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Study: B2B Marketers Remain Focused on Customer Acquisition

KoMarketing Associates

The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. To keep existing customers around, many B2B marketers are creating loyalty programs. Approximately 48 percent believe that spend-based pricing is what loyalty program members value most.

Studies 138
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Better Process Mapping Reveals Opportunities to Optimize for Profitability

Vision Edge Marketing

Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. Seventy-two percent of participants in the State of Business Process Management study agree or strongly agree that BPM practices and technologies have led to improvements in their organizations. But here’s the rub.

Process 230
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How Chief Growth Officers Drive Growth Through Customer Experience

Vision Edge Marketing

Furthermore, the CGO is typically responsible for a broader range of growth initiatives, including new product development , market expansion, and customer acquisition, whereas the CSO is primarily focused on developing and executing the strategic plan of the organization. Now let’s compare and contrast the roles of CGOs and CMOs.

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How to Move from the Voice of the Customer to the Heart of the Customer

Marketing Insider Group

But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart. A Forrester and FocusVision study found that the way consumers feel is 1.5 Tap into Studies Relevant to Your Market. There is never a shortage of studies.

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By the numbers: Diversity and inclusion are good business

Martech

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. This has been documented in many, many, many studies. Forrester ). Audience acquisition and loyalty. Heat Test Report ). Processing.Please wait. Deloitte ).

Business 112
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8 key tips for marketing to existing B2B customers

Tomorrow People

When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. According to a study conducted by Gallup, only 29% of B2B customers are fully emotionally and psychologically engaged with the companies they do business with. How to get started.

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B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition

Porch Group Media

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. In a report by WBR Insights , 80% of digital marketers stated they are feeling great pressure to meet customer acquisition and revenue goals, stating that they feel like they are “running on a never-ending hamster wheel”. Forrester).