Sprout Social

FEBRUARY 28, 2024

A recently commissioned Total Economic Impact™ study conducted by Forrester Consulting found that Sprout helped a composite organization representative of interviewed customers gain 92% of time back by using the Smart Inbox.

Social Media 95

Social Media Work Management Marketing Management Media 95

Martech

MARCH 30, 2023

Google Analytics also offers a wealth of data that can tell you a lot about how your audience interacts with content, from acquisition channels to time on page and bounce rate. Dig deeper: Why we care about loyalty marketing Marketing: Become human “Content is king.” Where are they in the world? What are the demographics?

Conversion 128

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 128

Marketing Insider Group

SEPTEMBER 29, 2014

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. And all of us were looking to find out the best way to reach and convert new customers.

Marketing Attribution 100

Marketing Attribution Planning Marketing Management Conference 100

Oktopost

JANUARY 12, 2021

The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . An effective way to hit the preceding touchpoints for a B2B buyer is through compelling case studies that include customer testimonials from B2B professionals in different career verticals. Source: Salesmanago.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Cost per Acquisition 101

B2B Marketing Directions

FEBRUARY 5, 2017

Over the past few years, there's been a significant amount of research regarding the benefits of improving customer experiences, but most of the research has focused on qualitative benefits, such as improved customer loyalty. Respondents reported an average improvement of between 18% and 21% in each of these dimensions.

Research 45

Research Customer Satisfaction Forrester Loyalty 45

Porch Group Media

NOVEMBER 5, 2019

In its marketing trends for 2018, Marketo highlights a Forrester study predicting that the approximately 100,000 software vendors of today will grow to 1 million hyper-specialized companies by 2027. 58% of enterprises are seeing a significant increase in customer retention and loyalty as a result of using customer analytics.

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

Valasys

FEBRUARY 10, 2020

Having a stringent Customer Experience Management (CXM) framework not only helps marketers with customer acquisition & optimized sales conversions but also helps in client retention & omnichannel reputation management & branding endeavors. According to Forrester , experience-led companies have 1.6x According to Gartner.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

SnapApp

JULY 10, 2018

Demand Gen Blogs to Study. The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. . Forrester B2B Marketing Forum. Customer Acquisition Bootcamp.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

SnapApp

JULY 10, 2018

Demand Gen Blogs to Study. The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. . Forrester B2B Marketing Forum. Customer Acquisition Bootcamp.

Training 48

Training Demand Demand Generation Agencies Planning 48

SnapApp

JULY 11, 2017

Considering that we also know from Forrester research that 74% of business buyers conduct more than half of their research online, and Demandbase research shows that 53% of B2B buyers admit to taking longer to make a purchase, this poses an interesting scenario. . A recent CEB study found that an average of 5.4 Source: HubSpot.com.

Buy 70

Buy Process B2B Peer-to-peer 70

Martech

JANUARY 25, 2022

Sales analysis is vital to successful customer acquisition, and without consistent processes, teams will find it more different to make decisions, leading to poorer outcomes and wasted resources. Research from Forrester Consulting found that only one out of five marketing organizations was effectively personalizing content at scale.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Paid Search Agency 95

Valasys

OCTOBER 15, 2019

The study also shows the need to bridge a widening gap between how executives & customers perceive the post-sales customer experience to be & what the actual level of customers’ satisfaction implies. Undoubtedly, many organizations & their leaders are doubling down their CX efforts.

B2B Sales 51

B2B Sales Enterprise Management B2B Word of Mouth 51

KoMarketing Associates

JANUARY 18, 2018

Personalization of content has become a priority for B2B marketing teams, but about half are struggling with data quality, one of the critical components to successful personalization efforts, according to a Monetate study. The study found only about 16 percent of B2B product CMOs were able to do so in 2017. SEO and Content.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Digilant

OCTOBER 26, 2021

A recent study from Deloitte found that the average U.S. Multichannel marketing doesn’t allow for tracking the entire customer journey as omnichannel marketing does, and quality multichannel data acquisition is difficult. household uses 11 internet-connected devices. At worst, it drives customers away.

Digital Marketing Funnels 52

Digital Marketing Funnels Privacy Funnel Advertising Advertising Agencies 52

Salesforce Marketing Cloud

JULY 21, 2021

We can also help you improve lead generation, customer acquisition, and upselling and cross-selling opportunities. also increased efficiency because they could reassign employees from customer service case resolution to more forward-looking customer loyalty programs. How can Salesforce be used for marketing?

Enterprise Management 98

Enterprise Management Work Management Marketing AI Marketing Management 98

Valasys

MAY 29, 2020

According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years. This helps in building positive brand equity and retaining customer loyalty.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

SnapApp

APRIL 25, 2018

Dunja has been working in B2B marketing since 2014, and she’s worked at activeCollab and Toggl on user acquisition / marketing. In the end, that ends up positively impacting whatever product or service is being sold, but sometimes it’s hard to get the sales teams to look past the ROI and see the bigger picture that leads to brand loyalty.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Outbrain

JULY 31, 2018

The mobile app industry has proven time and again to be a powerful agent of customer acquisition and a source of massive revenue growth. The versatility of high-quality user experiences and the overall ease in engaging customers and driving brand loyalty make mobile apps a key channel for businesses.

Campaigns 34

Campaigns ROAS Advertising Agencies Mobile Advertising 34

Inbox Insight

NOVEMBER 13, 2018

This is according to a study by the American Marketing Association. Reduce the cost of acquisition. Improve customer loyalty or increase lifetime value. This is where you pay to leverage a channel, often as a catalyst to accelerate engagement which can be built out into long-term owned media touchpoints (Forrester).

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

SnapApp

APRIL 25, 2018

Dunja has been working in B2B marketing since 2014, and she’s worked at activeCollab and Toggl on user acquisition / marketing. In the end, that ends up positively impacting whatever product or service is being sold, but sometimes it’s hard to get the sales teams to look past the ROI and see the bigger picture that leads to brand loyalty.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

QuanticMind

SEPTEMBER 28, 2016

Several brand SEM professionals warn of the dangers of having an overly siloed organization in which SEO, SEM, acquisition and other channels don’t fully understand each other’s goals or processes. Another case study involved a beer company that ran SEM ads during and 15 minutes after a competitor’s TV ad for frosty adult beverages.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40

Single Grain

JUNE 30, 2022

You can also look for case studies, reviews on sites like Clutch or G2, and ratings. Advising intelligent bidding strategies to maximize conversions and reduce cost-per-acquisition (CPA). They build buyer personas to secure new customers and build existing customers’ loyalty. You can usually find them on the company's website.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

SnapApp

JANUARY 11, 2018

While acquisition was, and always will be critical to the survival of any business, more emphasis needs to be placed on engagement. . . 49% of companies say they achieve a higher ROI by focusing on engagement over acquisition. . . . . Today, there is an average of 5.4 stakeholders involved in any given B2B sale. Source ). . .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Madison Logic

MARCH 25, 2022

This ultimately leads to increased loyalty and a stronger sales pipeline. Acquisition conversion rate to measure individual channel performance. This could be in the form of case studies, white papers, or eBooks that have been personalized to the priorities of each stakeholder. Apply proper attribution and segmentation.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Using basic online gamification solutions you can drive participation, engagement, loyalty and revenue.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Martech

APRIL 15, 2022

According to a study by Litmus, four out of five marketers find email marketing more essential to their operations than social media marketing. These tactics can help marketers increase customer lifetime value and overall brand loyalty by speaking more effectively to their needs. trillion by 2026. Account-based marketing: A snapshot.

Marketing AI 118

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 118

Single Grain

OCTOBER 11, 2019

3) Increase Brand and Customer Loyalty. Research from Forrester found that consumers are 57% more likely to become loyal to a brand that demonstrates real human communication. Take a page out of Active Campaign’s book and their Activate Study Hall events. 3 Content Marketing Efforts to Improve Your Customer Acquisition Strategy.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Trade Show 101

Martech Advisor

OCTOBER 14, 2019

Way back in 2011, Oracle had conducted a historic study that found 86% of customers were willing to pay more for better customer experience, but only 1% said that companies met their expectations. According to a 2019 study done by Pew Research, 81% of Americans now own a smartphone. Increased revenue from existing customers.

Work Management 92

Work Management Marketing Management Design Examples 92

chiefmartech

MARCH 14, 2017

The next session will be two back-to-back TED-style talks: Turning Your Marketing Team into a Profit Center a case study with Kerem Tomak , chief digital marketing and analytics officer at Sears , and then The 4 Cornerstones to Become a Universal (Marketing) Soldier in 2017 by Paul Gottsegen , chief marketing & strategy officer at Mindtree.

Enterprise Management 47

Enterprise Management Planning Work Management Marketing Management 47

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Studies have shown that companies who use pre-hire screenings see turnover rates reduce by 39%. LEARN MORE. LEARN MORE. NICE CXone. ?NICE

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Studies have shown that companies who use pre-hire screenings see turnover rates reduce by 39%. LEARN MORE. LEARN MORE. NICE CXone. ?NICE

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Studies have shown that companies who use pre-hire screenings see turnover rates reduce by 39%. LEARN MORE. LEARN MORE. NICE CXone. ?NICE

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52