KoMarketing Associates

JUNE 27, 2013

AdWords Sitelinks. Best of all, AdWords advertisers still have access to the performance of this type of keyword traffic. It uses up more space on the results page, differentiates your ad with the G+ button next to it, and serves as a symbol of trust, showing the size and scope of your following and activity on Google Plus.

Paid Content 120

Paid Content Adwords Advertisements Advertising 120

NuSpark Consulting

JULY 22, 2012

Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. Below are 7 examples of strategic ways to utilize Automated Rules for Adwords campaigns.

Adwords 100

Adwords Cost Per Click Rules CPC 100

NuSpark Consulting

JULY 22, 2012

Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. Below are 7 examples of strategic ways to utilize Automated Rules for Adwords campaigns.

Adwords 100

Adwords Cost Per Click Rules CPC 100

Biznology

DECEMBER 5, 2011

Most of us suspect that we fall short in some areas, but who has the time to stay on top of every aspect of a Google AdWords account, on top of everything else we do all day? All you need to do is to put in your credentials for Google AdWords and the tool does the rest. And best of all, it’s free. –free.

Adwords 80

Adwords Paid Search Agency Clickthrough Click Rate 80

Webbiquity

JANUARY 10, 2010

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

Adwords 100

Adwords Tips PPC Tactics 100

LeadSquared

JULY 28, 2015

The All New ‘Undo’ Button in Google Adwords Change History Reports. Now with the new ‘Undo’ button in Google Adwords change history reports getting back your previous settings is much easier. The Undo button has not yet been active in our Adwords account, as the roll out is still in process.

Adwords 52

Adwords Google Advertisements Advertising 52

LeadSquared

JUNE 4, 2013

In my previous blog post on Google Adwords Ad Extensions , I talked about Product Extensions and its benefits. But as Adwords users, you all must be familiar with the fact that Product Extensions are no more active. So let’s see how Adwords Product Listing Ads work: Check out the image below! and the U.S.

Adwords 52

Adwords Product Ads CPC 52

NuSpark Consulting

APRIL 29, 2012

For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. Complementary keywords for the Research label: Ideas, solutions, programs, sales training (broad, phrase, exact matches).

Work Management 100

Work Management Adwords Paid Search Agency Classified Ads 100

Directive Agency

AUGUST 8, 2017

And why you should focus your marketing activities instead on raising your Google CTR. It’s just like how you can’t increase your AdWords Quality Scores simply by clicking on your own ads a few times. Treat Your Organic Copy like AdWords. Let’s take a page from writing AdWords copy, instead, to make this more desirable.

CTR 40

CTR SERP Activities Google 40

KoMarketing Associates

FEBRUARY 21, 2017

Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume.

Activities 136

Activities Campaigns Branding Brand Identity 136

Hubspot

AUGUST 4, 2016

So, why has it taken so long for most inbound marketers to adopt Google AdWords? For this answer, let’s take a look at the top 3 myths that might be keeping you from implementing a successful AdWords campaign. How much money do you think Google makes in one day on AdWords alone? $1 Myth #1: People Don’t Click On Google Ads.

Adwords 28

Adwords Click Fraud Google Cost Per Click 28

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. Can we run Adwords campaigns for Adsense approved website? Question 1. Question 3.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

InsightSquared

SEPTEMBER 20, 2018

In all, the process suggests a humanized approach to workers and to increasing productivity: The idea is to nurture the company’s people as much as it is to praise and encourage participation in kaizen activities.”[ Well, modern GTM strategies and revenue generation activities are much like an assembly line. ”[ 1 ].

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

Hubspot

JULY 28, 2016

Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Queue the motivation for this article. 3) Customer Match.

Adwords 28

Adwords Features Advertising Funnels Click Rate 28

Adobe Experience Cloud Blog

SEPTEMBER 5, 2013

Author: Jon Miller Google AdWords is one of the most important marketing channels for almost every company, and the ability to measure and optimize for conversions is one of its most powerful capabilities. Marketo Integration. Why This Matters. Here are four examples of how this can work: Demographic scoring to qualify leads.

Adwords 48

Adwords Marketo Optimization Conversion 48

Martech

OCTOBER 31, 2022

Google Tag Assistant is a Chrome extension that ensures Google tags such as Google Analytics, Google Tag Manager, Adwords Conversion Tracking and more are working correctly. GTM Variable Builder Trigger Guide for GTM. Tag analysis — what’s firing on my site? How to’ helpers. Get MarTech! In your inbox. Processing. An ongoing series.

Marketing Analytics Tools 100

Marketing Analytics Tools Resources Analytics Google 100

Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. Sales and marketing activities are increasingly intermingled, and sales people increasingly work with directly with marketing systems. For example, take Active Conversion.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

InsightSquared

SEPTEMBER 4, 2019

Were there any other activities that influenced the booking? Organically through your website, a Google search (Adwords), a post on a free social channel, a paid social ad, maybe through a chat pop-up, or maybe via an email promotion, among others. All this swirling data leaves marketers asking: What campaigns have the most influence?

Marketing Attribution 235

Marketing Attribution Allocation Planning Paid Search Agency 235

Meerkat Marketing

NOVEMBER 17, 2020

The issue with a lot of marketers, whether in-house or external contractors, is that they focus their reporting metrics on leads that they have generated – i.e. we did a, b, and c marketing activities this month and generated 100 new leads in our pipeline. . Example: Google Adwords vs. LinkedIn Ads. Our cost per MQL is $x. .

Marketing Qualified Leads 52

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 52

KoMarketing Associates

APRIL 16, 2015

Google AdWords Features History. The recent launch of Google’s AdWords Features History timeline was what prompted me to write this piece in general. With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

OCTOBER 27, 2016

While Remarketing Lists in Search Ads (RLSA) have been out for a while, it’s still a very powerful – yet underutilized – function in Google AdWords. To get started you should create this tag in AdWords and apply the code to all active pages on the site. How RLSA Works.

High Quality Lead 120

High Quality Lead Sales Qualified Leads Adwords Ad Frequency 120

Oktopost

NOVEMBER 14, 2017

From conferences to a Google Adwords campaigns, every marketing activity is measurable and quantifiable today. Yet, when it comes to social media, the majority of marketing leaders – namely, CMO’s – still struggle to evaluate the channel’s effectiveness in terms of ROI.

Social Media 130

Social Media Media Adwords Conference 130

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. times better ad recall.

Advertising Agencies 113

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 113

Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Google created a video series called “AdWords Stories” that highlights small businesses that use the platform, conveying the life-changing impact it can have.

Storytelling 130

Storytelling Examples Branding Brand Identity 130

Hubspot

MAY 13, 2016

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. AdWords offers many ways to beef up your search ads with extensions, and you should use as many as possible. The biggest downside of AdWords is the character limit. Neatly Organize Your Keywords and Ad Groups.

Adwords 28

Adwords Paid Search Agency Marketing Management B2B Marketing 28

Convince & Convert

APRIL 9, 2014

Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Through social connecting with Adwords, you can bet that every business with million dollar spends on Adwords will be testing what works for them.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Navigate the Channel

OCTOBER 4, 2023

Activity Activity is what you’re doing to generate impressions, traffic, and conversions. To be able to calculate ROI, you need to measure the cost and resources invested in the activities that drive the other measureable aspects of your digital marketing. Why is tracking activity important in digital marketing?

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

Anyword

OCTOBER 4, 2021

Google AdWords. Google AdWords is one of the most successful tactics to get new clients in your location. So the best way to reduce the high cost of Google AdWords is to ensure that every click you pay for has the highest conversion rate possible. Be Active in Online Communities. you target their specific keyword intent.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Webbiquity

APRIL 4, 2019

Content marketing technologies also enable marketers to reach and attract a worldwide audience that is actively searching for information in the specific industry where you are particularly suited to provide advice. This is the most valuable audience a brand can have. Do all of the above. Understand the commitment.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

EMagine B2B Blog

AUGUST 8, 2013

Once your business has taken the step to invest in an AdWords campaign, it’s important to manage that money wisely. If you have a limited budget, or little experience in AdWords, consider maintaining a position of 4-6 with your ads. You can research new keywords that might have a less expensive CPC than your active ones.

Adwords 40

Adwords Campaigns Work Management CTR 40

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. Mobilegeddon.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

MARCH 3, 2015

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Heinz Marketing

SEPTEMBER 15, 2020

From that discussion, here are seven success factors the more active influencer programs have in common. Treat it like any other channel – email, Adwords, LinkedIn, sales, partners. Active management and accountability. These relationships need to be actively managed. Clearly define business objectives.

B2B Marketing 129

B2B Marketing Advertising Agencies Planning Terms and Conditions 129

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

SocialPilot

FEBRUARY 9, 2024

Kristina actively posts about product content strategy, content design, and UX writing. On Linkedin, he actively posts about email templates, adaptive HTML formatting, and other aspects of email marketing. Bred has also written the book called ‘Advanced Google Adwords’. Why should you follow her? Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

NuSpark Consulting

JULY 30, 2011

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google notes that Call Metrics is only available in US and Canada, and that, for now, Call activity does not factor into Ad Rank or Quality Score. Calls divided by impressions!

Adwords 100

Adwords Lead Generation Lead Scoring Lead Ranking 100