holdout testing.

Marketing Attribution 87

Marketing Attribution Multi-Touch Attribution Cost per Acquisition Allocation 87

Hubspot

FEBRUARY 27, 2019

That's because LinkedIn has a powerful ads platform. But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign.

Linkedin 101

Linkedin Paid Search Agency Ads Campaigns 101

Hubspot

AUGUST 5, 2019

They also wanted to see if video ads could have the same success as their other Facebook ad formats. Here's a look at the original commercial: The ad was cut down to a 15-second clip which shows a woman receiving a Pandora necklace from her partner. Pandora then ran the ad targeting German audiences between the ages of 18-50.

Case Studies 78

Case Studies Case Study Paid Content Studies 78

Hubspot

SEPTEMBER 26, 2014

And we have ambitious goals here at HubSpot, so we need to be focused on achieving exceptional growth. 1) Frequency. Test your publishing frequency to identify your "sweet spot." Suggested Testing Methodology: Increase (or decrease) your publishing frequency by a certain amount for 1-2 weeks. Blog Publishing Optimization.

Conversion Rate 28

Conversion Rate Clickthrough Conversion Ad Frequency 28

Hubspot

JULY 31, 2014

There are always new features being added to Facebook, LinkedIn, Twitter, and Pinterest -- and with all of the other responsibilities on your plate, staying up-to-date with the latest and greatest can feel like you''re running on a really fast on a tredmill while attempting to juggle. select your frequency, and you are ready to go.

Social Media 28

Social Media Trends Media Conference 28

Webbiquity

OCTOBER 23, 2012

Catherine Lockey helpfully walks new Twitterers through the process of getting started and building a following on Twitter, from opening an account and creating lists through DMs, retweets, hashtags, post frequency, following back and more. ” 17 Examples of Twitter Brand Page Backgrounds to Inspire You by HubSpot.

Paid Content 100

Paid Content Twitter Tactics Tools 100

Hubspot

DECEMBER 14, 2016

consisted of a video piece that urged viewers to give the gift of a healthy heart to someone they love on Valentine's Day by applying for a free sample of MegaRed via its Facebook Page. To return the love, MegaRed would send the user a free sample, too. Step #3: Establish a schedule. With seasonal campaigns, timing is of the essence.

Planning 36

Planning Campaigns Sample Press 36

Hubspot

SEPTEMBER 29, 2014

It starts with audience research, and is built on determining the best form of content, creating a pattern of frequency, tailoring the style to your audience, and focusing on keywords your audience searches for online. Adding infographics and a strong visual push in your content is also important, depending on your audience.

Traffic 28

Traffic Webinar Metrics Organization Buyer Personas 28

Hubspot

APRIL 18, 2012

Which is why today at the Ad Age Digital Conference, Google, partnering with the industry and supporting the IAB's Making Measurement Make Sense (3MS) coalition, has launched the new Brand Activate Initiative , "an ongoing Google effort to address these challenges and re-imagine online measurement for brand marketers." Google thinks not.

Advertising Agencies 28

Advertising Agencies Doubleclick Advertisements Advertising 28

Hubspot

AUGUST 10, 2012

In HubSpot's 2012 State of Inbound Marketing report , for example, we combined data from years past with our brand spankin' new 2012 data to show how inbound marketing-generated leads have consistently cost significantly less than outbound - generated leads. HubSpot's own Dan Zarrella uses this technique in a lot of his own research.

Paid Search Agency 28

Paid Search Agency Correlation Case Studies Content 28

Hubspot

AUGUST 7, 2015

97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights. For starters, take comfort in knowing that it's not easy trying to create engaging, inspiring, educational content at a high frequency while attempting to balance the rest of your day-to-day responsibilities.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

JUNE 9, 2016

of Facebook's global mobile ad revenues (20.1% 39 ) The most common posting frequency for brands on Instagram is 11–20 times per month, with almost one-third of companies measured falling into that bucket. That means that the average post in this sample saw 4.3 ( Source ). Tweet this stat! Image Credit: eMarketer. in the U.S.)

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Hubspot

JULY 24, 2012

Here at HubSpot, we've created a templated schedule that we fill in at the same day and time every single week for the following week's social media content. A note on tone: Notice that the sample LinkedIn update in the template (and screenshot above) is far less casual that what you'll see in our sample Twitter and Facebook updates.

Social Media 28

Social Media Template Social Marketing Media 28

Hubspot

JANUARY 30, 2013

Who do you think is better capable of writing a stellar post about email marketing for this blog: Someone on HubSpot's marketing team who manages our social media presence, or someone on our team who manages our email and lead nurturing campaigns? But in all seriousness, a blog with multiple contributors results in a better blog overall.

Work Management 28

Work Management Marketing Management Blogger Guidelines 28

Hinge Marketing

JULY 21, 2022

Ads now dominate search engine results pages and offer higher click-through rates. If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Second, an expert who offers added value to their audience. Start by taking a sample of your best clients.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Single Grain

NOVEMBER 16, 2023

Here is a sample of a SaaS customer journey map: Identify Touch Points : Pinpoint the various touch points where your audience interacts with your brand, from the initial discovery to ongoing usage. Content Types and Frequency : Analyze the types of content your competitors are creating.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Vidyard

FEBRUARY 2, 2021

How to Embed Video to a HubSpot Page 3.3.3 HubSpot’s Landing Page Video CTA 5.5 Sample Research Questions 3.2 HubSpot Webinars 7.3 Sample Video Production Timeline 1.8 Target Key Accounts with Digital Ads 1. HubSpot Sales Hub 1.3.3 Determine the Goal of Your Landing Page 3.2 Video Marketing 1.2

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Hubspot

JULY 22, 2015

Last year, we ran several tests on HubSpot's Marketing blog and determined that our sweet spot hovered around four posts a day (the articles themselves varied in terms of comprehensiveness). Keeping our headcount and resources constant, what kind of posts should we be publishing -- and at what frequency -- to grow faster? Methodology.

Analysis 28

Analysis Lead Gen Ad Frequency Advertising Benchmark 28

Hubspot

JULY 21, 2015

You create a few sample infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. Here at HubSpot, for example, we have a team of nearly 100. At HubSpot, we use.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28