Convince & Convert

AUGUST 13, 2013

If you’ve been thinking Facebook’s Ad Exchange (FBX) as just a source of display, prepare to have your conceptions flipped on their head. Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen.

Paid Content 167

Paid Content Facebook Paid Search Agency Ads 167

Content Standard

AUGUST 24, 2021

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Despite pandemic-induced budget cuts, digital ad spending grew to $139.8 Over 78% of that ad revenue lined the coffers of just ten companies. billion in 2020.

Privacy 125

Privacy iProspect Ad Exchange Paid Search Agency 125

The Lead Agency

APRIL 14, 2020

Facebook is considered as the B2C playground, flooded with ads from our go-to brands. However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up. billion active users on Facebook and 74% of people say they use Facebook for professional purposes.

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

BenchmarkONE

FEBRUARY 3, 2022

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. For the content to take off and deliver results, you have to promote and amplify it. Why Distributing Your Content is Essential for Success. Use Newsletters.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

BenchmarkONE

MARCH 18, 2020

I remember when I first signed up for Facebook. I had no idea that in just a few years, everyone and their moms (literally) would be joining the platform, and Facebook as I knew it would totally change. . The Power of Facebook . Whether or not Facebook continues down a controversial path is uncertain. It was 2005.

Facebook 80

Facebook Webinar Metrics Business Guidelines 80

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ad buying is a time- and labor-intensive process.

Advertising Agencies 122

Advertising Agencies Paid Content Cost Per Thousand Advertisements 122

Contently

APRIL 28, 2017

Back in 2015, Facebook introduced Instant Articles. After years of hot takes and hand-wringing, including from yours truly , what was once supposed to revolutionize digital content has instead been something of a dud. Despite some early skepticism, many publishers now tout the benefits of Apple News. But what about brands?

Customer Surveys 152

Customer Surveys Brand Identity Branding Distribution 152

Unbounce

NOVEMBER 14, 2021

Right— customers. But it can feel a lot harder to get new customers than to build your team or design a product. This blog post will teach you five foolproof digital marketing practices to get new customers. First Things First: Define Your Target Customer. The benefits that will resonate the most with your customers.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Webbiquity

JUNE 7, 2018

Content Marketing. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

Scoop.it

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. So, disseminating one content type across the levels is not advisable.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year. Are We Ready to Trust the Machines? to 11:15 a.m. to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Customer Experience Matrix

OCTOBER 15, 2015

Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Launch Marketing

MAY 26, 2021

With almost 4 billion people on social media, the audience scale and exchange of information on this digital medium provides an enormous opportunity for leaders and organizations. Here, we explore some of those reasons, what types of content to post, and additional considerations. Looking to elevate your customer experience?

Social Media 121

Social Media Social Marketing B2B Thought Leadership B2B Marketing 121

Hubspot

APRIL 4, 2018

Facebook released a statement today outlining its rewritten terms of service with the goal of more clearly explaining how user data is collected and used. The same goes for the data policy, which dictates what kind of data Facebook collects and how it's used in all its products, including Messenger and Instagram. What We Share.

Facebook 73

Facebook Work Management Service Privacy 73

Vision6

FEBRUARY 28, 2022

If you want to make sure your forms will gain traction we recommend the following: Embedding your sign up forms on landing pages which draw the most traffic Adding CTAs to join your mailing list on your most popular blog pages Gatekeeping your high-value content like webinars or whietpapers in exchange for users’ email addresses.

Examples 98

Examples Budget Programs Ad Exchange Opt-out 98

Parse.ly

FEBRUARY 4, 2022

Digital transformation is shifting the call desk to chatbots, print ads to blog posts, TV ads to YouTube videos, and sales to freemium products. Companies, in moving from brick-and-mortar services to the digital world, use content to facilitate their digital transformation and how they deliver value to their customers.

Digital Transformation 52

Digital Transformation Top of Funnel CMS Development Webinar Metrics 52

Salesforce Marketing Cloud

FEBRUARY 14, 2022

In other cases, companies are trying to do the right thing by seeking permission to use customer data. And the vast majority of consumers – 86% in our latest State of the Connected Customer survey – say they want to know when and how their data is used. Do we trade our personal data and submit to tracking to get the content we want?

Personalization 52

Personalization Ad Exchange Privacy Terms and Conditions 52

Valasys

JULY 26, 2021

It’s challenging to create high-quality leads that will convert into customers. You should drive more B2B traffic to your content, which can increase your subscriber’s list. To acquire this, you should implement effective and relevant content to get more B2B traffic. How can lead generation happen?

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Hubspot

APRIL 2, 2021

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. It's the publisher version of the DSP.

Buy 87

Buy Work Management Cost Per Thousand Advertising Agencies 87

Liveintent

NOVEMBER 24, 2020

I really enjoyed the Brand Innovators fireside chat I moderated in September with Antony Demetriades, who heads customer retention at McAfee, a client of ours. In fact, I thought it would be great to continue our exchange and bring in another insightful voice, Sachin Puri, McAfee’s VP of growth marketing. The first is audience.

Personalization 104

Personalization Marketing Management Privacy Paid Search Agency 104

Ontraport

APRIL 14, 2021

Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too.

Paid Content 105

Paid Content Brand Identity Branding Lead Ranking 105

Content4Demand

JUNE 13, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Recode published all 333 slides and pulled some of the most interesting trends to highlight. Internet ad spending grew 22 percent in the U.S. in 2018, mostly on Google and Facebook. Tech Trends. Chart Your Courses.

Content 62

Content Internet Marketing Ad Exchange Demand Generation Agencies 62

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion?

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

RebelMouse

MAY 2, 2022

Here’s a bit more of what we’ve been up to since the start of the year: RebelMouse Continues to Outperform Major Publishing Platforms in Core Web Vitals Report - April 2022. Signed Exchange: Case Studies on Performance. We have seen a positive impact from Google and Facebook as a result. Signed Exchange Implementation.

Paid Search Agency 52

Paid Search Agency Ad Exchange API Tagging 52

SmartBug Media

MAY 20, 2020

With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Facebook Live and podcasts. Social media: Post at least once on Facebook, LinkedIn, and Instagram. Press releases. Advertising.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

BOP Design

SEPTEMBER 4, 2019

For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created. Read more: B2B content marketing simplified.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

The Marketing Blender

DECEMBER 28, 2020

Video Marketing: Have you recently ever spent a weekend or even a day without watching any video content at all? Take a look: Content automation: Automation can help you amplify every part of content marketing like email, social media posting, topic ideation, and even content creation. Video Marketing. Probably not!

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing?

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

ClearVoice

APRIL 15, 2021

This creates content and becomes part of the overall digital marketing strategy since it builds their expertise and reputation within their industry. Earned media also results in content that can be used for your website, social media, newsletters and beyond. Bottom line? It’s incredibly useful and gives a competitive edge. .

Paid Content 119

Paid Content Media PR Paid Search Agency 119

nDash

APRIL 27, 2021

A common misconception is that a content strategy is only for large corporations or organizations. One of the primary reasons your company needs a content strategy is to reduce content marketing challenges. The main reason is the exponential growth of content and messaging customers receive daily.

Paid Search Agency 52

Paid Search Agency Lead Ranking Companies Marketing & Strategy 52

Optinmonster

NOVEMBER 3, 2021

Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. ” Well, you can create content that encourages people to interact, like contests or giveaways. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Liveintent

AUGUST 22, 2018

With Facebook facing criticism over its use of customer data, companies should start considering whether they lean too hard on the site for marketing. Marketers already know that relying on Facebook leaves them vulnerable to the site’s changes and challenges. And, unlike on Facebook, it happens in a transparent way.

Personalization 80

Personalization Marketing Budget Ad Exchange ROI 80

Optinmonster

DECEMBER 4, 2019

Create Content That Will Attract Visitors Organically. Have you ever heard the phrase “content is king?” Content marketing is a necessary step in digital marketing best practices to set yourself apart from others. Strengthens bonds with your customers. Build an Effective Content Publishing Strategy.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. Social networks are one of the main places where information is exchanged.

Tips 128

Tips Ideal Customer Profiles Work Management Marketing Management 128

Ontraport

APRIL 14, 2021

Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too.

Paid Content 72

Paid Content Brand Identity Branding Lead Ranking 72

Martech Advisor

SEPTEMBER 26, 2019

Although it indeed takes time for B2B display advertising to yield results due to longer sales cycle, a well-crafted display ad campaign speeds up the conversion process and improves the conversion rate. Knowing where your competitors run ads will help you to identify how to spend your budget effectively. Know the Campaign Goals.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Hubspot

NOVEMBER 8, 2017

When we talk about conversion, we’re essentially talking about an exchange. Let’s say, for example, you’re offering a piece of downloadable content to your site visitors. So, for example, in exchange for this ebook, the visitor fills out a form with a certain amount of contact information. We like to think of it as a “1.0”

Top of Funnel 101

Top of Funnel Sales Management Ad Exchange Advertising Channels 101